January 25, 1919 



HORTICULTURE 



79 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



Among the many communications of 

 a commendatory character received 

 by our Promotion Bureau in the sec- 

 ond week of the 1919 campaign, it is 

 pleasing to notice those from the fol- 

 lowing: 



G. E. M. Stumpp, New York: "En- 

 closed please find my cheque for $300 

 in payment of my share for the 1919 

 Publicity Campaign to promote the 

 sale of flowers. I consider it a pleas- 

 ure to pay this bill, but feel that this 

 act alone is not enough to make the 

 campaign a success. Personal inter- 

 est has helped immensely and accom- 

 plished more than anyone can tell. 

 Our slogan, "Say it With Flowers" is 

 now heard all over the United States, 

 and the response has been wonderful. 

 I feel that the funds have been judi- 

 ciously spent, and I am more than sat- 

 isfied with the results obtained in 

 such a short time." 



Wm. F. Kasting Co., Buffalo, N. Y.: 

 Could confidence in the campaign 

 work be better expressed? "We en- 

 close you herewith a cheque for $200 

 to take care of our subscription to the 

 National Publicity Campaign. We 

 sent you a cheque for $100 which took 

 care of our 1919 subscription. The en- 

 closed $200 is to take care of our 1920 

 and 1921 subscriptions." 



Nordall, Florist, Fort Dodge, Iowa: 

 "It is a pleasure to mail you my 

 cheque for $10, doubling the subscrip- 

 tion made to the Publicity Fund of the 

 Society by the North Floral Co., which 

 business I am conducting under my 

 own name. There is no doubt in my 

 mind but that the publicity work un- 

 dertaken during the past year has 

 made a wonderful change in flower 

 sales throughout the entire country. 

 When we take into consideration the 

 fact that the majority of florists da 

 practically no advertising, being con- 

 tent to take such custom as comes to 

 them naturally, the raising of the Pub- 

 licity Fund has meant no small task 

 for the committees to undertake; and 

 although my own contribution is not 

 large, I do appreciate the work the 

 committees have done and are doing." 

 Philip Breitmeyer, of John Breit- 

 meyer's Sons, Detroit, Mich.: "I en- 

 close herewith cheque for $100 in pay- 

 ment of our subscription for 1919 as 



per agreement. I realize that as the 

 season advances, and if the work is 

 kept up, it will be necessary to have 

 further subscriptions, and I am sure 

 that your "old reliable" can be looked 

 upon for his share as the time goes 

 on." It may be mentioned here that 

 the subscriptions from this house in 

 1918 amounted to $750. 



G. E. Schulz, president of Jacob 

 Schulz Co., Inc., Louisville, Ky. "I 

 am pleased to enclose herewith 

 cheque for $25 covering our 1919 sub- 

 scription to the Publicity Fund. There 

 is no question but what every florist 

 in the country has received some ben- 

 efit through the National Campaign 

 and all should contribute their mite." 



The campaign for 1919 is well ad- 

 vanced. The 33 national magazines 

 are carrying our slogan, "Say it With 

 Flowers" to many millions of homes, 

 with accompanying suggestions re- 

 garding the use of our products for 

 gifts, for messages of sympathy to 

 those in hospitals and sick room, 

 birthday remembrances, weddings and 

 other purposes. 



Can you, Mr. Non-Subscriber, think 

 for one moment that publicity such 

 as this is not going to help your busi- 

 ness, no matter where you are lo- 

 cated? Have you, yourself, never 

 forgotten a birthday you would have 

 liked to observe with a floral tribute, 

 an anniversary, a wedding, even the 

 internment of a dear friend in hospi- 

 tal or sick room? And would you not 

 have been pleased to get such a perti- 

 nent reminder as ours when turning 

 over the pages of your favorite maga- 

 zine? Of course, you would, so isn't 

 it quite natural that the general public 

 is equally interested? It is! Results 

 last year proved it. 



