May 24. 1919 



II O HTlCUIiTUfiE 



5i Hi 



plNOLVPTot 



TUE VERT NEWEST AND QUICKEST METHOD OF DESTROYING WEEDS, 



GRASS AND OTHER GROWTH IN GARDEN WALKS, GUTTERS, 



TENNIS COURTS, DRIVEWAYS, ETC. 



TI1I9 fluid destroys weeds and other growth wherever applied, and Its effect on 

 the ground prevents the growth of fresh ones for a year and thus saves a great 

 deal of time and labor, as no cutting, hoeing or hauling 1 away of the weeds la 

 required. 



We manufacture the strongest line of DISINFECTANTS on the market. 



WEED Kl ER PINO LYPTOL CHEMICAL CO., 507 509 W. 19th St.. New York 



■■■■M ImlsWsWsWIl CORRESPONDENCE SOLICITED. 



msi*k$ 



iEcflCIf 



ln ^ 



Save your plants and trees. Jnst the 

 thing for greenhouse and outdoor nae. 

 Destroys Mealy Bug, Brown and White 

 Scale, Tbrlpa, Bed Spider, Black and 

 Green Fly, Mltea, Ants, etc., without 

 Injury to plants and without odor. 

 Used according to direction, our stand- 

 ard Insecticide will prevent ravages on 

 your crops by Insects. 



Non-poisonous and harmless to user 

 and plant. Leading Seedsmen and 

 Florists have used It with wonderful 

 results. 



Destroys Lice In Poultry Houses, 

 Fleas on Dogs and all Domestic Pets. 

 Excellent as a wash for dogs and other 

 animals. Believes mange. Dilute with 

 water 30 to 80 parts. 



Vz Pint, toe. | Pint, 50e. i Quart, 60c. ; 

 Vt Gallon. (1.50; Gallon, *2.50; S Gal- 

 lon Can, f 10.90; 10 Gallon Can, $20.00. 

 Directions on package. 



LEMON OIL COMPANY 



list S. 421 W. LirinftM St. Mttnwi. HI 



CONCENTRATED PULVERIIED 



MANURE 



r uliuita e d or Bhiwdded 



Cattle Manure 



Pulverised 



Sheep Manure 



The Flori&s' standard of uniform 



ten 



se order, ot write 

 and freight rates. 



D RAN1TRE CO. 

 rasa, (Hussar* 



The Receg-nlaed Standard Insecticide. 

 A spray remedy for green, black, white fly, 

 tbrlps and soft seal*. 



Quart, 11.00; OsIIob. It. 90. 



FUNCINE 



For mildew, rust and other blights affect- 

 ing: flowers, fruits and vegetables. 

 Qnart, f1.0«; Gallon, **.oo. 



VERMINE 



For eel worms, angle worms and other 

 worms working In the soil. 



Qnart, 11.00; Gallon, fS.M 

 SOLD BY DEALERS. 



Aphine Manufacturing Co. 



MADISON. N. J. 



MOTHER'S DAY RESULTS. 



In Detroit, Mother's day business 

 surpassed all previous records both in 

 volume of business transacted and 

 quantity of sales made. I can't say 

 that the weather was ideal, because 

 on Saturday it rained intermittently, 

 it was also cold and blustery, in fact 

 a very disagreeable day to look for- 

 ward for business; Sunday A. M. It 

 again looked dreary, but did not rain. 



The question arises, what was the 

 cause of this great volume of business? 

 Was it because of the wonderful senti- 

 ment connected with Mother's day or 

 was it some other agency? My belief 

 is that sentiment played an important 

 part, but without the aid of publicity, 

 am of the opinion that Mother's day's 

 business would not be one-half of what 

 it is today. By publicity I don't mean 

 only the advertising stunts pulled off 

 by the various florists organizations. 

 There is no question that the method 

 of advertising adopted by the Detroit 

 Florists is to be highly commended 

 and was in part the means of this in- 

 crease in business. 



The large banners used by the De- 

 troit florist on the panels of delivery 

 cars are a wonderful source of public- 

 ity, they attract the attention of the 

 public, where many other methods 

 fail. 



Advertising in the daily press is be- 

 yond question, the surest and best way 

 to inform the public what we have to 

 sell them, instill in your advertising 

 matter a strong sentiment for Mother's 

 Day, try and leave out as much as 

 possible, commercialism, keep the sen- 

 timent aglow and the public will more 

 readily respond. What part did the 

 F. T. D. play in this important cam- 

 paign of publicity? Do you realize 

 that a very large part of Mother's Day 

 business was accomplished through 

 the adaptability of telegraph service. 

 I can safely say that this particular 

 branch of our business increased at 

 least 25 per cent and was the means by 

 which the public expressed their senti- 

 ment in distant places. The publicity 

 given the F. T. D. service, was re- 

 sponsible in a large measure for the 

 healthy increase in Mother's Day busi- 

 ness. The F. T. D. service should be 

 more strongly advertised to enlighten 

 the public, that it is just as easy to 

 have a floral tribute delivered to any 

 part of the U. S. and Canada as it is 

 in your home city, when the florists 

 can gain the public's confidence, that 

 you can guarantee good service and 

 give full value for money expended 

 you will be surprised at the results. 

 The exchange of remarks and com- 

 ments, by the recipient of the gift as 



well as the sender are a splendid 

 source of publicity. The F. T. D. has 

 made splendid progress in the past 

 eight years, the past year particularly 

 has been a source of pleasure and 

 gratification, as the gain in member- 

 ship has truly made great strides. It 

 proves that the retail florists through- 

 out the country are beginning to see 

 the light and that the F. T. D. service 

 might be comparable or at least be 

 called a New Era movement in the re- 

 tail florists business. 



In order to advance this so-called 

 New Era movement, it is necessary 

 that the hearty co-operation of every 

 member is placed at the disposal of 

 the Association, a luke warm or a half 

 hearted effort is not desirable, but the 

 energy and push of a live wire is 

 needed. The florists business is in its 

 infancy or in the embyro stage if I 

 may so term it, and all that is neces- 

 sary is for everyone connected with 

 our profession to get busy and to 

 keep busy, not to allow your energy 

 to retard into a state of legarthy. 



The F. T. D. office congratulates its 

 members and co-workers for the splen- 

 did results obtained. The Association 

 is in a very healthy condition, financi- 

 ally a* well as added strength and in- 

 fluence. A I PERT POCHELON 



Sec'y. F. T. D. A. 



