March 



1919 



HORTICULTURE 



273 



propriations of the previous year 

 being read by the President and meet- 

 ing the views of the Board on motion 

 of Mr. Gude the appropriations for 

 1919 were made the same. In the 

 same connection, the matter of pre- 

 paring the Society's new journal for 

 publication came up for discussion, ;is 

 well as the care of the Secretary's 

 office, while he was traveling in the 

 interests of the Society, and, on mo- 

 tion, of Mr. Asmus, the sum of $50 per 

 month was appropriated for services 

 of an assistant. 



Secretary Young asked for the 

 views of the Board as to the desir- 

 ability of printing a membership list, 

 in view of the fact that it had been 

 customary to do so, and incorporate it 

 in the volume of Proceedings now 

 abandoned, to print it separately 

 would entail quite an expense. After 

 discussion, the Board expressed the 

 opinion that the printed list of mem- 

 bers could be dispensed with. 



The Board, feeling that the Treas- 

 urer's salary was inadequate for tho 

 work he was now called upon to per- 

 form, on motion of Mr. Breitmeyer 

 voted to increase from $200 to $300 

 per year. 



The President announced the follow- 

 ing as the Committee on Affiliations: 

 Joseph H. Hill, C. E. Critchell, and C. 

 C. Pollworth. 



Mr. W. F. Gude moved in view of 

 the great expense the Society was now 

 under in the prosecution of its work, 

 that the Board recommend an amend- 

 ment to the Constitution raising the 

 dues to five dollars per year, and life 

 memberships to fifty dollars, first 

 year's dues of annual members to 

 cover initiation as at present. The 

 motion was duly seconded and carried. 



The subject of the abandonment of 

 the Convention Garden again coining 

 up, the Board expressed itself that the 

 recommendation covering that action 

 should carry with it a recommendation 

 that selection of a convention city be 

 only made one year in advance as 

 formerly. 



The Treasurer reported a mortgage 

 loan of $6,500 in favor of the Society 

 maturing shortly, and requested in- 

 structions in the matter. On motion, 

 the loan was ordered to be investi- 

 gated, and if found to be gilt-edged 

 left unrecalled, but if recalled reinvest- 

 ment was left to the Treasurer and 

 President. 



Final Resolutions 

 After the discussion of a few other 

 matters of general and passing in- 

 terest not requiring action, the Com- 

 mittee on Pinal Resolutions presented 

 the following resolution which was 

 adopted by a rising vote: 



Resolved: That this Board by 

 unanimous vote tender its thanks for 

 and appreciation of the generous hos- 

 pitality extended by the Detroit Flor- 

 ists' Club and Mr. Philip Breitmeyer 

 of Detroit during our sessions; also to 

 the management of the Hotel Statler, 

 and the daily press of Detroit. 



Philip F. Kesni.hr, Henry Penn, 

 Charles Graham. Committee. 



The Board then, on motion, ad- 

 journed, to meet in Detroit next 

 August. 



John Young, Secy. 



NATIONAL PUBLICITY CAMPAIGN. 

 The spring schedule for our cam- 

 paign advertising in magazines has 

 been settled, and contracts placed as 

 follows: 



Literary Digest, one page, March 22; 

 Outlook, 200 lines, March 29; Red 

 Book, 200 lines, April; Collier's, one- 

 half page, April 12; Hearst's, 200 lines, 

 April; Literary Digest, one page, April 

 19; Cosmopolitan, 200 lines, May; Sun- 

 set, 200 lines, May; Everybody's, 200 

 lines, May; Quality Group — Atlantic 

 Monthly, Century, Harper's, Review of 

 Reviews, Scribner's, World's Work, 

 Munsey's, full page colors, May; Col- 

 lier's, one-half page, May 3; Literary 

 Digest, two columns, May 17; Metro- 

 politan, full page colors, June; Ameri- 

 can Magazine, 200 lines, June. 



