May 17, 1919 



HORTICULTURE 



173 



SOCIETY OF AMERICAN FLORISTS 



AND ORNAMENTAL 



HORTICULTURISTS 



The Detroit Convention. few new S. A. F. members were ob- 



...... tained, including one life member. 



Betore starting on a trip in the in- 



April 28th found the Secretary in 



terests of the National Publicity Cam- Dayton , O. Practically all the Dayton 



paign, the Secretary visited Detroit florists are already enrolled as mem- 



for the purpose of laying out a floor bers of the S. A. F. and many have 



plan of Arcadia Auditorium to cover contributed to the Publicity Fund. 



. ., „ All in the trade were called upon and 



the requirements of the Convention 



expressions of their appreciation of the 

 and Trade Exhibition. In this work Society . s work were many ^ sincere 



he was rendered material assistance by Tne Secretary regretted missing the 



Vice-President E. A. Fetters, and Wm. veteran Warren G. Matthews, a life 



Dilger, of the Breitmeyer Landscape member of the Society for many years, 



„ .. „ but he had the pleasure of a cordial 



& Nursery Co. * 



reception by Mrs. Matthews. 

 Arcadia Auditorium is an ideal T ,. ,. ., . _.. 



Indianapolis was the next City on 

 building for purposes of the Conven- {he iUnerary wflere Apri , 29tn an(J 



tion, as it presents an opportunity for mh were gpent ^^ {he tuteIage of 



holding the meetings and the Trade ,. , , _, T 



b a Messrs. Irwin G. Bertermann, A. F. J. 



Exhibition on the same floor, without _ . „ _. . , 



Baur and his partner, Mr. Steinkamp. 

 interference of one with the other, yet __ _ .. . . . 



These gentlemen gave up business for 

 at all times connecting. It may be . , . 



the best part of two days in the inter- 

 necessary, however, to locate the cut ^ Qf the gociety and .^ work ^.^ 



flower exhibits, and the offices of affih- ^ u ^ ^ Secretary vtaitefl aU Q , 



ated organizations on the second, or . . 



the florists in Indianapolis and vicin- 

 balcony floor. .. 



Floor plans showing available spaces 



in the Trade Exhibition will be issued More Subscriptions. 



. this month, and the outlook at present Tne following subscriptions have 



is that every square foot will be re- bee n received and are in addition to 



served long in advance of the time of those previously announced, annually 



opening. for four years unless otherwise stated. 



National Publicity Campaign. H. F. Drury, Galesburg, 111. (Addl. 



Sub.) $10 



Leaving Detroit, the Secretary, on C c L (1 Je y n r k ) ins & Son ' Anaeosta ' D - „ 5 



April 24th and 25th was in Toledo in P. B. Cremer. Hanover, Pa 10 



. . . .. ~ • in„„,i Jos. R. Goldman, Middletown O 25 



the interest of the Campaign *una. Fr ank A . Schneider, Cincinnati O... 10 



The genial Thomas Magee, of the Scott- g- Alfred Murphy, Sayler Park, O. . 10 



Edwin E. Teuiperlv, Indianapolis, 



wood Greenhouses, gave generously ot ind 5 



his time in escorting the Secretary to gSdf J^o^gSSi.^ o":"\\: JS 



the establishments of various growers R. Witterstaetter, Cincinnati, 20 



, ., . Wm. Schumnn. Newport, Ky. (3yrs.i. 10 



in the vicinity, all of whom subscribed Tfromey's Flower Shop, Cincinnati, 



to the Fund. Calls were also made on Ju 7, U9H ; M ; r ; ( : in v nnai f; o;;;;;::;.;; £ 



all the retail florists of the city, and h. W. Sneppard, Cincinnati, 50 



, , .. , „„„„„!«„ John Sunderman, Cincinnati, 10 



many glass and other signs covering l. F. Murphy, Cincinnati, O. 25 



the slogan "Say it with Flowers" will Farrell l & Co., Cincinnati, O ......... 20 



„ „ , , Cinn. Cut Flower Exchange, Cincm- 



hereafter be on display. The Toledo nati, 25 



florists evinced considerable enthusi- ^J o^H. g HBl } Co., Bid»m«, m 



asm over the large Easter business ac- J. A. Peterson, Westwood, Cinein- 



... . .. ,.„,„„ nati, O. (Addl. Sulm.) 25 



comphshed, much credit for it being F j Drake & Co., Pittsfleld, Mass. 



given to the work of the Campaign. ^^^^^YiA:":""": S 



Several new members were secured for Donald MeLeod, Concord, N. H 10 



tv, a a c A Klokner, Wauwatosa, Wis 6 



the a. A. r . v Wiegand's Sons Co., Indianapolis. 



