February 15, 1919 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 

 The two Publicity Committees met 

 in joint session at the Hollenden Ho- 

 tel, Cleveland, Ohio, on Thursday, Jan- 

 uary 30th, with President J. F. Am- 

 mann presiding. Two members only 

 were absent, for reasons meeting the 

 approval of the assembly. A full re- 

 port of the proceedings must, necessa- 

 rily, be deferred until receipt of the 

 transcript of the notes of the official 

 stenographer, but the following may 

 be advanced. 



The minutes of the conferences of 

 the Chairman of the two Committees, 

 the President of the Society, and the 

 Secretary, held in Buffalo last June, 

 and in Cleveland last October, were 

 submitted and approved. Secretary 

 Young presented a financial report 

 covering in detail the work of the 

 Promotion Bureau and the status of 

 the Publicity Fund, from its inception 

 to the close of last year, which re- 

 ceived the careful consideration of 

 the committees, and was, on motion 

 of Chairman Asmus, of the Publicity 

 Finance Committee, referred to the 

 Society's Executive Board, with the 

 request that that body appoint a com- 

 mittee to audit it. 



Major P. F. O'Keefe, of the P. F. 

 O'Keefe Advertising Agency, Boston, 

 submitted a report of the work accom- 

 plished through advertising placed for 

 the months of January and February 

 of this year, covering thirty-three mag- 

 azines, with a circulation of, approxi- 

 mately, 21,000,000. The report was 

 wholly satisfactory to the Committees. 

 Major O'Keefe had prepared, and sub- 

 mitted, a very complete plan of cam- 

 paign for 1919, with sketches and 

 other material, which was warmly 

 commended by the meeting, and 

 adopted. The Committees also entered 

 into a contract with the O'Keefe Agen- 

 cy to take charge of the advertising 

 during the 1919 campaign. 



Upon the recommendation of the 

 Publicity Committee, concurred in by 

 the Publicity Finance Committee, the 

 O'Keefe Advertising Agency was au- 

 thorized to proceed with the spring ad- 

 vertising, according to the following 

 schedule, at a cost, approximately, of 

 $20,000, which is in addition to $5,000 

 expended during January and Febru- 

 ary. 



Schedule for Spring Advertising. 



Literary Digest, full page, March 22; 

 Outlook, 200 Hues, March 29; Red Book, 

 200 lines. April; Cosmopolitan, 200 lines, 

 May; Saturday Evening Post, full page. 

 April 19; Sunset, 200 lines, May, Literary 

 Digest. 200 lines, April 20; Quality Group, 

 Atlantic Monthly, Century, Harper's, Re- 

 view of Reviews, Scribner's, World's Work, 

 full page in colors, May; Saturday Even- 

 ing Post, % page, May 3; Metropolitan, 

 full page in colors, June; American Maga- 

 zine, 200 lines, June. 



It should be remembered that the 

 June magazines are issued about May 

 15th, and also that we are to use color 

 pages in the Quality Group, consisting 

 of six magazines, and a full page in 

 colors, in the Metropolitan Magazine. 



Reports forthcoming, from all sec- 

 tions of the country were so favorable, 

 and endorsed so highly the work and 

 management of the campaign that the 

 Committees decided to set the mark 

 for the Fund to be raised and expended 

 this year at $100,000. The Committees 

 also authorized the Secretary to con- 

 tinue his trip through the country as 

 soon as the duties of his office would 

 permit. 



Next week details may be given cov- 

 ering the enthusiastic support given 

 to the Publicity Campaign by the So- 

 ciety's Executive Board, at its recent 

 meeting in Detroit. Readers will be 

 interested to know what prompted 

 Hon. Philip Breitmeyer, of Detroit, to 

 subscribe $50 per month, or $600, to 

 the fund for 1919; how other members 

 of the Board who were present in- 

 creased their subscriptions to $500 per 

 year; and how each member present 

 doubled the subscription he had made 

 for 1918. The Board was most en- 

 thusiastic in its endorsement of the 

 action of the Publicity Committees in 

 deciding that the fund to be aimed for 

 in 1919 should be $100,000, all to be 

 expended during the year for publicity. 



Support From Abroad. 



That the Publicity Campaign is ex- 

 citing interest abroad is evidenced in 

 cheque for £2 ($10) which C. Engel- 

 mann, the well-known carnation grow- 

 er of Suffron Walden, England, sent 

 to Albert Pochelon, Secretary of the 

 F. T. D., as a contribution to the 

 Publicity Fund, with his best wishes. 

