February 22, 1919 



HO i;TI CULTURE 



1; 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 

 In the notes furnished by our Pro- 

 motion Bureau last week, was the 

 schedule covering the national maga- 

 zine advertising planned for the spring 

 publicity. In that schedule a page 

 and a half page were apportioned to 

 the Saturday Evening Post. It is dis- 

 appointing to have to change our 

 plans in respect to this publication. 

 The proprietors of this magazine de- 

 cline to accept advertising necessitat- 

 ing such large blocks of s"pace until 

 their mechanical conditions are such 

 as to enable them to take care of more 

 than pre-contracted space. There is a 

 limit to everything, even the mechani- 

 cal possibilities for turning out popu- 

 lar magazines. 



In the emergency our committees 

 have arranged to use two other mag- 

 azines which more than fill the circu- 

 lation gap. 



But there is a lesson to come from 

 the turn-down, one for the trade rath- 

 er than our executive forces. 



None of us realizes the immense 

 amount of foresight and preparedness 

 which the modern magazine of large 

 circulation must bring to bear on the 

 publication of each number. The pro- 

 prietors must know weeks, perhaps 

 months, ahead exactly what an edition 

 is to demand in the way of pages, and 

 mechanical preparation is made ac- 



cordingly. It is big work, and the 

 problems are always onerous. 



Now, here is the lesson. We are de- 

 sirous of having our publicity appear 

 at times when we think it will be most 

 beneficial. To fulfil our desires we 

 must act betimes. If our Committees 

 have not the assurance of financial 

 support sufficient to warrant the mak- 

 ing of contracts three or more months 

 ahead, they lose out on prestige in so 

 far as selection of mediums is con- 

 cerned. With them it is not a matter 

 merely of spending money; it is rather 

 a question of getting the most for the 

 money they expend. 



The Committees are grateful for the 

 continued, and, in the majority of 

 cases, added support of a large num- 

 ber of florists whose vision is clear 

 enough to see that the work of our 

 campaign has actually, and without 

 question, benefited the florist trade to 

 an enormous extent. It is known that 

 thousands in the trade have not yet 

 subscribed a cent towards this great- 

 est of all movements for our com- 

 mon good. If they will but come into 

 line — there is no dictation as to what 

 their contributions shall be — our com- 

 mittees can better look ahead and 

 make arrangements which bespeak 

 greater proficiency in their service. 

 It is, of course, comforting to know 

 that a certain sum can be expected, 

 but this is not a case where personal 



liability can be pledged, and we should 

 have our drawing needs in hand. 



We are at the end, almost, of the 

 first two months of 1919. and we have, 

 altogether, $100,000 to raise for this 

 year's publicity. Of this amount 

 about $30,000 is already raised. Til ■ 

 balance is big, but heavy with possi- 

 bilities for the florists trade. As Wal- 

 lace R. Pierson said at a recent trade 

 meeting, "Through this publicity we 

 are entering the "promised land," 

 where we shall get the best from our 

 endeavors." 



Mr. Nonsubscriber, isn't it time you 

 headed for this land of promise with 

 a subscription ticket? 



THE PLANT QUARANTINE. 



A further meeting of the interests 

 affected by the embargo against plant 

 importations was held at the offices 

 of the S. A. P. and O. H., 1170 Broad- 

 way, on Friday afternoon and even- 

 ing, February 14, at which were pres- 

 ent J. D. Eisele, of Dreer's, Riverton, 

 N. J.; F. R. Pierson, Tarrytown, N. Y.; 

 C. B. Knickman, of McHutchison & 

 Co., New York; Robert Pyle, of Con- 

 ard & Jones Co., West Grove, Pa.; 

 Leonard H. Vaughan, Chicago, 111.; 

 Curtis Nye Smith, Boston, Mass.; John 

 Watson, Princeton, N. J.; W. H. Moon, 

 Morristown, Pa., and Thos. Meehan. 

 Dreshertown, Pa. 



The situation was fully discussed, 

 and the matter of further action in 

 an effort to have the embargo lifted 

 considered at length. 



" John Young, Secy. 



Feb. 18, 1919. 



EXPECTS ENOUGH FERTILIZERS. 

 The prospects of adequate supplies 

 of fertilizers for use this spring are 

 good. The producing capacity of am- 

 monium sulphate plants has been 

 doubled since 1913. Large stocks of 

 nitrogenous materials brought into the 

 country, for munition purposes are 

 now available for agriculture, and 

 there Is a surplus of sulphuric acid 

 producing capacity, together with 

 available supplies of phosphate rock, 

 to produce ample quantities of acid 

 phosphate. The Department of Agri- 

 culture has $10,000,000 worth of ni- 

 trate of soda for distribution to farm- 

 ers for cash at $81 a ton, plus freight. 

 Indications are that supplies of Euro- 

 pean potash can not be obtained in 

 time for use this spring. 



AN IMPORTANT HEARING. 

 The Federal Horticultural Board 

 has called a hearing for Feb. 26, at 

 Washington, D. C, to argue why both 

 Massachusetts and New York States 

 should not be placed under quarantine 

 regulations as to interstate shipments 

 of gladiolus, dahlias — bulbs and tubers 

 — chrysanthemum, and all other field, 

 vegetable and flowering herbaceous 

 plants, all on account of the European 

 corn borer, now widely prevalent in 

 these states. 



John L. Bennett, for the past 12 

 years associated with the Bay State 

 Nurseries at North Abington, Mass.. 

 has resigned his position to become 

 manager of the nursery department of 

 A. N. Pierson, Inc., Cromwell, Conn. 



IMPROVING BLUEBERRY IN- 

 DUSTRY. 

 Among about 20,000 blueberry hy- 

 brids that have fruited thus far on 

 the government testing plantations at 

 Whitesbog, near Brown Mills, N. J., 

 several bushes have produced berries 

 three-fourths of an inch or more In 

 diameter. This work indicates that 

 important progress is being made to 

 improve the blueberry industry in the 

 United States. Only such plants as 

 possess fruit with small seeds and 

 delicious flavor, as well as other desir- 

 able qualities, such as color, produc- 

 tiveness, and hardiness, are selected 

 for propagation and distribution. 



Denver, Col. — Wm. Hennenhoefer, 

 landscape gardener, has opened an 

 office at 2116 E. 17th avenue. 



