January 11, 1919 



HORTICULTURE 



33 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



The Publicity committees have been 

 able to extend their plans as previ- 

 ously announced so that the January 

 and February magazine advertise- 

 ments are now to appear in 33 na- 

 tional magazines, instead of 27 as pre- 

 viously arranged. The additions are 

 Pictorial Review, McClure's, System, 

 Christian Herald and Judge. Alto- 

 gether, our list will provide a circula- 

 tion of 12,000,000 for some of the ad- 

 vertisements, and only a trifle less for 

 others. 



In all of these advertisements our 

 slogan, "Say it with Flowers," is para- 

 mount. Our Promotion Bureau has 

 had ample demonstration of the effi- 

 cacy of this slogan through the numer- 

 ous requests received for its service 

 In individual transactions, from Pales- 

 tine, South Africa, France, Great Brit- 

 ain, Cuba, Brazil and other countries, 

 the correspondents, without knowl- 

 edge of us other than obtained 

 through our advertising, sending their 

 money with their requests, thus evi- 

 dencing their pleasure in being able 

 through us to make flowers their mes- 

 sengers in the transmission of senti- 

 ments from points most remote. 



What such business has amounted 

 to here at home, we are, of course, 

 unable to state, although many con- 

 tributors to our fund who have been 



on the lookout for evidence of results 

 from the campaign work advise us of 

 their complete satisfaction with re- 

 sults as brought to their knowledge, 

 and cheques for their 1919 subscrip- 

 tions are coming in accompanied by 

 hearty endorsements of our plan of 

 campaign. 



Our Promotion Bureau has just com- 

 pleted the mailing of many thousands 

 of pamphlets describing its direct serv- 

 ice aids to those who, through their 

 local advertising, desire to connect 

 their establishments with the national 

 magazine advertising. Any florist who 

 has not received a pamphlet should 

 write at once to the secretary for one. 



We have now entered upon the sec- 

 ond year of the campaign, and are 

 starting under conditions which are 

 much more favorable than those we 

 had to contend with last year. Prac- 

 tically, the day for the suspension of 

 any "non-essential" has passed, and 

 flowers need no longer be tabbed with 

 a bugaboo term. The public has ac- 

 cepted our slogan, "Say it with Flow- 

 ers" as forcefully suggestive, and it is 

 up to us to make it a thousand times 

 more impressive, that our products 

 may be always in mind, and their pe-, 

 culiar fitness as mediums for the con- 

 veyance of sentiment readily recog- 

 nized as occasions may arise. 



To attain this, money is needed, and 



the money must be provided by the 

 florists themselves. It is estimated 

 that there are between 15,000 and 20,- 

 000 florists in the country, yet last 

 year we were able to collect a fund of 

 less than $50,000 only. It may have 

 been because our project was more or 

 less experimental. This year there is 

 no experiment about our work. We 

 know what we are doing, and the 

 amount of good we may expect. 



To every florist who has his busi- 

 ness at heart, but who has not booked 

 himself for a subscription to the 1919 

 Campaign, we are putting the ques- 

 tion, "Are you with us? If not, why?" 



The 1918 Campaign. 



Previously reported $45,344.25 



John H. Stalford, Bar Harbor, Me. 10.00 



Strout's, Inc., Blddeford, Me 15.00 



A. Rassinussen, New Albany, Ind. 25.00 



J. Geo. Jurgens, Northport, N. Y. 5.00 



Ernest J. Bush, Wilmington, N. C. 5.00 



Frank Wlnans, Petoskey, Mich 5.00 



Dealers' Helps 200.00 



$45,609.25 

 Subscriptions close for year 1918 with the 

 grand total of $45,609.25. 



The 1919 Campaign. 



Fund opens with contributions for four 

 years amounting to $26,130.50. These sub- 

 scriptions due now. 

 Additional subscriptions, annually 



per year $26,130.50 



E. C. Amling Company, Chicago.. 100.00 



Gallivan Bros., Holyoke, Mass 10.00 



T. D. Hefko, Mansfield, Wis 5.00 



Total $26,245.50 



John Young, Secretary, 

 1170 Broadway, New York. 



Jan. 4, 1919. 



AMERICAN CARNATION SOCIETY. 



The annual convention of the 

 American Carnation Society is to be 

 held in Cleveland, January 29 and 30, 

 1919. The members of the S. A. F. 

 and O. H. are invited to join in this 

 meeting and assist in making it a fit- 

 ting trade celebration of the world- 

 wide return of peace. 



There never existed better incentive 

 to pack a bag and for a couple of 

 days hobnob with fellow-craftsmen 

 than this great meeting offers. The 

 privations of war are over and the 

 blessings of peace are again to be 

 enjoyed. A day of better business 

 ideals, better prices, better flowers, 

 and a greater degree of co-operation, 

 in all ramifications of the trade, is 

 here, and upon its proper realization 

 the success of the future vitally de- 

 pends. 



The organized trade in Cleveland is 

 keenly alive to the importance of this 

 great occasion, and is preparing to do 

 its utmost to make it a memorable 

 one. It expects you to be present. 



NOTES. 

 Charles R. Russell, superintendent 

 of Mrs. Finley J. Shepard's estate in 

 South Broadway, was elected presi- 

 dent of the Tarrytown Horticultural 

 Society. Other officers elected are as 

 follows: John Grant, vice-president; 

 Edward W. Neubrand, secretary; John 

 Featherstone, treasurer, and William 

 Jamison, recording secretary. 



keepers Association will be held tn 

 Nashville on January 28-29-30-31, re- 

 spectively. All persons interested in 

 receiving programs or other informa- 

 tion should write direct to G. M. Bent- 

 ley, secretary-treasurer, Knoxville, 

 Tenn. 



GREENHOUSES BUILDING OR 



CONTEMPLATED. 

 Sullivan, Ind. — Edgar Beck, Maple 

 Park Farm, vegetable house 30 x 150. 



The annual conventions of the Ten- 

 nessee State Florists Association, the 

 Tennessee State Fruit Growers Soci- 

 ety, the Tennessee State Nurserymen's 

 Association, and the Tennessee Bee- 



An orchid named "The Marshal 

 Foch" and another called the "M 

 Clemenceau" each won medals at a 

 Royal Horticultural Society show held 

 in London recently. The Marshal Foch 

 is deep maroon with yellow-crested, 

 mauve-tinted labellum, the M. Clemen- 

 ceau is similar, with five heads on one 

 stem. 