The florists whose communications 

 we have published did not write those 

 nice letters merely for the sake of ex- 

 cusing their contributions. They have 

 realized to the full the great benefit 

 of our publicity — and in his heart 

 every florist who has not yet sub- 

 scribed realizes it too. Then why the 

 hesitation in the matter of a subscrip- 

 tion? The money provided is not 

 given away, it is simply invested in 

 the interest of the subscriber, in a co- 

 operative way. Such publicity cannot 

 be purchased piecemeal, it is only ob- 



tainable through co-operation' and the 

 organization which has been made 

 possible through our committees. 



We want more co-operation. We 

 want to see a greater willingness to 

 provide ammunition for our publicity 

 guns — the intervals between firing 

 should be short, and activity continu- 

 ous. Now is the time to subscribe, 

 when planning to the best advantage 

 is possible. 



Come over and help us — everybody. 



The following subscriptions are re- 

 corded since our last announcement: 



Annually for Pour Years — H. E. Eber- 

 liiirdt. Schenectady, N. Y.. $5; Wild Bros. 

 Nursery Co., Sareoxie, Mo., $5; Frank 

 Mosmiller, Richmond, Va., $10; Keeney's 

 Flower Shop. Harrisburg, Pa., $5; Henry 

 Smith. Grand Rapids, Mich.. $25; George 

 W. Evenden. Williamsport, Pa., $5; The 

 Avenue Floral Co., New Orleans, La., $3; 

 J. Henrv Bartram, Landsdowne, Pa., $30; 

 J. W. Ross, Centralia. 111., $5; L. C. Stair, 

 Mineral Park. Wis., $5. 



For One Year — Ernest C. Amling, May- 

 wood, 111., $25; Bertemann Bros. Co.. In- 

 dianapolis, Ind., $50; Wm. J. Baker, Phila- 

 delphia. Pa.. $10; E. E. Hall, Clyde, O., $5; 

 A. T. F. Lawritzen, Eau Claire, Wis., $5; 

 I. Y. Kinder, Charleroi, Pa., $5. 



Total— $200.00. 



Received through Florists' Tele- 

 graph Delivery Association — Special 

 and additional subscriptions, one year 

 only. 



Thomas J. Gibson, Newport, R. I.. $10: 

 Pikes Peak Floral Co., Colorado Springs, 

 Colo., $10; Joy Floral Co., Nashville, Tenn., 

 $25; Haentze Floral Co., Fond du Lac, 

 Wis., $5; E. E. Brown, Ashevllle. N. C, 

 $5: John V. Laver, Erie, Pa., $5; Grohman 

 The Florist, Saginaw, Mich., $5; Winter 

 Floral Co., Charleston, W. Va., $10; Hem- 

 breiker & Cole, Springfield. 111., $5: J. W. 

 Dudley's Sons Co., Parkersburg, W. Va., 

 $•_'.".: E. W. Gaehring, Philadelphia, Pa., $5; 

 Randall's Flower Shop, Worcester, Mass., 

 $10; Henrv Bester & Sons. Hagerstown. 

 Md .. $10; Kerr The Florist, Houston, Tex., 

 $15: C. E. Gunton, Bradford, Pa., $10; 

 Idle Hour Nurseries, Macon, Ga.. $5; 

 .Joseph Traudt. Canajoharle, N. Y., $15; L. 

 C Stroh & Sons, Batavia, N. Y., $5; Wett- 

 lln Floral Co., Hornell, N. Y., $5; Smith's 

 Flower Shop. Hutchinson, Kas.. $10; The 

 L Bemb Floral Co. Detroit, Mich., $10. 



Total. $205. Total of both lists. $405. 

 Previously reported, $26,905.50. Grand 

 total, $27,310.50. 



MEETING OF EXECUTIVE BOARD. 

 Vice-President E. A. Fetters has 

 made arrangements for the meeting 

 of the members of the Executive 

 Board to be held at the Hotel Statler, 

 Detroit, on Friday and Saturday, Jan- 

 uary 31st and February 1st, next. All 

 who expect to be in attendance at the 

 meeting should make hotel reserva- 

 tions early, by communicating with 

 Mr. Fetters, 17 Adams Ave.. E. De- 

 troit, Michigan. 



PUBLICITY COMMITTEE MEETING. 

 The Publicity Committee and the 



