March 15, 1919 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



It has been a matter for comment 

 that but few growers have, so far, 

 subscribed to the Publicity Campaign 

 Fund, although they are as much, or 

 even more, interested in an increased 

 sale of their products as wholesaler or 

 retailer. In this connection, the fol- 

 lowing letter from A. L. Miller, the 

 well-known florist and nurseryman of 

 Jamaica, New York, is timely: 



"Enclosed please find my check for 

 $100, my subscription to the National 

 Publicity Campaign. I am greatly 

 pleased to subscribe this amount 

 toward the uplifting of our business. 

 I cannot understand why so many of 

 the growers are lax in helping this 

 cause. In other lines of business, the 

 manufacturers bear the main cost of 

 the advertising. As in our line the 

 grower is really the manufacturer, he 

 should likewise be the chief adver- 

 tiser, and here is a splendid chance 

 for him to help himself. The society 

 did wonderfully well last year, and 

 should have no trouble in exceeding 

 the mark set this year by at least one 

 half. With best wishes for good luck, 

 "Yours very truly, 



A. L. Miller." 



Mr. Miller's argument is sound, and 

 admits of no contradiction. All grow- 

 ers are vitally interested in our ef- 

 fort to stimulate the movement of 

 flowers. Whenever there are gluts in 

 the flower markets the growers suffer, 

 and with a greater demand for flowers 

 there should be no gluts. 



We need the utmost support of the 

 growers this year, as it is the object 

 of the Publicity Committees to raise 

 $100,000. As readers were informed 

 last week, the members of these com- 

 mittees and our Executive Board are 

 very sanguine as to a successful issue 

 for the campaign this year, and have 

 backed up their personal views with 

 their increased subscriptions. When 

 such a man as Philip Breitmeyer of 

 Detroit thinks that his subscription of 

 $50 per month to the fund is not too 

 much for the returns he reasonably 

 expects every shadow of doubt as to 

 the wisdom of subscribing should be 



removed from the mind of the florist 

 who is hesitating to pledge his $10 to 

 $25 per year for the same benefits. 



When helping the fund florists 

 should help themselves also by using 

 the different direct aids supplied by 

 our Promotion Bureau. The slogan, 

 "Say It With Flowers," cannot be used 

 too much. Have it painted on your 

 delivery wagons and cars, as many of 

 the largest and most prominent flor- 

 ists in our big cities are doing. All 

 shipping tags, wrapping paper, boxes, 

 checks and stationery should carry 

 it. The glass sign, or the transfer 

 signs, should be displayed in or on 

 store windows. In our forthcoming 

 magazine advertisements the direction 

 will be inserted: "Buy your Flowers 

 from the Florists displaying this sign, 

 'Say It With Flowers.' " It is there- 

 fore very important that this' sign be 

 obtained at once if it is not already on 

 display. Our Promotion Bureau is 

 now putting into stock a large quan- 

 tity of these signs, contracted for 

 some time ago, so that all orders can 

 be filled promptly. 



Florists who use lantern slides for 

 projection in moving picture theatres 

 will be interested in some additions 

 to the set already supplied. Look for 

 a description of them in the March 

 number of "The Journal of the Socie- 

 ty of American Florists," or write to 

 the secretary about them. 



The campaign work is now being 

 vigorously pushed. The greater the 

 support we get from those it is to 

 benefit, the greater the push. Don't 

 leave this support to the proverbial 

 "George"; he has done his part. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years unless otherwise stated: 



Joseph Cleirico. 876 Manor St.. Lancas- 

 ter. Pa.. $3: John R. Shreiner, R. F. D„ 

 Lancaster, Pa., $5: II. B. Weaver, Bird in 

 Hand, Pa.. $5: Chas. B. Herr, Strasbnrg. 

 Pa., $5; N. Dugan, Winfleld. Kan., $5; 

 Platteville Floral Co., Platteville, Wis.. $7; 

 C. B. Thompson & Co., Louisville. Ky.. $25; 

 John Mlesen, Elmhurst, N. Y., $i> ; Fictz- 

 Taber Mfg. Co., 11 No. Water St., New 

 Bedford, Mass.. $5. 



Second Sub. for Four Years — Amos 

 Rohrer, Strashurg, Pa., $5; The Flower 

 Shop, 112 So. Morton Ave.. Okmulgee, 

 okla.. $5: K. Pederson, 36 "Wrongslde" 

 Charlotte St.. St. John, N. IV. $12. 



For one Y'ear — Ira II. Lanilis. Paradise, 

 Lang Co., Pa.. $5; Edw. Rlaiiimser, Niles 

 Center. 111.. $2: Amos Rohrer. Strasbnrg. 

 Pa.. $r>; Walter R. Denlinger. Vintage, 

 Lang Co., Pa., $5; E. P. Hostetter. Man- 

 helin. Pa., $5; Norman E. Stauffer, R. F. 



D. No. 3, Lancaster, Pa., $5; Fred Spinner, 

 Lititz, Pa., $5; Fred Rouf & Sons, 619 So. 

 Queen St., Lancaster, Pa., $5; Lemon S. 

 Landis, 1202 E. King St., Lancaster, Pa.. $5. 



Additional Sub. for One Year — Huddart 

 Floral Co., Salt Lake City, Utah, $10. 



Total, $139.00. Previously reported, 

 $32,221.50. Grand total, $32,360.50. 



John Young, Secy. 



1170 Broadway, New York. 



A MOVEMENT IN THE RIGHT 

 DIRECTION. 



Following is a copy of a letter sent 

 to each state vice-president of the S. 

 A. F. & O. H., by President Ammann: 



It is my sincere belief that the 

 Board of Directors, at the recent meet- 

 ing in Detroit, launched a movement 

 that will give our State Vice-Presi- 

 dents an opportunity, such as they 

 never had before, to be of real service 

 in boosting the S. A. F. & O. H. The 

 plan is as follows: 



First: To have a State Florists' As- 

 sociation organized in every State in 

 the Union. 



Second: To secure enough mem- 

 bers in both the State Association and 

 the S. A. F. & O .H. to make the 

 State President eligible to serve as a 

 Director on the National Board. 



Third: The job of perfecting such 

 State Organization is up to the State 

 Vice-President, and he is also to as- 

 sist a Committee consisting of: Joseph 

 Hill, Richmond, Ind., Chairman, Chas. 

 E. Critchell, C. C. Pollworth, in mak- 

 ing an estimate of the number of mem- 

 bers required for the State, based up- 

 on the number of floral establish- 

 ments in the State, to make the State 

 President eligible to serve on the Na- 

 tional Board. 



This committee is to report to the 

 convention in August. I sincerely 

 hope you will see the great value of 

 this organization plan, both for your 

 State and for the National body, and 

 will heartily co-operate with the above 

 committee. 



Yours truly, 



J. F. Ammanx. 



PERSONAL. 

 Geo. Hewitt is now foreman at 

 Wyndhurst Gardens, Lenox, Mass. 

 He formerly was employed at Bran- 

 ford Farms, Groton, Conn. 



James Neil, formerly employed at 

 Staatsburg, N. Y., has accepted the 

 position of superintendent of the J. L. 

 Thompson estate, Toledo, O. 



The engagement is announced of 

 Miss Ethel Nechtovice of 449 Walnut 

 street, Roxbury, to Charles J. Sloane 

 of the firm of A. Sloane & Sons, flor- 

 ists, in Hobbs building, Davis square. 



