January 4, 1919 



HORTICULTURE 



21 



Flower Market Reports 



(Continual from page 19) 



Christmas trade was 

 ROCHESTER very heavy. Roses 

 of good quality were 

 rapidly disposed of. Violets were 

 good. Orchids were seen in limited 

 quantities except the cypripediums, 

 which were plentiful. A small quan- 

 tity of paper white narcissus and 

 freesias were on the market and sold 

 well. Lilies, likewise. Carnations of 

 pink and white sold readily at the ad- 

 vanced price but very few red carna- 

 tions were to he had. Cyclamen took 

 the place of the azalea in the plant 

 trade. The stock of begonias was 

 large and although more' difficult to 

 handle was a good seller. Normal in 

 quality and quantity, although a few 

 good ones were seen, poinsettias sold 

 on sight. An unusual amount of 

 greens and quantities of artificial 

 baskets were disposed of. 



The flower market 

 ST. LOUIS broke on carnations, 

 Dec. 24th while roses 

 held firm. In general the supply was 

 scarce but the situation was apparent- 

 ly well taken care of and the whole- 

 saler by judicious distribution helped 

 to solve an unusual situation. There 

 was an excellent demand for bulbous 

 stock as well as the usual Christmas 

 greens. 



CHRISTMAS IN CHICAGO. 



Another Christmas Day is gone and 

 everyone connected with the trade 

 has had new experiences, and not all 

 pleasant nor profitable by any means. 

 Whoever was responsible for the 

 height to which prices climbed, even 

 before advertised Christmas prices 

 went into effect, all suffered more or 

 less from the effects on Christmas 

 orders, the loss varying according to 

 the class of trade each retailer served. 

 Those whose customers used carna- 

 tions found themselves quite unable 

 to dispose of stock which cost them 

 from $1(1 to $20 per 100 and prepared 

 to let the wholesalers keep it, to hav- 

 ing it left on their hands. Impossible 

 as it may seem, some growers had 

 held back stock which had been sell- 

 ing at the above quotations for ten 

 days only to have it worthless when 

 Christmas arrived. Some roses ar- 

 rived in the same condition, advanc- 

 ing even further the prices of the 

 higher grades and making it more 

 desirable than ever to use all the 

 plants and prepared materials that 

 the market afforded. To the retailer 

 whose patronage comes from the 

 wealthier class the situation had its 



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IM 



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drawbacks also. Prices on roses were 

 sometimes made which meant loss to 

 the retailer in order to keep a cus- 

 tomer, but here, too, the artificial 

 and the prepared stock and the nu- 

 merous accessories played a big part. 

 Very few windows contained natural 

 flowers, and the thousands of would- 

 be purchasers of fresh flowers, at the 

 normal prices, who turned away from 

 carnations at $3 per dozen, roses at 

 from $6 to $18, and violets from $3.50 

 to $6 per bunch, will not soon come 

 back. News of the drop in prices will 

 not prove the sensation that the high 

 prices have been and retailers will 

 find it difficult to overcome the dis- 

 appointments of their Christmas cus- 

 tomers. The Retailers' Association 

 was powerless to help the situation as 

 the shipping trade could have easily 

 taken care of all the stock then com- 

 ing in. 



At A. Lange's, F. McAllister says he 

 is not a boy in the selling of Christ- 

 mas flowers, having been in several of 

 the eastern cities before he made this 

 his home, but that he never had tried 

 to sell flowers at such prices since 

 flowers were grown to such an extent. 

 Even in these times people hesitate to 

 pay $3.50 to $5.00 for a bunch of 

 violets. Customers preferred to buy 

 plants and baskets of green with rib- 

 bon and berries took well. 



"It was a high priced Christmas in 

 a high priced year," is the way Geo. 

 Weinhoeber sums it up. It was also a 

 man's Christmas at his store, for the 



severe snow storm of Tuesday left the 

 selections almost entirely to the men 

 and the prices of hampers or cut flow- 

 ers mattered not so long as quality 

 and arrangement were right. In spite 

 of storm deliveries were made of sev- 

 enteen loads on Christmas morning 

 with but one lot going astray. 



A. Cronis says his south side store 

 had the usual good Christmas business 

 but the loop store felt the effect of the 

 extreme prices put on cut flowers dur- 

 ing the past two weeks. A large sup- 

 ply of made up baskets and wreaths 

 of prepared materials was disposed of. 

 Little remained when the day was 



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