March 1, 1918 



HO l!T [CD LTURE 



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SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN 



In a letter enclosing a cheque for 



$250 as the yearly subscription from 



his retail store to the Publicity Fund. 



and another cheque for $50. from his 



seed department, Max Schling, the 



well-known New York retail florist re 



marks as follows: 



"I am very glad to say that the adver- 

 Using of our organization begins to be 

 felt. People are constantly talking about 

 It, and I hope that the longer we keep up 

 our efforts the more we shall merit the 

 support of such florists, growers and 

 others engaged in associated lines who 

 have not already joined us in our work, 

 so that we can not only increase our ad- 

 vertising but also force more and more 

 the attention of the public to the fact that 

 flowers can be used for any and every 

 occasion ; that their minds should turn to 

 ourselves and our flowers in every case 

 where courtesy to others is to be extended ; 

 and that whenever they want to express 

 sentiment, it should be with flowers, and 

 their gifts, also, should be floral." 



Mr. Schling's views are shared by 

 hundreds of other florists throughout 

 the country; were evidence of this 

 needed, it could not be better pre- 

 sented than in the very large demand 

 lately experienced by our Promotion 

 Bureau for the various items in its 

 list of direct service aids: signs, 

 stickers, movie slides, and electro- 

 types for use in newspaper advertise- 

 ments and other forms of advertising. 

 In the last four weeks there have been 

 despatched over 300 packages of this 

 material. 



Our slogan, "Say it with Flowers" 

 is declared to be the best ever devised, 

 eliminating as it does, anything ap- 

 proaching a direction, and embodying 



pure and simple suggestion. The Pro- 

 motion Bureau notices a general in- 

 crease on the part of the trade in the 

 use of this slogan, but there are still 

 great numbers of florists who do not 

 seem to realize the value it is to them 

 in their local publicity. It should ap- 

 pear on all stationery, packages, ship- 

 ping tags, delivery cars, and in all lo- 

 cal advertisements. But the original 

 slogan design should be adhered to, 

 the one the public is accustomed to 

 see in the magazines. Line slogans 

 in various sizes are supplied by the 

 Promotion Bureau, and cost but little, 

 and every florist who uses printed mat- 

 ter of any kind should provide him- 

 self with one or more to cover his 

 needs. 



As already announced, the Cam- 

 paign Fund this year is to be $100,000. 

 A goodly portion of this is already 

 subscribed and the year is yet young. 

 The great majority of those who sub- 

 scribed last year are subscribers again 

 this year, very many of them increas- 

 ing their subscriptions. The campaign 

 was more or less experimental last 

 year, but the success attained has en- 

 thused the supporters of our move- 

 ment to such an extent that they now 

 consider their subscriptions as most 

 profitable investments — and so they 

 are. 



There are very many florists who 

 have not yet contributed to the Fund. 

 The reason, no doubt, is that they 

 wanted to see how the first efforts 

 panned out. They need have no mis- 

 givings as to the efficacy of the work. 

 The returns for the money expended 

 have been remarkably profitable. By 

 means of our publicity the florist 

 trade was carried safely through a 

 period dark with anxiety and unrest. 

 The good influence exerted remains 

 with us, and will remain as long as it 



is nurtured and kept vigorously at 

 work. Times are improving and re- 

 sponse to our public overtures should 

 be proportionately greater. But we 

 must have the wherewithal to make 

 these overtures. You can help us, Mr. 

 Nonsubscriber, with your subscrip- 

 tion; and please do not forget that in 

 helping our project you are helping 

 yourself most of all, as our Promotion 

 Bureau is but the "clearing house" for 

 your own effort, and which you owe 

 it to yourself to make. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four yours unless otherwise stated: 



William H. Fox, Parker Ford, Pa., $25; 

 M. E. Gregory, Miles City, Mont., $3: Ad. 

 Donarb, Cour d' Alene, Idaho, $5; Queen 

 City Greenhouses, Rochester, Minn., $10; 

 Davis & Kishler, Ypsilanti, Mich., $5; 

 Richard Lietz, Milwaukee, Wis., $5; S. A. 