The copy arranged for these adver- 

 tisements is most attractive, and some 

 of it along lines not previously ex- 

 ploited. Certain of the advertisements 

 will be adapted to local newspaper ad- 

 vertising, and the Promotion Bureau 

 now has in preparation a series of 

 new electrotypes for use simultane- 

 ously with the issue of the magazine 

 advertisements, all intended to link up 

 with the national publicity. Readers 

 of the magazines in every locality will 

 easily recognize the connection, which 

 is to the advantage of all florists using 

 the electrotypes. 



Three of these advertisements will 

 also be featured in a new series of 

 slides for use in the "movies." The 

 series will also include suitable slides 

 for Easter and Memorial Day. They 

 will be of the same high quality as to 

 color and design as the set previous- 

 ly issued, and which is still in good 

 demand, so much so that our bureau 

 has just placed an order for an addi- 

 tional supply. 



Both slides and electrotypes will be 

 fully described in a broadside which Is 

 to be sent out in a few days, but to be 

 sure that a copy will be received, 

 florists are asked to make special re- 

 quest of the secretary for a copy. 



Flat copies of the colored advertis- 

 ing pages, without printing on the 

 back, and suitable for framing and dis- 

 play, will also be mailed on request. 



Florists must remember that this 



year the campaign fund is set at $100,- 

 000, over one-third of which is al- 

 ready subscribed. We are, however, 

 approaching the end of the first quar- 

 ter of the year, and should therefore 

 be much farther advanced. The pol- 

 icy of making contributions need no 

 longer be questioned. Results have 

 proved that the campaign has been a 

 wise move, and the object of the com- 

 mittees now is to extend it, so as to 

 increase the benefit within reach. The 

 producers of citrus fruits inaugurated 

 their publicity campaign with a levy 

 of one cent per box on all shipments, 

 for publicity. They now gladly pay 

 ten cents per box, so great has been 

 the resulting benefit to their industry. 

 This will be, without a shadow of a 

 doubt, our own experience — it might 

 be said that it is already. 



What the committees really want, is 

 early support. More can be done with 

 a fund in the substance than in the 

 shadow. If the whole fund were avail- 

 able now a better disposition could be 

 made of it, and advantage taken of 

 possibilities which cannot be expected 

 to recur. 



Florists everywhere, growers, whole- 

 salers and retailers, who have not al- 

 ready subscribed, and there are many 

 of them, are urged to help the commit- 

 tees to complete the fund at the 

 earliest possible date, so that best re- 

 sults may be secured. 



If you, Mr. Reader, have not yet sub- 

 scribed, now is the time when your 

 subscription will insure its fullest 

 value. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years unless otherwise stated: 



For Four Years— E. G. Reimers & Co., 

 Louisville, Ky., $10; Florists' Telegraph 

 Delivery Association, Detroit, Mich., $1,500; 

 Emil Buettner, Park Ridge, 111., $50. 



One Year— F. Walker Company, Louis- 

 ville, Ky., $10; Alex. Henderson, Chicago, 

 111.. $25; Thomas L. Metcalf, Jr.. Madison- 

 ville. Ky., $5; Tong & Weeks Floral Co., 

 Ashtabula, O., $15; W. Pinchbeck, Ridge- 

 fleld, Conn., $10. 



Additional Sub. for One Year— Peter 

 Pearson, Chicago, 111.. $20; Stuppy Floral 

 Co., St. Joseph, Mo., $100. 



Total. $1,745.00. Previously reported, 

 {32,360.50. Grand total, $34,105.50. 



John Young, Secy. 



1170 Broadway, New York City. 



March 15. 



A LITTLE KNOWN H£DGE PLANT. 

 Those who are on the look-out for 

 an uncommon hedge might do worse 

 than try Osmanthus ilicifolius. It is a 

 variety of the species O. Aquifolium, 

 and is curiously like Holly. This 

 evergreen shrub stands clipping and 

 transplanting well. It is perfectly 

 hardy and. what is more important, a 

 very suitable subject for a draughty 

 corner, — The Garden. 