In Columbus, next day, the Secretary Ind. (Addl. Subn.) ........... \ SB 



, TI „,., j n i Peter Weiland. New Castle, Ind 10 



was in charge of H. Wilson and carl The i>,. Iin ,„. k plantation, Jupiter, 



O. Jagsch, who devoted much time in j^^YVungV'watervitetC'N.T.:: 



an effort to see that as much territory Johnson's Cn-enhouscs, Memphis, 



as possible was covered, and all in the Char "^ ti.j', 1 ,'. .\. Baysid.-,"iV.'i] '.'. '. '.'. '. "2 



trade in Columbus called upon. Sev- J Henry Bartram, Lansdowne, Pa. 



.. (Addl. Sulm.) -.' 



eral substantial subscriptions to the j no . p. Sabransky, Kenton, O •• 



Fund were recorded, and requisitions ^. (H 



for the various aids provided by the Previously reported 35,348 



Promotion Bureau booked. Quite a Tcltnl $36,010 



Joint Publicity Committees 



Pursuant to a call by President Am- 

 mann, a joint meeting of the Publicity 

 Finance Committee and the Publicity 

 Committee was held at the Hotel Sin- 

 ton, Cincinnati, O., on Thursday, May 

 1st, at which the following were pres- 

 ent: President, J. F.Ammann, ex-omcio, 

 member of both Committees, Publicity 

 Committee; Henry Penn, Boston, 

 chairman; Thos. H. Joy, Nashville, 

 Tenn; and Guy W. French, Morton 

 Grove, 111. Publicity Finance Commit- 

 tee: George Asmus, Chicago, chair- 

 man; Herman P. Knoble, Cleveland, 

 O. and Secretary John Young, New 

 York. There was also present, Director 

 Charles E. Critchell, Cincinnati, Di- 

 rector Joseph H. Hill, Richmond, Ind., 

 J. A. Peterson, Cincinnati, and Major 

 P. F. O'Keefe, Boston, Mass. 



The meeting then proceeded to dis- 

 cuss a suggestion emanating from Ma- 

 jor O'Keefe, that in order to intensify 

 the work of collection of funds, four 

 representatives of the Society be em- 

 powered to start out in different sec- 

 tions of the country to work on lines 

 such as followed by the Secretary on 

 his recent trips. This plan appealed 

 to the meeting for the reason that if 

 successfully carried out the 1919 Fund 

 would be completed, and any other 

 plan formulated could, if found ac- 

 ceptable, be put in operation for an- 

 other campaign. Mr. Asmus was par- 

 ticularly earnest in his support of this 

 plan, which, he said, he had antici- 

 pated to an extent sufficient to war- 

 rant him, as chairman of the Publicity 

 Finance Committee, to enlist the serv- 

 ices of two capable representatives for 

 this very purpose. 



Later in the afernoon, the two com- 

 mittees having ended their delibera- 

 tions, the meeting proceeded as a 

 whole. The meeting adopted the plan 

 covering the sending out of represen- 

 tatives and made provision for the nec- 

 essary expense. The details in regard 

 to this work were placed in the hands 

 of the chairman of the two committees. 

 Messrs. Asmus and Penn, in connec- 

 tion with the President and Secretary. 



The meeting then took up the matter 

 of a continuance of the magazine ad- 

 vertising, and an appropriation was 

 voted to cover a series of advertise- 

 ments in the magazines to keep the 

 slogan "Say it with Flowers" constant- 

 ly before the public during the Sum- 

 mer months. 



John Young, Sec. 



1170 Broadway. New York. 



May 10, 1919. 



