April 12, 1919 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE 1919 CONVENTION. 



The 1919 Convention will open in 

 Arcadia Hall, Detroit, Mich., on August 

 19, next, continuing through the two 

 days following. Indications point to a 

 record-breaking gathering. From in- 

 quiries already received the Trad< Ex- 

 hibition to be held in connection with 

 the convention will surpass all pre- 

 vious exhibits of this nature. Floor 

 plans will be sent out next month, but 

 prospective exhibitors should not wait 

 for the plans before making reserva- 

 tions. There will be no preferred lo- 

 cations in Arcadia Hall, as the exhibi- 

 tion will be staged and the business 

 sessions held on the same floor. The 

 space rental has not been increased, 

 and is the same as charged at previous 

 exhibitions — 40c. per square foot. 

 Among the early applicants for large 

 blocks of space are: A. L. Randall Co., 

 Chicago; Jos. G. Neidinger Co., Phila- 

 delphia; Ove Gnatt Co., La Porte, Ind.; 

 Alex. Henderson & Co., Chicago; John 

 A. Evans Co., Richmond, Ind.; Poehl- 

 mann Bros. Co., Chicago; S. S. Pen- 

 nock Co., Philadelphia, and Schloss 

 Bros.' Ribbons, Inc., New York. 



To facilitate arrangements, orders 

 for space should be sent in now. This 

 will be a phenomenal convention, with 

 many new features to attract trade 

 visitors from all sections of the coun- 

 try, and it will pay exhibitors to take 

 liberal space. 



Life Memberships. 



A proposed amendment to the Con- 

 stitution and By-laws is to be present- 

 ed to the Detroit Convention next 

 August, increasing the life member- 

 ship fee to $50. Members in good 

 standing contemplating life member- 

 ship would do well to take notice of 

 this, and send in their checks for $25, 

 the amount of the fee as at present, 

 thus avoiding the possibility of having 

 to pay the higher rate later on. 



The March number of "The Journal 

 of the Society of American Florists 

 and Ornamental Horticulturists" was 

 despatched under second class mailing 

 privileges accorded by the Post Office 

 Department. Any member who did 

 not receive his copy should communi- 

 cate at once with the Secretary. This 

 number contained a full account of the 

 mid-winter meeting of the Executive 



Hoard, with reports in full, up-to-date 

 news of the National Publicity Cam- 

 paign, list of new members, and other 

 matter of interest to members. 



NATIONAL PUBLICITY CAMPAIGN. 



In the June issue of the Metropoli- 

 tan Magazine, with a subscription cir- 

 culation of nearly half a million, and 

 a readers' circulation of perhaps two 

 million more, will appear an insert 

 page, 11 x 14 inches, in colors, featur- 

 ing our glass sign, "Say It With 

 Flowers," and its use in a florist's win- 

 dow. Two small panels at the foot of 

 the page carry the following legend?: 



"If you would have friends — be one." 

 "REMEMBER: 



"The anniversaries, the birthdays, 

 the events that call for congratula- 

 tions of your friends with a token of 

 flowers. What hurts quite as much as 

 the knowledge that 'some one' who 

 should remember, 'forgot all about it' 

 this year? Life is made sweeter by 

 those friends who never forget. You 

 will have such friends if you are one. 

 "REMEMBER: 



"For flowers that will exactly ex- 

 press as living, breathing messages, 

 the words your heart would dictate, 

 go to the florist displaying the sign, 

 'Say It With Flowers.' His affiliation 

 as a member of the Society of Ameri- 

 can Florists gives him advantages that 

 better fits him to serve you. 



"Your local florist, within a few 

 hours, can deliver fresh flowers in any 

 city or town in the United States and 

 Canada through the Florists' Tele- 

 graph Delivery Service." 



This advertisement is intended as a 

 direct recognition of the support to 

 the campaign given by the many flor- 

 ists who, through watchful interest, 

 have realized the immense amount of 

 good resulting from the efforts of your 

 Publicity Committees so far put forth, 

 and have backed these efforts with 

 liberal subscriptions. 



It will pay any florist who has not 

 already provided himself with one or 

 other of our signs to supply himself 

 without delay. The glass sign may be 

 had from the Secretary for the small 

 amount of two dollars, four decalco- 

 manie signs for a dollar. A careful 

 reading of the lower legend quoted 

 above should evolve the reason for 

 this suggestion. 



Become a "real American florist," 

 Mr. Nonsubscriber. You surely have 

 the interests of the trade at heart, or 

 you would not be, in fact, could not 

 be a florist. Join this movement for 

 the good of the business which is pro- 

 viding your living. Send in your con- 

 tribution to the Campaign Fund — 

 monthly payments if you prefer — and 

 join the grand organization which is 

 upholding and protecting our industry. 



Our Promotion Bureau is mailing to 

 the 14,000 florists on our mailing lists 

 a "broadside" detailing the work of 

 our Campaign, describing the various 

 aids for linking up with the National 

 publicity and designed to increase in- 

 terest in our work. With it will be 

 sent a specimen of the magazine page 

 referred to in this article, subscrip- 

 tion blanks and other matter. Any 

 florist not receiving a copy of this 

 broadside can have one on applica- 

 tion to this office. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced annually 

 for four years unless otherwise stated. 



Kretschmar Bros., West Nyack, N. Y., 

 $2 : Frederic Carey, Keimett Square, Pa., 

 $10: Mabel C. Lamborn, Phila., Pa.. $5; 

 B. Hammond Tracy, Inc.. Wennam, Mass., 

 $25: Eeimer D. Smith, Adrian, Mich., $25. 



For One Year— W. B. Girvin, I.eola. Pa., 

 $10; Charles Bond, Naperville, 111., $30; 

 Wellworth Farm, Greenhouses, Downers 

 Grove, 111., $50. 



Total, $157.00. Previously reported, 

 $34,445.50. Grand total, $34,602.50. 



John Young, Secy. 

 1170 Broadway, New York. 



April 5th, 1919. 



BOWLING TOURNAMENT AT DE- 

 TROIT. 



Anticipating a renewal of interest in 

 bowling as a feature of the entertain- 

 ment convention week this year, the 

 local committee on bowling is making 

 tentative arrangements for the event 

 and requests the organized teams 

 throughout the country to make their 

 entries for the participation in the 

 games as soon as possible. The pro- 

 gram thus far arranged is as follows: 



Grand contest open to all organized 

 teams competing for the Grand 

 Trophy. Two other prizes will also 

 be given in this contest and a prize 

 to the player on either team scoring 

 the highest average. The individual 

 games will be open to all except those 

 players in the three games of the 

 Grand Contest and at least ten and 



