■.'.-1 1 



HOETICULTURE 



March 15, 1919 



SEED TRADE 



AMERICAN SEBD TRADE ASSOCIATION 



Officers — President, F. \V. Bolgiano, 

 Washington, D. C. ; First Vice-President, 

 Wm. O. Scarlett, Baltimore, Md.; Second 

 Vice-President, David Burpee, Philadel- 

 phia, Pa.; Secretary-Treasurer, C. K. 

 Kendel, Cleveland, O. 



The Mailing of Catalogues. 



We print herewith a copy of an ar- 

 ticle issued hy the Third Assistant 

 Postmaster General and have been in- 

 formed that while this article is 

 framed in the terms of a suggestion, 

 it is in fact an order that will be rig- 

 idly enforced and that after March 

 31st catalogues that weigh less than 

 eight ounces that are over 4x9 inches 

 in size cannot be received for mailing. 

 This order, it is claimed, will be gen- 

 eral throughout the United States. 

 Catalogues weighing more than eight 

 ounces of course come under the Par- 

 cel Post regulations. 



If this article is defined correctly 

 it certainly will work a hardship on 

 many of the Seedsmen for the mailing 

 of their catalogues this year after the 

 date stated above and will seriously 

 affect their plans for next year. 



It means that they will have to fold 

 in two, beautifully lithographed covers 

 and in this way seriously affect their 

 effectiveness when they reach their 

 addresses. 



USE OF ENVELOPES OF UNUSUAL SIZE OR 

 IRREGULAR SHAPE OBJECTIONABLE 



(Office of Third Asst. Postmaster General, 

 Washington, D. C, June 3, 1918.) 



Many persons and concerns are 

 mailing letters and other matter in en- 

 velopes which are of such size or 

 shape as to cause serious difficulty 

 in handling the matter in the mails, 

 in some cases the envelopes are ex- 

 tremely large or very small, while in 

 other cases they are of triangular 

 shape, circular or other irregular 

 shape. It is frequently necessary to 

 cancel the postage stamps on such 

 matter of unusual size or shape by 

 hand, as the matter can not be run 

 through the canceling machines. In 

 many instances the matter does not fit 

 the separating cases and can not be 

 tied with the ordinary packages of 

 mail without being folded or cut by 

 the package string. This imposes ad- 

 ditional and unnecessary labor upon 

 the postal service, prevents the ex- 

 peditious treatment of the matter, 

 and often results in its reaching the 

 addressee in a mutilated condition. 



Furthermore, many envelopes are 

 made of such dark colored stationery 

 or bear on the address side so much 

 printed matter in addition to the ad- 

 dress that they contravene the pro- 

 visions of paragraph 3, section 470. 



WBMMMSESMBSBSM^BWWUBSBSBSBSMBSaSBSB 



DORMANT CANNA ROOTS 



RED GREEN FOLIAGE 



Per 100 Per 1000 



CHAS. HENDERSON $3.50 $30.00 



LOUISIANA 3.50 30.00 



FIREBIRD 7.00 65.00 



GOLD EDGE 



MADAM CKOZY $3.50 $30.00 



GL.4DIOFLORA 3.50 30.00 



VENUS 4.00 35.00 



WHITE 



MT. BLANC IMP $5.00 $45.00 



YELLOW 



YELLOW KING HUMBERT (Queen Helen) $7.50 $70.00 



KATE F. DEEMER 4.00 35.00 



RICHARD WALLACE 3.50 30.00 



FLORENCE VAUGHAN 3.50 30.00 



BRONZE LEAF RED FLOWER 



KING HUMBERT $4.00 $35.00 



WINTZER'S COLOSSAL, 3.50 30.00 



COXOWINGO 3.50 80.00 



&rtliur <LBoi)l>mgtcm €o. jnc. 



128 Chambers Street Seedsmen NEW YORK CITY 



Postal Laws and Regulations, which 

 provides that: 



"Space should be left on the address 

 side of all mail matter sufficient for 

 a legible address and for all directions 

 permissable thereon; for postage 

 stamps, for postmarking, rating and 

 any words necessary for forwarding or 

 return." 



It is preferable that all envelopes be 

 made of white paper. When paper of 

 any other color is used, it should be 

 of very light tints of pink, yellow or 

 blue. 



In every case not less than 3% 

 inches of clear space should be left 

 at the right end of the envelope on 

 the address side in order that there 

 may be ample space for postage 

 stamps, postmarking, address, direc- 

 tions for forwarding or return, etc. 



Postmasters are requested to take 

 the matter up with their patrons who 

 use envelopes of the kind referred to 

 and advise them of the many objec- 

 tions thereto and the impairment of 

 the efficiency of the postal resulting 

 from their use. The desirability and 

 advantage of mailers using envelopes 

 of uniform size which may be pointed 

 out, and the importance of co-opera- 

 tion in this respect should be em- 

 phasized. To this end it should be 

 suggested that the use of envelopes 

 which do not exceed approximately 4 

 inches by 9 inches in size and on 

 which ample clear space is left on the 

 right portion of the address side for 

 the address, postage stamps, etc., will 

 serve to accomplish the desired object 

 and result to the advantage of both 

 the mailers and the postal service. 



The foregoing applies with equal 

 force to the use of advertising cards, 

 folders and similar matter of unusual 

 size or irregular shape as set forth in 

 the instructions of this office in Article 

 14, page 4, of the February, 1918, Pos- 

 tal Guide, entitled "Use of Large Ad- 

 vertising Cards Objectionable." 

 A. M. DOCKERY, 

 Third Ass't P. M. Gen. 



EUROPEAN SEED INFORMATION. 



The seed survey conducted in Great 

 Britain has revealed the fact that with 

 but few exceptions the quantity of 

 each of the kinds of agricultural and 

 garden seeds available this season is 

 greater than that available last season. 

 Even in the case of red clover seed, 

 Great Britain's supply seems to be in 

 excess of its own planting require- 

 ments, and some of the French and 

 Italian seed that had been imported to 

 Great Britain is being exported. 



Letters and cablegrams from the 

 representatives of the United States 

 Department of Agriculture, who have 

 been in Europe for the past two 

 months, do not indicate that there 

 will be an early active demand in 

 England for any of the seeds com- 

 monly exported by the United States, 

 except meadow fescue seed. It is pos- 

 sible that Russia and a few of the 

 other countries might need a consider- 

 able quantity of our seeds, but by the 

 time transportation, monetary, and 

 other difficulties clear up it is thought 

 that European surpluses of various 

 kinds of seeds gradually will filter into 

 Russia and elsewhere, thereby leaving 



