April lit. 19W 



II KT I c r LT v 1; E 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



Our Promotion Bureau now has 

 available a new series of electrotypes 

 featuring the large advertisements 

 running in sixteen national magazines, 

 covering April and May. Florists who 

 have not received a copy of the "broad- 

 side" describing these new aids, should 

 make application for one at once. In 

 the same publication is described the 

 new series of lantern slides for use in 

 moving picture theatres. The first 

 series is still in supply and is well 

 augmented by the new set. Combined, 

 the two series cover several important 

 phases of the florists' business. "Moth- 

 er's Day," and "Memorial Day" are in- 

 cluded in the combination, and the 

 slides feature the sentiment of these 

 days perfectly. 



Our Bureau has many times been 

 congratulated upon the quality of 

 these slides, and their distribution has 

 been large. The name and address of 

 a purchaser appears on each slide, and 

 the price is $2.00 per set, or $4.00 for 

 the combination of eight slides. 



Preparations for Easter should not 

 be an excuse for lack of interest in 

 the campaign. It is not to be supposed 

 for one moment that there is a florist 

 in this big country who is not familiar 

 with the work of the campaign, or the 

 beneficial results accruing from it. Yet 

 there are thousands who have not yet 

 subscribed a penny to the Compaign 

 Fund which is providing so much. 



Our committees are trying to raise 

 this year $100,000, which is not more 

 than $5.00 per capita of those engaged 

 In our industry as proprietors of es- 

 tablishments — split into monthly pay- 

 ments this would be less than 50c. per 

 month, the price of three good cigars, 

 say. 



Just read this letter, received by the 

 Secretary, from a southwestern florist 

 and covering a remittance: "The writ- 

 er, now in his 70th year feels he hasn't 

 many more pleasant summers to spend 

 In the field of the florist game, but is 

 a well wisher to the calling. He is 

 living on the ground where the first 

 commercial greenhouse in the state 

 was built in 1845. "Say it with Flow- 

 ers" is certainly the greatest slogan 

 ever used. We are like small potatoes 

 in old Ireland — no big things. We 



read through the trade journals of the 

 great work you are doing. Let us. as 

 small potatoes, thank you." 



It is the support of the "small 

 potatoes" we want particularly. 

 Through this campaign such will have 

 a chance to grow into large tubers. 

 They are not asked to subscribe any- 

 thing beyond their means, and there 

 is no criticism. If a florist feels he 

 can only subscribe $5.00 or $6.00 a 

 year, why not send it. He not only 

 registers the fact that he is a "real" 

 American florist, eager to boost any 

 movement which promises good to his 

 profession, but he endorses the work of 

 those who are giving of their time and 

 ability to a common cause. We have 

 room for a very large number of small 

 potatoes — and we want them. 



John Young, Secy. 

 1170 Broadway, New York. 



CHRYSANTHEMUM SOCIETY OF 

 AMERICA. 



Review of the work of the examin 

 ing committee for the season of 1918. 



Exhibited by Elmer D. Smith & Co., 

 Adrian, Mich., at Cincinnati; Uvalda, 

 white pompon, 90; Leilah, pink pom- 

 pon, 86; Pomona, white anemone, 95; 

 Sun Glow, yellow inc., 86; Artisan, 

 white Jap., 82; Cheyenne, Bronza Jap., 

 83; White Gem, white pompon, 90; 

 Buena, bronze pompon, 89; Titanic, 

 white inc., 90; Silver Ball, white inc., 

 90; At Chicago, Uvalda, 90; Leilah, 

 91; Ouray, Maroon pompon, 91; Vasco, 

 yellow pompon, 91; Cometo, pink pom- 

 pon, 95; Pomona, 95; Sun Glow, 92; 

 No. 114-4-16, white inc., 83; Artisan. 

 91; Cheyenne, 92; White Gem, 96; 

 Buena, 92; Titanic, 89; Silver Ball, 85; 

 Victory, white inc., 87; Loyalty, yellow 

 inc., 88. 



E. G. Hill Co., Richmond, Tnd., Cele- 

 bration, yellow inc., 91; Delight, Pink 

 Jap. reflex, 92. 



Mt. Greenwood Cemetery Associa- 

 tion, Morgan Park, Chicago, 111.; No 4. 

 1916, yellow inc., 91; No. 1, 1916, rink 

 inc., 90; No. 28, 1916, bronze Jap., 88; 

 No. 20, 1916, white Jap, 92. 



Alex. Robertson, Montclair, N. J., 

 Mrs. Edwin H. Bennett, pink 'single, 

 85. 



Wm. Whitton, Greenwich, Ct., Green- 

 wich, magenta single, 85; Alex. Clark- 

 son, magenta single, 85; Alice, bronze 

 single, 89; No. 3, red single, 78. 



Rodman & Sons, Brooklyn, N. Y., No. 

 4, bronze Jap., 82. 



Harry Ekas, Baltimore, Md., blush 

 pink sport of Mrs. E. A. Siedewitz, 

 blush pink inc., 87.7 



Henry Schneckpepper, Glendale, L. 

 I., light pink sport of MrB. E. A. 

 Seidewitz, inc., 86. 



Davis Floral Co., Davenport, la., 

 Mary' Louise, bronze inc., 79. 



E. H. Mazey, Minneapolis, Minn., 

 Agnes Maxey, bronze pompon, 91. 



S. R. Cowey, Walpole, N. H., Radio, 

 pink anemone, 90; Monadnock, yellow 

 anemone, 90. 



Chas. H. Totty, Madison, N. J., Mil- 

 dred Presby, pink single, 95; Lily 

 Neville, white single, 94; Gloriana, 

 bronze single, 89; Mrs. Charles Cleary, 

 bronze red single, 89. 



Frank J. Coll, Haverford, Pa„ Mrs. 

 J. Leslie Davis, pink inc., 91. 



Robert L. Dunn, St. Catherines, Ont., 

 Robert E. Mills, yellow inc., at Chicago, 

 87; at New York, 86; at Boston, 89. 



The following varieties were regis- 

 tered during the year: Victory, seed- 

 ling white jap. inc., Elmer D. Smith 

 & Co.; Mary Louise, bronze sport of 

 Patty, Davis Floral Co.; January Gold, 

 golden yellow sport of Mistletoe, L. M. 

 Smith Quality Flower Co., Laurel, 

 Del.; Dr. Hitch, white and lavender 

 sport of January Gold, L. M. Smith 

 Quality Flower Co. 



Chas. W. Johnson, Secy. 



Rochester is to share in some of the 

 fruits of the exploration of E. H. Wil- 

 son. Mr. Wilson brought back with 

 him about three hundred new plants, 

 shrubs and trees, the seeds of which 

 will be distributed to several parks 

 throughout the country including 

 Rochester. .Mr. Wilson has brought 

 from Korea new varieties of peas and 

 crab apples, which will flourish in 

 Northern States and also has a collec- 

 tion of low ground covering ever- 

 greens as well as some new varieties 

 of birch, oak maple, fir pine, elm, 

 cedar and spruce. 



