January 4, 1919 



EORTICU LT D R E 



into the war, but in spite of the try- 

 ing commercial situation over all 

 our land, the success was most mar- 

 velous. Too much credit cannot be 

 given to the men who launched this 

 great movement, and to the commit- 

 tees who so nobly carried on the 

 work. Everybody should get behind 

 this great work and assist the leaders 

 now more than ever. 



Our business must be adjusted to 

 meet the demands which will be made 

 upon us. Millions of dollars will now 

 be diverted from other channels. It 

 behooves us to prepare ourselves to 

 get a large part of this business. Our 

 product is bound to be in greater de- 

 mand than ever before. We must 

 strive to furnish better quality and 

 more efficient service. This can best 

 be accomplished by more thoroughly 

 organizing our forces. 



To the officers and members of the 

 affiliating organizations, I extend the 

 most cordial invitation for a hearty 

 co-operation the coming year. Sev- 

 eral have already acquired represen- 

 tatives on the parent society's board 

 of directors, which is very cheering. 

 Let us hope that many more will 

 soon increase their membership so 

 they, too, may avail themselves of 

 the opportunity of having their presi- 

 dent a meniber of our board. 



The old S. A. F. and O. H. is truly 

 proud of all its offspring and we bid 

 you speed on in your special lines. 

 It not only means progress for you 

 but it also helps the parent society 

 and every good parent is anxious to 

 see its children succeed. 



To the members of state associa- 

 tions and local florist clubs, I also 

 extend an invitation for hearty co- 

 operation. Every state in the I'nion 

 should have either a state associa- 

 tion or a local club in one of its 

 principal cities. The members of 

 such organization should strive to 

 secure enough members so they may 

 be represented on the national board 

 of directors. This can be done, and 

 we can not be too thoroughly organ- 

 ized. Let us make this a part of our 

 1919 platform. Ever remembering 

 that we need you and you need us. 



The three representative branches 

 of our trade, namely, the grower, 

 wholesaler and retailer, I want to in- 

 vite to council with us for promoting 

 the interests of the trade at large. 



Mr. Grower, it is up to you to get 

 better organized. Growers should 

 have branch organizations, to confer 

 often in reference to combating In- 

 sects and diseases; the use of fertil- 

 izers, etc. Also the kind of stock to 

 grow. In fact, we need more strictly 

 growers' associations. 



The wholesaler, too, needs to be 

 more thoroughly organized locally to 

 carry on their own interests success- 

 fully, and to get into conference with 

 the growers as to the varieties of stock 

 to be grown. In a few cities co-opera- 

 tion of the wholesalers has shown 

 excellent results already. 



The retailer is no doubt the best 

 organized of the three branches since 

 the splendid work of the Florists' 

 Telegraph Delivery Association has 

 so nobly helped to bind the retailers 

 together for our common good. May 

 they continue to prosper, and the re- 

 tailers locally take more advantage 

 still by becoming even more strongly 

 organized. 



The S. A. F. and O. H. stands 

 ready to help any branch of the trade 

 to become more efficient. We have 

 the means and the ability to assist 



understand that all members of our 

 society are invited to join them in a 

 victory love-feast. So as many as 

 possibly can should plan to be 

 present. These get-together meet- 

 ings mean so much for our future 

 progress. 



To the dear ladies of our sister so- 

 ciety we, too, extend hearty greetings. 

 May they continue in the good work 

 of making our annual meetings more 

 sociable, pleasant and inspiring by 

 their presence. May God bless the 

 ladies for their service in the great 

 struggle for humanity through their 

 noble work in the Red Cross and 

 other humanitarian activities. 



J. Fred Ammann, President, 



S. A. F. and 0. H. 



W. F. Gude 

 Washington Representative 



you. Let us help solve your prob- 

 lems, and put floriculture on the high 

 plane it belongs. 



We are now entering an era of 

 brotherly love as never before shown 

 in the history of the world. Never 

 did men's hearts go out to one an- 

 other as much as now. The spirit 

 of America for humanity and world 

 democracy prevails everywhere, and 

 as men's hearts grow larger the world 

 seems smaller. The light held aloft 

 by the Statue of Liberty shines the 

 world over. Let us have for our re- 

 construction program the slogan, 

 "Competitive Co-operation for the 

 Best Interests of All." 



The annual meeting of the Ameri- 

 can Carnation Society takes place in 

 Cleveland on Jan. 29-30, 1919. This is 

 one of the live-wire affiliated organiza- 

 tions of the S. A. F. and O. H. I 



NATIONAL PUBLICITY CAMPAIGN 

 The second year of our National 

 Publicity Campaign has commenced 

 under favorable conditions. The great 

 war is ended, and with it the neces- 

 sity, which people have believed to 

 exist, for economies, which included 

 the use of flowers in the home. In- 

 dustrial conditions in 1919 are ex- 

 pected to be such as to insure 

 prosperity, and everything augurs 

 well for the florist trade. 



It was demonstrated through our 

 work in the year just closed that the 

 public is influenced by publicity of the 

 kind which is suggestive, therefore, 

 our committees believe that it is ad- 

 visable to confine their efforts along 

 the lines already exploited. As already 

 announced, contracts have been placed 

 for a series of advertisements to ap- 

 pear repeatedly during January and 

 February in 28 National Magazines. 

 Electrotypes of these advertisements 

 for the use of florists in their local 

 newspapers are now ready, and the set 

 of six will be mailed promptly on the 

 receipt of the price, $3.00 per set. All 

 the magazines circulate in the neigh- 

 borhood of every florist in the country, 

 so a liberal use of these advertise- 

 ments during the two months is 

 strongly recommended to those who 

 want to draw individual benefit from 

 the magazine publicity. 



Our committees are earnestly hop- 

 ing that all florists who have not al- 

 ready notified the Secretary of their 

 willingness to make an annual sub- 

 scription to the fund for the remain- 

 ing three years of the campaign will 

 do so at once. The results from the 

 first year's publicity are too good to 

 be permitted to stale in the least, but 

 we can only retain and increase them 

 through renewed effort. The Secretary 

 will be pleased to mail a special sub- 

 scription form to anyone making re- 

 quest, and also a copy of the new cir- 



