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HARDWOOD RECORD 



son, W. C. Hull, Oscar L. Larson and himself, -n-ith double that 

 number of alternates. 



President Hamar of the Northern Hemlock and Hardwood Man- 

 ufacturers' Association, has appointed as delegates, George H. 

 Atwood, George H. Chapman, W. G. Collar, C. A. Goodman, W. C. 

 Landon, M. P. McCullough, M. J. Quinlan, C. H. Worcester and 

 himself, with a number of alternates. 



Information Service 



Hakdwood Record issued on February 15 a sLxty-four-page cor- 

 rection bulletin to bring up-to-date, with all corrections and addi- 

 tions, its list of wholesale hardwood consumers throughout the United 

 States and Canada, showing the correct name and address of the 

 institution, the line of production, the name of the buyer, and a 

 recital of annual lumber requirements by quantity, kinds, grades 

 and thicknesses. This is the most important addition that has ever 

 been made to this well-known service, which is put out exclusively 

 by this paper for the benefit of its lumber advertising patrons. 



On March 11 a thirty-two-page bulletin (No. 1) was issued, cover- 

 ing the annual requirements of users in the United States and Canada 

 of sawed, sliced and rotary cut veneers and panels. This informa- 

 tion is carried in the same general way as the lumber information 

 service, and is now being put up in card index form for Hardwood 

 Record's veneer advertising patrons. When arranged in this man- 

 ner it wOl show whether the buyer is a user of sawed, sliced or rotary 

 cut veneers; whether he is a buyer of panels, the kinds of wood 

 employed, and various details of specific requirements. 



The getting of this last batch of information together for its 

 advertisers, has involved the handling of more than ten thousand 

 pieces of letter maU, and the time of several solicitors and many 

 clerks for more than three months. That the information is thor- 

 oughly appreciated is evidenced by the nimierous encomiums received 

 from advertising patrons. 



Supplemental bulletins on both sets of information will be con- 

 tinued month by month, and it is eventually expected that the infor- 

 mation will cover every hardwood lumber, veneer and panel buyer 

 of the United States and Canada. In collecting and distributing 

 information of this sort this publication does so voluntarily for the 

 benefit of its advertising patrons. It does so in the belief that it 

 can collect and collate this important matter in a wholesale way and 

 distribute it among its patrons, and save them as individuals a vast 

 amount of cost. 



One prominent hardwood house advises that it has been engaged in 

 the same enterprise for several years, and it has expended more than 

 forty thousand dollars in getting the information it has. Another 

 house advises that it has spent more than ten thousand dollars in 

 collecting similar information, which involves only a small portion of 

 the territory covered by Hardwood Record's service. Both present 

 and prospective advertisers should recall that the bulletins involving 

 this information service reach its advertisers without any extra 

 charge, beyond the cost of their display advertising in the paper. 



Detailed information, including the pamphlet "Selling Lumber by 

 Mail," can be had on application. 



Advertising Policy 



Most magazines and newspapers at least pretend to have an 

 editorial policy, and latterly high-class publications have developed 

 what is known as an "advertising policy." Certain leading maga- 

 zines and newspapers refuse to accept patent medicine advertising, 

 whiskey advertising, announcements of questionable promotional ven- 

 tures, like mining, land and irrigation schemes, and the copy of con- 

 cerns who make such extravagant claims as to warrant the belief 

 that those doing business with them will be swindled or dissatisfied. 



For years Hardwood Record has bad a definite advertising policy. 

 It does not accept the advertisements of concerns of questionable 

 reputation, and if by chance, through misrepresentation, such adver- 

 tising copy ever appears, just so soon as it is discovered it is promptly 

 thrown out, and the advertiser is definitely told on what grounds the 

 suspension is made. Hardwood Record feels that it can not ask 

 patrons who carry on business in a legitimate and straightforward 



way to associate in its advertising eohnnns with concerns of bad 

 repute. 



Again, Hardwood Record does not solicit the advertising of for- 

 eign lumbermen or lumber brokers. It does not do this, not because 

 there are not many high-class and reputable foreigners engaged in 

 the lumber business, but because it believes the export lumber busi- 

 ness is a distinct calling demanding long training and a specific knowl- 

 edge of foreign requirements, and that there are scores of American 

 manufacturers and dealers who know the details of tliis business, and 

 are perfectly competent to handle all that is either offered or can 

 possibly be secured by personal visits to Great Brit.<iin, the Continent 

 and other countries employing American woods. Moreover, when it 

 accepts advertising from foreign lumber houses it opens up a medium 

 for those unfamiliar with foreign lumber requirements to make ship- 

 ments either by direct sale or ou consignment that almost invariably 

 results in loss or dissatisfaction to the shipper. 



Again, Hardwood Record is a lumber newspaper. It believes and 

 advocates — first, last and all the time — the use of hardwoods for 

 every legitimate purpose where they can be successfully employed, 

 and hence it refuses the use of its columns for adveitising wood sub- 

 stitutes of any and every character, whether it be niotal doors, patent 

 roofing, cement and cement products, or what-not. If the material 

 constitutes a substitute for wood it is not exploited. 



Furthermore, in machinery and kindred advertising, Hardwood 

 Record is a believer that it is economy for hardwood lumbermen to 

 purchase only the best type of wood-working tools, dry kilns, saws, 

 belting, etc., manufactured, and never solicits business of manufac- 

 turers of inferior tools or allied products. 



Above in brief constitutes an analysis of the advertising policy of 

 this paper which, as foolish as it may seem to some, is a policy that 

 is resulting in holding the friendship and patronage of the best 

 element of the trade, and usually in keeping the balance on the right 

 side of the ledger in Hardwood Record's counting room. 



Of Little Advantage 



LTnited States Consul Albert Halstead of Birmingham recites 

 that under the tariff law of the United States, shooks of American 

 origin are not dutiable when used for boxes containing merchan- 

 dise imported into the United States, but the law is so phrased 

 that no work be done on the shooks other than is necessary to put 

 them together. It has been held that to saw them into various 

 shapes precludes their admission duty free. In consequence of 

 this decision there is only one shipper in the Birmingham district 

 who uses American shooks, and he employs them simply because 

 his boxes are always of the same size, and the shooks are shipped 

 back and forth until no longer serviceable. 



The writer states that some years ago there was a considerable 

 market in England for American shooks, but when it was found 

 that they were sawed and really manufactured in the Birmingham 

 district the practice stopped, although the case is different in 

 Manchester and other places where there are heavy shipments 

 and standard sized boxes can be used. 



The writer further states that shooks have no better market 

 in his consular district because of being shooks, and the material 

 would sell equally as well as lumber. Barrel stock having the 

 advantage of the United States tariff law, would have to be 

 shipped in knock-down shape. There is but little trade for barrels, 

 as they are not used as much for packing purposes in Great Britain 

 as in the United States. 



The Gibson Tally Book 



'I'lie Gibson aluniinuDi lally book covers, :iii(l tlie various forms of 

 tally tickets used therein, manufactured by Hardwood Record, have 

 now more than two thousand users among hardwood manufacturers, 

 jobbers and consumers. In the hands of the printer at the present 

 time is a twenty-four page catalogue describing this cover, and show- 

 ing more than forty wax-plate forms which arc used by various con- 

 cerns for tallying all varieties of lumber, flooring, logs, etc. In alt 

 tlie history of lumber tallying systems, none has ever sprung into 

 such general popularity and use as tliis one. Copies of the catalogue 

 can bo had on application. 