 As Chairman Henry Penn, to whom 

 Mr. Pochelon remitted the cheque, 

 says, "This shows the relative interest 

 of our English brethren, of which our 



home folks should 'sit up and take no- 

 tice.' If florists in England send mon- 

 ey towards a campaign for publicity 

 for flowers in this country, what 

 should we expect from our own?" Mr. 

 Pochelon remarks, "This certainly 

 shows the spirit of joining hands 

 across the sea. It should wake up 

 some of the boys on this side of the 

 ocean who have not yet seen fit to con- 

 tribute towards this most beneficial 

 work, carried on for everyone engaged 

 in the growing or distribution of the 

 products of our industry:" 



Mr. Xon-subscriber, the campaign 

 for 1919 is well planned and is under 

 way. Are you going to support it, as, 

 surely, your conscience dictates that 

 you should? If you are in doubt on 

 any point, will you not communicate 

 with this office and have your doubt 

 removed? 



The following subscriptions have 

 been received and are in addition to 

 those previously announced: 



Annually for Four Years — Wm. A. Daw- 

 son, Willimantic, Conn., $10; M. W. Roren. 

 Parkerforci, Pa., $5; Sofus Bertleson, 

 Babylon, L. I., $5; L. B. Coddington, 

 Murray Hill, N. J., $50; Mrs. W. D. Brown, 

 Bessemer, Ala., $5; Sanders Floral Co., 

 Salt Lake City. Utah, $3; N. B. & C. E. 

 Stover, Terre Haute, Ind., $10; McRae & 

 Jenkinson Co., New Kensington, Pa., $20; 

 Chas. A. Main, Maplewood, Mo., $5; Fisher 

 & McGrath. New Castle, Pa., $5; W. Guy 

 Payne, Pottsvllle, Pa., $10; Van Scoter & 

 Son, Bath, N. Y., $5;. John H. Sykes, Allen- 

 town, Pa., $5; Gerlaeh The Florist, Piqua, 

 O., $5; Robert G. Frevtag, Montclair, N. J., 

 $5; Wm. J. Newton, Norfolk, Va.. $25: 

 J. Grulish & Sons, Hoboken, N. J., $5; 

 Christina Metcalf. Brooklyn, N. Y., $5; 

 Ernest II Frenking. Treton. N. ,T., $10; 

 John It. Mitchell, Madison, N. J., $5; Ru- 

 pert Klenle, Philadelphia, Pa., $25; J. O. 

 Papedem & Co., New York City, $25; 

 Stenson & McGrall. Unlontown. Pa., $10; 

 Bristol Floral Co. (H. G. Bramm), Bristol. 

 Tenn., $15: Forest Hill Greenhouses. Chat- 

 tanooga. Tenn., $10: Geny Bros., Nashville, 

 Tenn. $25; G. H. Trlchler. Nashville. Tenn., 

 $10- Truett Floral & Nursery Co.. Frank- 

 lin, Tenn.. $5; A. J. McNutt, Knoxville, 

 Tenn., $10: Anderson Floral Co., Lebanon. 

 Tenn. $25; Chas. Eble. New Orleans, La.. 

 $5; Chas. L. Schmidt, Harrlshurg, Pa.. $20; 

 L. A. Hutchinson, Caribou. Me., $5; J. C. 

 Rutenschroer, Cincinnati, O., $2. 



For Three Years — Jov Floral Co., Nash- 

 ville, Tenn., $50; Uriah J. Virgin. New 

 Orleans. La., $25. 



For One Year— J. AldouB & Son, Iowa 

 City la.. $10: Sigmund Kahn. Bulls Head. 

 SI $10- Saginaw Bav City Floral So- 

 ciety' Bay Cltv, Mich., $25; The Rosery. 

 Winnipeg'. Man", Canada. $10; M. Rice Co., 

 Philadelphia, Pa., $100: George Smith * 

 Sons. East Orange, N. J.. $10; Valley Floral 

 Co., La Junta, Colo.. $5: H. G. Beming. 

 St Louis Mo.. $100; Albany Florists' Club, 

 Albany N. Y.. $25: Henkes Bros.. Water- 

 vliet N Y.. $10: E. P. Rodman Washing- 

 ton D ('., $25; A. T. Eicbel. Chicago. 

 111.. $5. 



Total. $S00.OO. Previously report**. 

 $28,230 50. Grand total, $29,030.50. 



John Young, Sec. 

 1170 Broadway. New York, N. Y. 



