348 



HORTICULTURE 



April 12, 1919 



21--HOUSES-21 



FILLED with RAMBLER ROSES, HYDRANGEAS, DAISIES, 

 HEATHS, BOUGAINVILLEAS, BORONIAS, FERNS, CROTONS, 

 ACACIAS, etc., just right for your EASTER trade. 



SEND FOR PRICE LIST 



THOMAS ROLAND - N AH ANT, MASS. 



A PROGRESSIVE STEP BY A 

 PROGRESSIVE CONCERN. 

 The enterprising wholesalers who 

 have been for a quarter century lead- 

 ers in every forward movement in the 

 trade — The Samuel L. Pennock Com- 

 pany have just inaugurated a new 



idea. As is well known this company 

 was the first to institute system 

 among its employees giving every one 

 according to his energy and ability. 

 This company was also the leader in 

 the movement for shorter hours in the 

 wholesale trade of Philadelphia and 

 through strenuous efforts and stead- 

 fastness to principle accomplished a 

 great reform — a reform to which all 

 their competitors now cling — although 

 not all have as yet got themselves out 

 of the old slough of long hours, and 

 up to the sunlit pinnacle of greater 

 efficiency in shorter time. The latest 

 adventure of the Pennock organization 

 is in the nature of a safeguard for 

 those dependent on the men and 

 women employed by the company. 

 This takes the form of a life insurance 

 policy which is extended free of cost 

 to all accredited employees. This ap- 

 plies not only to the headquarters 

 store in Philadelphia but to their 

 other stores in New York City, Balti- 

 more, Md., and Washington, D. C. The 

 costs of this remarkable and gener- 

 ous pr^lction to the employees in all 

 fourJRores, in the four cities men- 

 tioJPa. will be borne entirely by the 



Pennock Company, and will not cost 

 the employee one cent in any way 

 whatever, either directly or indi- 

 rectly. It has often been said that 

 the American people worship the 

 dollar and the dollar only, but here 

 is a conspicuous instance which shows 

 that there are exceptions. We com- 

 mend the example to other concerns 

 and are assured that the idea will 

 strike a responsive chord all over the 

 country. 



A GOOD SYSTEM. 



The rapid increase in the exchange 

 of retail orders between florists has 

 necessitated the development of sys- 

 tems for handling this department of 

 the business. It is necessary that a 

 record be kept of each order, in and 

 out, and of the payment made there- 

 for. In order to standardize the sys- 

 tem, the office of the secretary of the 

 F. T. D.. 153 Bates street, Detroit, has 

 prepared a loose-leaf record book, 

 printed and ruled for the information 

 necessary to preserve. 



One side of the leaf is for outgoing 

 orders. The first column shows the 

 date; then comes the name of the 

 party giving the order, address and 

 whether cash or charge. Then comes 

 a column for the name of the florist 

 to whom the order is sent, with a brief 

 description of the articles ordered and 

 columns for entering the date paid 



and the gross and net amount, with a 

 final column for "remarks." 



The other side of the leaf is for a 

 record of incoming orders. The first 

 column shows date received, from 

 whom, whether by wire, phone or 

 mail, nature of order, time to be sent, 

 card, name and address to which 

 flowers are to be sent and columns 

 for gross and net amount, date of bill- 

 ing and date of payment. 



The use of this record book will put 

 the telegraph delivery department o 

 any flower store on a business basis. 

 It not only will show the amount of 

 business done, but it will show at a 

 glance whether or not the bills have 

 been paid when due. It will show the 

 florist who uses it the bills he has 

 failed to pay as well as those who 

 have failed to pay him. It also will 

 have the decided advantage that all 

 those engaged in developing this fea- 

 ture of the business will keep records 

 in the same form. 



NEW CORPORATIONS. 



Anderson, S. C. — Anderson Floral 

 Co. Incorporators H. G. Love, R. E. 

 Grabel and J. K. Postma. 



Spring Lake, N. J. — Spring Lake 

 Dahlia Farm, capital stock $50,000. 

 Incorporators F. R. Austin, C. H. Law- 

 rence and Fred D. Schouk. 



Hiiiiiimnmiiiiiiiniimii 



■ ■ : . 1 1 1 ! J ! 1 1 1 1 1 1 HIM'- 



INSTRUCTIONS GARDENING j 



Practical instruction is offered In s 

 vegetable, flower and fruit gardening", = 

 = greenhouse and nursery practice, to- | 

 e vr < • t h o r with lectures, laboratory, field = 

 = ami shop work in garden botany, zoo- f 

 = logy, pathology, landscape design, soils, | 

 = plant chemistry and related subjects. = 

 e The curriculum is planned for the 1 

 | education of any persons who would = 

 = become trained gardeners or fitted to | 

 | be superintendents of estates or parks, § 

 =. Students may be admitted at any time. | 

 = Circulars and other information will = 

 = be mailed on application. = 



( The New Yerk Botanical Garden \ 



| Bronx Park NEW YORK CITY 1 



jiiiMtiiiiitiiiiiiiriiiniiiiiiitiiiitiiiiiiiiiiiiiiiiiuiitiiiiiiiiiiitiiiiiiniiHiiiiiiiiiiiriiiri? 



Chrysanthemum 

 Cuttings 



Major Bonpjiifon, rims. Razer, Oconto, 

 Pacific Supreme and Chrysolora, ready 

 April 1st, 9&o0 per hundred. 



Also, Ejftra Strong Cuttings of Car- 

 nation Mutt-hit's-, $'30.00 per thousand. 



I D. HOWARD 



MILFORD. MASS. 



ORCHIDS 



CHANCE of a lifetime to buy 

 Cattleya of every variety at a big 

 sacrifice. 

 These plants must be sold at once. 



MILTONIA CONSERVATORY 



180 Wheeler Ave., Providence, R. I. 



List prices on request. Tel. Broad S463 