 Baker. Rutland, Vt., $5; Frank Finger, 

 Bayside, L. I., $3; J. T. Butterworth, 

 Franiinghain, Mass., $10; Carl Von Hein, 

 Northampton, Pa., $5; Miller Floral Co., 

 Farmington, Utah, $25; Peter Pearson, 

 Chicago, 111., $5; Wm. Geenan, Kimberly, 

 Wis. $10; Aug. Hartmann, Kirkwood, Mo., 

 $5; Marshall Floral Co., Marshall, Mo., $5; 

 W. Frank & Sons, Portland, Ind., $10; J. 

 L. Johnson, DeKalb, 111., $5; John W. H. 

 Grape, Schenectady, N. Y., $5; W. D. How- 

 ard, Milford, Mass.. $5; Mac Farland's 

 Florist, Akron, O., $10; Nordwall Florist, 

 Fort Dodge, la.. $10; Sam Sheiniuk, Baton 

 Rouge, La., $5; Chicago Florists' Club, 

 Chicago, 111., $500; C. T. Guenther, Ham- 

 bury, N. Y., $10; Robert Scott & Son, Inc.. 

 Sharon Hill, Delaware Co., Pa., $25; Her- 

 bert & Fleischauer, McMinnville, Ore., $5; 

 A. Ilarvev & Sons, Brandywine Summit, 

 Pa.. $40: C. Warburton & Sons, Fall River, 

 Mass. $25; Walter Arinacost & Co., Los 

 Angeles, Cal., $25; John GIpner, Niles, 

 Mich. $5; Alfred Forder, Cincinnati, O., 

 $5; Morgan Floral Co., Fort Morgan, Colo., 

 $5; Frank A. Volz, Cincinnati, O., $5; 

 Gardeners' & Florists' Club of Boston, 

 Mass., $50. 



Total. $876.00. Previously reported, 

 $20,030.50. Grand total, $29,906.50. 



John Young, Secy. 

 February 24, 1919. 



LANCASTER COUNTY FLORISTS' 

 ASSOCIATION. 



Thursday, Feb. 20th, a party of four- 

 teen took the Strasburg car for a 

 visiting trip to that borough. The 

 first stop was made at Amos Rohrer's 

 where, in addition to a very fine lot of 

 blooming carnations, we found the 

 stock for next season in better shape 

 than any of us ever saw before for 

 the middle of February. White Won- 

 der has always done so well, he sticks 

 to this variety for his main crop of 

 white and sees no reason to change. 

 He also had some very fine blooms 

 of Belle Washburn and sent a vase of 

 it in for the exhibition table at the 

 meeting. In addition to carnations he 

 grows Schizanthus, Candytuft, Calen- 



dula, Sweet Peas and Calla Lilies, 

 and has a side line of vegetable plants 

 that help materially to cover the run- 

 ning expenses of the place. 



A cut across fields brought us to 

 the houses of J. Wade Galey, who has 

 by far the finest lot of plants and 

 cut blooms that this section ever pro- 

 duced, and he has been cutting stead- 

 ily since Oct. 4th. There are buds in 

 all stages of development and young 

 shoots galore so that they certainly 

 look as if they were there for perma- 

 nent blooming. Mr. Galey sticks to 

 Beacon for a red and his benches are 

 proof that he uses good judgment in 

 doing it. He also swears by Alice, 

 which most of our growers have dis- 

 carded. 



Getting back to Strasburg the estab- 

 lishment of our genial friend, Chas. B. 

 Herr, was the Mecca for a lot of 



weary pilgrims, and although he had 

 one large house cut out in order to 

 comply with the fuel regulations of 

 the early season, we found enough 

 to occupy us for a little over an hour. 

 His carnations are always good and 

 this season crop is no exception to the 

 rule, but he is up against a proposi- 

 tion to get enough stock for another 

 season as they are making so few 

 cuttings and the varieties he would 

 like are unattainable. The forty-two 

 year old Calla Lily, still in the best 

 of health and blooming every season, 

 is one of the curiosities of this place — 

 not that Chas. B. is 42; it is an heir- 

 loom handed down to him from, a for- 

 mer generation. His place is a model 

 one from an artistic point of view, 

 and shows what can be done to make 

 a greenhouse attractive and a perma- 

 nent advertisement for beautiful 

 grounds and buildings. 

 Getting back to Lancaster a little 



