March 29, L919 



HORTICULTURE 



305 



CHICAGO 



Send Your Orders to 



WILLIAM J. 



SMYTH 



Member Florist*' Telegraph 

 Delivery Association 



Michigan Ave. at 31st Street 



Prompt Auto Deliver* 

 Service 



THOS. F. GALVIN 



I NO. 



UClif VfiDlf 561 Flfth Av «- 



HI. ft lUnlV Vanderbllt Hotal 



unQTnN 1 Park 8tr * et 



DUO I UH 799 Boylston Street 



liOnrnt ti ttiinrs hi ill Eutiri rtliti 



KNOBLE BROTHERS 



Member Florists' Telegraph Delivery 



We are well equipped to handle 

 your orders. 



1836 W. 26th Street CLEVELAND, O. 



THE SMITH & FETTERS C J. 



735 Euclid Avenue 



CLEVELAND, OHIO 



Flnrer* of Every Kind ia Setura 



CLEVELAND 



A. GRAHAM & SON 



8823 Euclid Ava. 

 Will take rood care af your orders 



Mtm*tri 0j F. T. D. Aticcimtion. 



Retail Deliveries 



•antral Hndson lint pelati, 

 Teleg-raphlo Order, 



WOOD BROS. 



nSHKlLL, N. T. 



S. A. ANDERSON 



440 Main St., Buffalo, N. Y. 



iNDHSON service means (Nib, sturdy 

 Mask ead prompt deliveries la BCrTALO, 

 LOCKPOBT. NIAGARA FALLS Bad 

 WIBMRN NEW YORK. 



Member Florists' Telecrapk Delivery 



HIGH 6RADE PLANTS 



For Ritail Stores a Specialty 



ASK FOR LIST 



THOMAS ROLAND, Nahant, Man. 



WORCESTER, MASS. 



■ Randall's Flower Shop 



■AMI L aVANDALL. Proprietor. 



Kiabir rUrtata' Telea-raath Bellvovy 



THE PROBLEM OF FAIRNESS AND 

 JUSTICE. 



There are at the present time many 

 o£ our progressive florists who have 

 felt the henefit of the use of the 

 slog;in "Say it with Flowers" and 

 who can see the cumulative value by 

 its continued usage where every one 

 feels the advantage by the continuity 

 of its use. 



Now there has come to me innumer- 

 able letters pertaining to the effect 

 of its use by various members who 

 innocently have been using the slogan 

 in this manner "Say it with Brown's 

 Flowers" (or any other name could be 

 used for illustration) but it would bo 

 better for all concerned and the good 

 of the slogan would be kept by just 

 utilizing the words "Say it with 

 Flowers" in our regular set form, 

 leaving out the firm name in this con- 

 nection. This will eventually keep its 

 prestige up to one hundred per cent 

 advertising value, whereas using it 

 in connection with a firm name it 

 loses its implied action and eventually 

 would be dropped. Now let us in fair- 

 ness and justice to the craft generally, 

 for the future stick to the slogan as it 

 is. But if needs be in reading texts of 

 your advertisements mention the firm 

 name as often as necessary. But for 

 national results please let us not make 

 any changes. 



This is purely a request and those 

 that can do so will merit their own 

 reward. 



This is written in a spirit of fair- 

 ness to all and not intended as a 

 criticism to those who have used it 

 otherwise. 



The trade publications are giving 

 this publicity to the article with the 

 hope that all may join in the good 

 that it can create by proper usage. 



Use the slogan "Say it with Flow- 

 ers" without reconstruction and all 

 will feel its benefit. Henry Penn, 



Chairman National Publicity Com. 



Quality and Reliability 

 WARBURTON 



FALL RIVER, MASS. 

 Deilverlea af Fl 

 la FALL 

 territory. 



EAST ORANGE, N. J. 

 SMITH, The Florist 



We deliver by automobile In But, Wast 

 and Sontb Orantre, alio Qlen Bldge, Meat- 

 clair. Bloomfleld. Newark and New Tork. 



ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Mtmbir Flerittt Tlltgraph Dtlivtry AutciatUn 

 HO TICK INITIA LS. W, kavi out stcn only 



THE J. M. GASSER COMPANY, 



VLpJLfJL V 



Euclid A« 



The Far- Famed Flowers of 



TORONTO 



Delivered an mail ar telegraph order for 

 ear eeeaalea, la any part af the D.mlalea 



JOHN H. DUNLOP 



»-l» West Adelaide St. - TOaoNTO, ONT 



HESS & SWOBODA 



FLORISTS 



Telephone* 1B01 and L ll*t 



1418 Farnum St. 

 OMAHA, NEB. 



Efficient Delivery 

 Service 



ALL BOSTON SUBURBS 



JOHN McKENZIE 



iat7 Mw. Ave., 



OAMBBIDOB, MASS. 



PHILADELPHIA 



CHAS. H. GRAKELO W E™ 



Everything in Floutri 

 Broad Street at Cumberland 



Tlw Park Floral Co. 



B. E. GILLIS, President. 



E. P. N El MAN, Secretary. 



Mem bar Florists' ToWcraea Dellverr 



DENVER. COLORADO 



