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HORTICULTURE 



May 31, 1919 



SOCIETY OF AMERICAN FLORISTS AND ORNAMEN- 

 TAL HORTICULTURISTS 



We are entering June with less than 

 one-half of our required fund of $100,- 

 000 subscribed. It is quite obvious 

 that we must speed up the campaign. 

 Are our clubs and other organizations 

 doing as much as they might? Why 

 cannot they put on a "publicity night" 

 occasionally, and thus arouse a local 

 interest in the campaign. Any club, 

 or organization that is willing to do 

 this, can have the assistance of our 

 committees, who, out of their mem- 

 bership, will supply speakers who can 

 intelligently present the subject and 

 meet any discussion. All that is nec- 

 essary to do is to notify the secretary 

 of the requirement, and the speakers 

 will be forthcoming. There are sixty 

 or more organizations of florists in the 

 country, but few only have, so far, 

 made a push for the campaign fund 

 through a "publicity night." 



We ought by this time to be a long 

 way towards our goal. Thousands of 

 florists throughout the country have, 

 as yet, given the fund no support what- 

 ever. As a subscriber said the other day, 

 "What must be the feelings of those 

 who have not subscribed when they 

 see our superb advertisements in the 

 magazines. They must, indeed, be 

 hard shelled if they do not immediate- 

 ly send a contribution to the sec- 

 retary. They know that certain of 

 their trade brethren are providing the 

 campaign ammunition, and they should 

 be proud, rather than otherwise, to 

 contribute. 



As has been said scores of times, 

 the money collected is wholly expend- 

 ed for publicity for flowers. As fast 

 as sufficient is collected for a maga- 

 zine crusade, one is planned and put 

 into execution. But we should keep 

 continually at it, there should be no 

 lulls. It is just as important that our 

 slogan "Say it with Flowers" be seen 

 everywhere in summer time as in 

 winter. People have birthdays every 

 day; it is estimated that there are 

 daily about 20,000 in a city like New 

 York, and, naturally, they occur in 

 summer as well as at any other time. 



Our committees have prepared a 

 plan of campaign for the summer, and 

 are putting it into execution. We have 

 to place our magazine advertisements 

 well ahead of publication dates, con- 

 sequently the committees sometimes 

 are called upon to anticipate income. 

 This is not fair to them, but, Mr. Non- 

 subscriber, you are at fault for this 

 condition. Of course, you know that 



you intend to make a contribution, and 

 would do it in a minute if you received 

 a personal call for it. Will you not 

 dispense with the necessity for this, 

 and send to the secretary forthwith 

 whatever you wish to contribute. If 

 you would first like to see a list of sub- 

 scribers, one will be sent to you upon 

 request. 



Subscriptions Received 



The following subscriptions have 

 been received and are in addition to 

 those previously announced, annually 

 for four years, unless otherwise 

 stated: 



William Hied. Mobridge, S. D $25.00 



Ovvasso Floral Co., Owasso, Mich. (1 



yr.) 25.00 



Gooilbrail Floral Co., Mobile, la. 



(Add. Sub.) 5.00 



E. C. Marshall, Kennett Sq., Pa 5.00 



W. G. Perrine, Berkeley, Calif 2.50 



Dayton Floral Co., Dayton, O. (1 yr.) 50.00 

 R. H. Iirackney, Three Forks, Mont. 



(1 yr.) 5.00 



John A. Koelker, Toledo, 5.00 



Baumparten Florist, Milwaukee, Wis. 



(Add. Sub.) 10.00 



Greenwood Carnation Co., No. Mil- 

 waukee. Wis. (1 yr.) 50.00 



Andrew Christensen, Stoneham, Mass. 



(Add. Sub.) 5.00 



R. L. Isherwood, Chillicothe. Mo 10.00 



The Following Were Received by 

 I*. J. Renter 



B. A. Snyder, Boston, Mass $50.00 



A. M. Davenport, Watertown, Mass. ..20.00 

 N. E. Florists' Supply Co., Boston, 



Mass 25.00 



Aubrey Pembroke, Beverly, Mass. 



(Add. Sub.) 15.00 



$307.50 

 Previously reported $36,213.00 



Total $36,550.50 



John Young, Secy. 



1170 Broadway, New York. 



May 24, 1919. 



LANSDOWNE FLOWER SHOW. 



The Tenth Annual Flower Show of 

 The Lansdowne F. S. A. will be held 

 in the auditorium of the 20th Century 

 Club at Lansdowne on Saturday, June 

 7th, 4 to 10 p. m. Admission free. 

 Prizes are offered in 55 classes of 

 roses, 15 classes of peonies, 46 classes 

 of hardy garden flowers, 4 classes or- 

 chids and 11 clases miscellaneous. 

 There are 14 classes for vegetables 

 and fruits and 6 classes for children 

 under 15 years of age. Altogether a 

 very interesting proposition, and it 

 shows why this Lansdowne affair has 

 become one of the leading local events 

 in this community. Prize schedules 

 can be obtained by addressing C. Wil- 

 fred Conard, secretary, Lansdowne. 

 Delaware Co., Pa. 



EVERGREENS AT BARGAIN PRICES 

 Not for years if ever will there be 

 another opportunity, probably, to buy 

 evergreens so cheaply as at the pres- 

 ent time. A great amount of Dutch 

 stock has been sent to this country 

 and is now in the market. The Mont- 

 rose Nurseries, recently established in 

 connection with the Montrose Green- 

 houses, at Wakefield, Mass., has a 

 wonderful collection of material from 

 across the water which is being sold 

 at bargain prices because of the fact 

 that it came in too late to be disposed 

 of when the market was at its best. 

 The nurserymen do not like to carry- 

 over so large an amount of evergreens, 

 and for that reason extra inducements 

 are being offered. There would seem 

 to be an usual opportunity for public 

 parks as well as large private estates 

 to make liberal purchases. While 

 planting of this sort has not been done 

 very freely during the last few years, 

 many plans are being laid for the in- 

 creased use of evergreens in the near 

 future. The owners of the Montrose 

 Nurseries say that they will be very 

 glad to have people go out to see the 

 plants in the fields, even if they are 

 not in the mood to buy. They make 

 a fine showing. There is one whole 

 field devoted to Parsons' rhododen- 

 drons. Another field is filled with 

 evergreens of every description. The 

 Montrose Nurseries may be reached 

 by trolley from Wakefield, or by train, 

 stopping at the Montrose station. 



NEW YORK STATE. 



The Rev. Edmund M. Mills, presi- 

 dent of the Syracuse Rose Club, has 

 been invited to aid in the organization 

 of a rose show at Rochester for the 

 purpose of promoting intercourse and 

 discussion between rose growers and 

 helping them to correctly name and 

 identify their roses and to discover 

 those best adapted for growing in this 

 country. 



NEW ENGLAND. 



Ground has been broken for a new 

 greenhouse to be built by Mr. I. S. 

 Hopkins, a florist of New Haven, Conn. 



Miss Beatrice Tower has resigned 

 her position as stenographer at the 

 Bay State nurseries, North Abington, 

 Mass. 



