April 5, 1919 



HOllTliT LTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



With the close of March our cam- 

 paign fund stands at a little over one- 

 third of the required sum of $100,000 

 subscribed. The progress made is not 

 as satisfactory as might be expected, 

 in view of the very excellent results 

 following the campaign of last year, 

 and the early efforts of this year. It 

 is very evident that large numbers of 

 florists are still hesitating to send in 

 their subscriptions. On the other hand, 

 It is pleasing indeed to record sub- 

 scriptions from whole-hearted busi- 

 ness men, in addition to amounts pre- 

 viously subscribed. These men have 

 satisfied themselves that our campaign 

 is no longer experimental in character, 

 and is productive of immense benefit. 



Various organizations in other lines 

 of trade have for some years been con- 

 ducting campaigns similar to ours, and 

 from the fact that the efforts of many 

 have been doubled several times we 

 can safely judge that their campaigns 

 have been successful. These cam- 

 paigns have been conducted on lines 

 which, in the main, are similar to our 

 own. While some have employed a 

 taxation plan based on goods shipped, 

 the voluntary contribution plan has 

 been adopted where possible. Nearly 

 all use a slogan in connection with 

 their publicity, but it is freely ad- 

 mitted that our own slogan, "Say it 

 With Flowers" is the best ever coined. 

 It is not mandatory, but simply sug- 

 gestive — and there is subtle power in 

 the suggestion. 



All florists may use our slogan. The 

 more it is used, the greater the benefit 

 to the trade. But do not change it in 

 any way — it ceases to be effective 

 when changed or adapted to a per- 

 sonal reference. It is even better to 

 use the exact type form adopted for 

 the magazine advertisements. Our 

 Promotion Bureau, in order to meet 

 this need, has available electrotypes 

 of the slogan line in various sizes for 

 requirements under any and all con- 

 ditions. Every florist who uses his lo- 

 cal newspapers for his direct publicity 

 should possess himself of one or more 

 of these electrotypes. Folder describ- 

 ing them, and other newspaper plates, 

 are available on application to the sec- 

 retary. All electrotypes may be used 



continuously according to their sea- 

 son. Our "Mother's Day" electro of 

 last year is just as effective this year; 

 all that need be changed is the "12th," 

 and any newspaper will do this. The 

 date this year is May 11th. All elec- 

 trotypes of this advertisement sent out 

 in future will have provision for this 

 change. 



One of our largest subscribers — a 

 man who sizes up a situation very 

 readily — has suggested that there may 

 be many florists who would like to sub- 

 scribe $50 or $100 or more annually, 

 but would prefer to make monthly pay- 

 ments on their subscriptions. Our fi- 

 nance committee is quite ready to ac- 

 cept contributions in this form, and 

 will record and publish the full amount 

 of such subscriptions only. 



Our committees would impress upon 

 everyone who has not yet subscribed, 

 the importance of taking action quick- 

 ly. The committees lose no time what- 

 ever. As fast as available amounts 

 are collected our advertising agency 

 is instructed to put into circulation 

 the publicity matter prepared. There 

 is no waiting. This is the reason 

 urged for a prompt response to our ap- 

 peals. Now is the season for effort, 

 and the committees are not justified 

 in taking personal risks in the placing 

 of any orders for which they have not 

 sufficient funds to cover. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years unless otherwise 

 stated : 



Frey & Frey, Lincoln, Neb. (additional 

 subscription), $50; Steinbauser Florist & 

 Nursery Co., Pittsburg, Ivans., $10; 

 Koeth's Flowers, Roxborough, Pbila., Pa., 

 $10; John Feiden, Jr., Great Falls. Mont., 

 $5; Julius Chevalley, Blue Point, N. Y., 5; 

 Oscar S. Magnuson, Kane, Pa. (1 year), 

 .$■">; S. F. Stephens & Son, Columbus, O., 

 $25; Walter A. Hammond, Lancaster, Pa., 

 $5; Edward Smoklewitz. Hamtramck, Mich., 

 $5; Marret & Miller, Louisville, Ky., $10; 

 William Sim. Cllftondale, Mass., $25. 



Total, $155.00. Previously reported, 

 $84,290.50. Total, $34,445.50. 



folium, ovalifolium being the mother 

 parent. It is similar in general habit 

 to the California Privet, being perhaps 

 somewhat more robust. The foliage 

 is glossy dark green, turning at matur- 

 ity, when subjected to extreme cold 

 weather, to a rich bronzy green. It is 

 also more inclined to bush freely from 

 the base as compared with California 

 Privet. Its great claim for the pub- 

 lic's consideration is its hardiness, par- 

 taking in this respect of the pollen 

 parent, Ibota, having proved to be per- 

 fectly hardy wherever the Ibota Privet 

 is hardy, which gives this new hybrid 

 a very extended range of usefulness. 

 The extreme test as to hardiness was 

 proved in the winter of 1917-18, when 

 Ibolium Privet lived without the 

 slightest injury, side by side with the 

 California Privet, which was not only 

 killed to the ground but in many 

 cases perished outright. The name 

 Ibolium" is coined from the Ibo from 

 Ibota, and Hum from ovalifolium. 



Any person objecting to this regis- 

 tration, or to the use of the proposed 

 name, is requested to communicate 

 with the secretary at once. Failing to 

 receive objection to the registration, 

 the same will be made three weeks 

 from this date. 



John Young, Secy. 



1170 Broadway, New York 



April 2, 1919 



Department of Plant Registration. 



Public notice is hereby given that 

 The Elm City Nursery Co., Woodmont 

 Nurseries, Inc., of New Haven, Conn., 

 submit for registration the new plant 

 mentioned below: 



Ibolium Privet is one of some thou- 

 sand seedlings produced by crossing 

 Ligustrum Ibota with Ligustrum ovali- 



NEWS NOTES. 



Cincinnati, O. — J. A. Peterson & 

 house Co. has increased its capital 

 stock to $50,000 



Marshal Itown, la. — The Ford Green- 

 houses have been acquired by the Lin- 

 coln Gardens Co. 



Newcastle, N. H— Elmer E. Eaton 

 is now running the greenhouses for- 

 merly operated by Chas. W. Eaton 



Olney, III. — Julius Bartz has pur- 

 chased the store and greenhouses of 

 Mrs. Gus Schlegel, 211 Whittle avenue. 



Bradgehampton, L. I., N. Y. — The 

 Saxon farm of 38 acres in West Baby- 

 lon, was last week sold to C. J. Van 

 Bourgendien, representing the firm of 

 K. Van Bourgendien & Sons, of Hille- 

 gom, Holland, and it is reported they 

 will plant the entire acreage in bulbs 

 this spring in anticipation of next 

 fall's trade. 



