10 1 



HORTICULTU RE 



May 24, 1919 



SOCIETY OF AMERICAN FLORISTS AND ORNAMEN- 

 TAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



Interest in the National Publicity 

 Campaign is broadening, as the benefit 

 resulting from it becomes more and 

 more apparent. It is not strange that 

 many reports come to the Promotion 

 Bureau pointing out specific benefit 

 from the national magazine advertis- 

 ing. A prominent florist when dis- 

 cussing the future of the campaign 

 spoke of the early days when the ini- 

 tial advertisements appeared. In that 

 season, he said, business had just 

 dragged along, very little doing, until 

 the opening of February, when there 

 was a very noticeable spurt, with a 

 big St. Valentine's Day trade, and this 

 good business continued until the end 

 of the season. If this was not due to 

 the magazine advertising he said, to 

 what was it due. for it certainly was 

 remarkable? 



Florists who are closely watching 

 the progress of our work are loud in 

 their praises, realizing that the results 

 are plainly to be seen. In many com- 

 munities week-end business has in- 

 creased wonderfully. Birthday busi- 

 ness, too, has gone forward by leaps 

 and bounds. The slogan "Say it with 

 Flowers." is having a far reaching 

 effect, as it was intended it should. 

 Such a reminder is very necessary to 

 some people. How many orders do 

 you suppose the slogan sign you are 

 displaying— if you are are displaying 

 one— has brought into your establish- 

 ment? You might be astonished, if 

 you had kept a record, which would 

 not have been difficult, for most people 

 impressed by the sign make reference 

 to it when its message gets home in 

 this way. 



In this connection, we wish to draw 

 the attention of every florist to our 

 page in colors in the June Metropoli- 

 tan, which went on sale about May 

 14th. Do you suppose this advertise- 

 ment will be missed by the half mil- 

 lion purchasers of that issue — a half 

 million of flower-buying prospects 

 scattered over the country? And, re- 

 member, it is generally conceded that 

 each copy of a high class magazine 

 has five readers. 



If you have not a sign, don't you 

 think it time to secure one, either in 

 glass or transfer form? Several of 

 our large supply houses are carrying 

 stocks of glass signs, which they sup- 

 ply to their local trade at the adver- 



tised cost, $2.00, without profit to them 

 selves. S. S. Pennock Co., Philadel 

 phia, M. Rice Co., Philadelphia, Geo 

 B. Hart, Rochester, N. Y., Wm. F 

 Kasting Co., Buffalo, N. Y., Pittsburgh 

 Cut Flower Co., McCallum Co., Pitts- 

 burgh, Poehlmann Bros. Co., Chicago 

 St. Louis Wholesale Cut Flower Co., 

 and Welch Bros. Co., Boston are 

 among them. The Secretary would 

 like to hear from other wholesale and 

 supply houses who would undertake to 

 place among their local trade a few 

 of these signs. To see one is to buy 

 one, if a retailer. 



Need it be again said that our Pub- 

 licity Committees cannot carry out 

 their plans for publicity unless they 

 pay as they go. It is all right, Mr. 

 Nonsubscriber, to commend the work 

 which your brother florists are doing 

 for you, but wouldn't it be better to 

 cash in on the good intentions you un- 

 doubtedly have, and send to the Secre- 

 tary your cheque for the amount you 

 know you are willing to contribute. 

 Get wholly into the game, it needs you. 

 We are trying to raise $100,000 this 

 year, to give back to the contributors 

 very many times that amount in in- 

 creased business. Every subscription 

 is recorded, and every item of expense 

 laid before the subscribers. If you 

 want to see what your neighbors have 

 subscribed, write to the Secretary for 

 a subscription list to date. If you find 

 they have not yet subscribed, beat 

 them to it — be a whole-souled, up to 

 date florist who desires to see the 

 florist trade at its best. 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years, unless otherwise 

 stated : 



Elizabeth Huth, Utah $25.00 



Stiles Floral Co.. Oklahoma City. 



Okla. lAddl. Sunn.) 25.00 



Henry A. Aldrich, Neoga, 111 1" on 



Joseph Raffgerder, Teaneek, N. J. 5.00 



French & Salm, Union Grove, Wis. lii.tm 



Stewart Ritchie, Newport, R. I ■'"" 



Boyle & Darnaud, San Diego, Cal. 5.00 

 Jerry Brookins & Son. Orchard 



Park, N. X I'"" 1 



Herman Bauske. Chicago. Ill 25.00 



James J. Bates. Oakfleld. N. J 3.00 



E W. Espy & Sons. Brookville, Ta. 5.00 

 r' C. Bridghnm, Newtonvillo. Mass. 



'(1 vr.) 1n "" 



Fred' K. t'tter, Rye. N, Y •'■"" 



Brltz, The Telephone Florist, Dan- 



yille. Ill W.00 



F B Abrams, Blue Point, L. I -'.no 



H F A. Lange Est.. Worcester, 



Mass ■•""" 



J. H. Snyder. Violet Grower. 



Rhinebeck, N. Y Q-00 



$233.00 



Previously reported 36.010.00 



Total $36,243.00 



New Privet Registered. 

 Public notice is hereby given that 

 as no objection has been filed against 

 the registration of Ibolium Privet by 

 The Elm City Nursery Co., Woodmont 

 Nurseries, Inc., New Haven, Conn., the 

 same becomes complete. 



John Youxg, Secy. 

 1170 Broadway, New York. 

 .May 19, 1919. 



ESTABLISHING PROFITABLE RE- 

 LATIONS. 

 The meaning of the above line 

 might be construed many ways, but 

 to those of us in the interest of Na- 

 tional Publicity and otherwise, who 

 have enjoyed the benefits of the cam- 

 paign, profitable relationship might be 

 the answer. Those of us who have 

 connected themselves with it have lit- 

 tle cause for complaint, but to the 

 countless thousands of florists who 

 have not tied up to this new relation- 

 ship there is something in store for 

 you by way of more business, more 

 affiliation with a good movement, and 

 a satisfaction that you have done your 

 duty, which will be worth more to you 

 by way of consciousness than you've 

 any idea of simply because you did 

 your part in building up this new re- 

 lationship of more good-will for all 

 florists so that all may join in the 

 benefits. And surely it is one of the 

 most progressive movements we have 

 ever been privileged to participate in. 

 If all our relations in this family of 

 florists do a little, we will swell our 

 fund to the $100,000 so that the florist 

 industry will receive even a greater 

 impetus than you can conceive. Join 

 the family while the joining is good. 

 Henry Penn". 



COMING MEETINGS. 



Chicago — American Seed Trade Ass'n, 

 annual convention, June 24 to 26. 

 Secretary, C. E. Kendell, 216 Pros- 

 pect Ave., Cleveland, O. 



Chicago — American Association of 

 Nurserymen, convention, Hotel Sher- 

 man, Chicago. June 25 - 26 - 27. 

 Charles Sizemore, Louisiana, Mo., 

 Sec'y. 



Detroit, Mich.— S. A. F. and O. H. Con- 

 vention at Acadia Hall, Aug. 19, 20 

 and 21. Secretary, John Young, 1170 

 Broadway, N. Y. City. 



Hartford, Conn. — Conn. Hort. Society, 

 fall flower show, Sept. 9, 10 and 11. 

 Sec'y Alfred Dixon, Wethersfield, 

 Conn. 



