44 



HARDWOOD RECORD 



and other material, and would imt him in position to turn out box 

 shocks, crating stock, and other material that might be marketed 

 advantageously. It might also be found profitable, in view of 

 the increasing use of hardwood in interior trim and millwork, for 

 a yard to cultivate this trade by installing more elaborate planing 

 mill equipment, and manufacture casing and base and a full line 

 of interior trim. 



Kegarding this special millwork line, it is quite evident that the 

 hardwood yard man must give more attention to machinery equip- 

 ment that will enable him to put his lumber in better shape, raise 

 the grade of some of it here and there, and make a better use of 

 his product and get more money for it than is obtainable through 

 shipping it out straight, rough, or in whatever condition it happens 

 to be. The age of discrimination in hardwood has been reached, 

 and to discriminate properly in putting up lumber calls for the use 

 of more or less yard machinery. The exact amount and kind of 

 machinery depends materially, of course, on the location and the 

 trade the yard man is catering to. 



SELLING LOG-EUN STOCK 



A prominent hardwood manufaitturer advises his selling repre- 

 sentatives that "soiling log-run stock is a good deal like selling 

 a man a house without plans or specifications, and that the term 

 at its best is as indefinite as the word hat, as one may be worth 

 fifty cents and another ten dollars." He advises his representa- 

 tives that on future log-run lumber orders they can make sales 

 with a guaranty as to the percentage of common and better con- 

 tained therein. Thus they will not be taking chances of dis- 

 pleasing their trade, which constitutes an unprofitable and unsatis- 

 factory transaction. 



It is the belief of this shipper that a definite understanding as 

 to what the log-run stock will show in grade should be made, and 

 the facts should be covered thoroughly. On the present basis of 

 log-run sale and purchase it is a gamble on the part of both seller 

 and buyer. The shipper is in better position to assure his cus- 

 tomer what his log-run stock will show in grade, than the buyer 

 is to gamble on what it will show. 



' v C'?^v^.Kvi;'.^:.^;c>K;*i^tafoiWityMiiiwtitiitatm!^^ 



Motor Trucks in Lumber Delivery § 



Jobbers and manufacturers in many lines of trade have awakened 

 lo the essential value of the motor truck in making deliveries. Per- 

 haps the lumber trade has not been as alert to take advantage of this 

 new system of delivery as those in other lines, but it may with safety 

 be stated that the time is near at band when lumber and flooring 

 dealers, sash, door and blind manufacturers, and general remanufac- 

 turers of lumber in city areas cannot afford to overlook this modern 

 type of vehicle, at least as an adjunct to their present equipment of 

 teams and wagons. 



Consider, if you will, the profitable trade extension rendered pos- 



TYPE Of MOXOK TiUCK SPECIALLY DESIGNED FOR 



sible by the use of a motor truck. A good type of motor truck, by 

 reason of its greater speed and low cost of operation, will take the 

 place of from three to four two-horse teams, and enable the lumber- 

 man to make deliveries in a scattered and widely-spread-out area of 

 territory, at one-half to one-quarter the cost of delivering lumber by 

 team. The lumber dealer can, by the use of motor trucks, not only 

 very much widen his field of distribution, but secure new business at 

 long distances from his yard or plant, on a more profitable basis than 

 is possible from his near-by business when making deliveries by teams. 

 These are demonstrable facts. 



Motor trucks are among the most substantial improvements of a 

 practical character, and practical because they combine utility and 

 economy. The phenomenal use of automobiles for business and pleas- 

 ure, and their recognized value for both these purposes, is a matter 

 of history. The horse has been replaced by the motor car for reasons 

 80 plain that no explanation is' necessarj'. Better roads have been 

 brought about by the incursion of this type of vehicle. 



The motor wagon is coming into use with just as much rapidity as 

 originally came the automobile. There arc many forma of motor- 

 truck construction, and in the evolution the ability to meet the wear 

 and tear at the lowest cost of operation and maintenance will dc 

 tenninc what makes will secure popular approval. 



Differing from the motor car, the motor truck is l)ecomlng a com- 

 mercial necessity, and hence is being bought on a business basis. 

 Among the expert and careful builders of a truck specially suitable 



lor liauliug lumber aud other bulky commodities is the type manu- 

 factured by the Longest Brothers Company, Inc., LouisviUe, Ky. 

 AVhile the builders of this truck are young men, as automobile history 

 goes, they have long experience in their line of trade. The two 

 iH-others, the principals in this institution, were manual training school 

 graduates before going into the automobile business, and were whole 

 sale handlers of several standard types of touring cars before they 

 engaged directly in the manufacture of automobiles. They manu- 

 facture trucks suitable for all lines of trafiSc, which are of their own 

 design, and were .-i subject of experimentation_ for two years before 

 being placed on the market. These motor trucks are 

 built in three- and five-ton sizes, and if the purchaser 

 desires, on his own specification as to body. These 

 particulars do not affect the standard character of the 

 vehicle for proper strength and durability. 



The Longest Brothers' motor trucks are especially 

 suitable for the handling of commodities like lumber, 

 brick, coal, iron, stone, etc., and meet the current de- 

 mand for motors with plenty of power, speed, dura- 

 bility, economy in operation, and hence low cost of 

 maintenance. This house is so well informed con- 

 cerning the best type of motor-car building that, once 

 learning the ref|uirements of the trade, it guarantees to construct 

 a body to meet the entire requirements of the buyer. The lumber 

 trade will be especially interested in knowing this fact. 



Pictured in this article are two types of motor trucks made by the 

 Longest Brothers Company, Inc. One, by reason of its long wheel 



TVPK OK MiiKUt TItUCK DESIG.NED KOK SIAM >.\lil> 



base, is especially suitable for lumber delivery, and the oilier is a 

 special type of tank car employed by the Standard Oil Company. 



Full information aljout the various types of motor trucks manufac- 

 tured by the Longest Brothers Company. Inc., can be secured by ad- 

 dressing tlicm at Louisville. Ky. 



