542 



HORTICULTURE 



June 7, 1919 



SOCIETY OF AMERICAN FLORISTS AND 

 ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



The following letter, from Spokane, 

 Wash., attests to the benefit resulting 

 from the Publicity Campaign in a 

 marked manner: "Enclosed please 

 find my check for ten dollars, doubling 

 my subscription to the National Pub- 

 licity Campaign. I am glad to sub- 

 scribe this amount for the good of the 

 cause. I am also glad to say that I 

 have felt the effect of the last year's 

 campaign. I hope to see this work 

 continued, and you may call upon me 

 for subscription yearly. Yours truly, 

 H. E. Reimers." 



A press agency, through a regular 

 dispatch, has also seen fit to publish 

 an item dealing with the demand for 

 flowers. The dispatch, sent out from 

 Chicago, which has been widely print- 

 ed, states that the flower business has 

 had an unprecedented boom in recent 

 months, according to information re- 

 ceived, and the situation was declared 

 to obtain not only in Chicago but in all 

 other cities. 



market gluts anywhere, a wonderful 

 statement to make when we think of 

 the gluts of other years. 



Still, there are hundreds of carna- 

 tion growers who have not supported 

 the Campaign Fund. We all know 

 that it is not because they cannot 

 afford to do so. 



Could anyone, in the face of this 

 truthfully assert that our campaign 

 was not producing the results sought? 

 What else could have caused a remark- 

 able stimulation in trade, at a time 

 when it would be least looked for? 

 Not only has it been noticed by our 

 florists, but outside interests, marvel- 

 ing at the condition, think it worth re- 

 porting. And yet there are thousands 

 of florists Who yet shoiw no sign of 

 willingness to share in the expense 

 which such success entails. By this 

 is meant growers as well as retailers. 

 Take the carnation growers, for in- 

 stance. We would ask them whether 

 they had ever heard of a demand for 

 carnations such as experienced this 

 season— and also whether they would 

 ever have dreamed of the possibility 

 of such magnificent returns for their 

 products as have been theirs this sea- 

 son. They may say, "Well, not so 

 many carnations have been grown." 

 None will believe this. Very many of 

 the biggest carnation growers, in spite 

 of the fuel restrictions, planted their 

 houses as usual, taking a chance on 

 the lifting of the restrictions — and 

 they won out. Most of the rest cur- 

 tailed on other plantings, but stuck 

 to their carnations. What was the re- 

 sult — our markets received the usual 

 supply; if there was any diminution, 

 it was negligible. And we have had no 



Our Committees have decided to put 

 into the field representatives from the 

 Society to make personal solicitation 

 of all who have not subscribed. Mr. 

 Louis J. Reuter, one of our life mem- 

 bers, has very kindly undertaken to 

 take up such work in New England. 

 The assistance or' all in the trade is 

 asked wherever he may travel, in sup- 

 port of Mr. Reuter's efforts to increase 

 the fund, in order that he may cover his 

 territory to the best advantage. He is 

 fully accredited, both in the matter 

 of obtaining subscriptions for the fund, 

 and membership for the Society. 



All local committees are urged to 

 redouble their efforts in the interests 

 of the fund. Time is passing, and if 

 we are to have the bumper business 

 next season, which we expect, and 

 which our campaign is surely bringing 

 us, we must complete our plans in 

 time— but our fund must very quickly 

 be advanced to a point which will 

 justify our committees in placing ad- 

 vertising contracts the necessary time 

 ahead. 



The following subscriptions have 



been received and are in addition to 



those previously announced, annually 



for four years, unless otherwise stated : 



Joseph Svlvester, Oconto, Wis. (1 yr.) $5.00 



Miss E. F. Kaulbaeh, Haverhill, Mass. 10.00 



James L. Kennedy, Lowell, Mass 10 00 



Swan & Berndtson, Lawrence, Mass. 10.00 



Karl S. Brackett, Haverhill, Mass 15.00 



Alfred Wagland, Lawrence, Mass 10.00 



Chas. H. Rice, Lexington, Mass 10.00 



YaSe Bros., Haverhill, Mass 25.00 



Riedel & Meyer, New York (1 yr.).. 50.00 

 Roman J. Irwin, New York) (Add. 



Sub.) 500 ° 



Harvey S. Whittemore, Waltham, 



Mass •• 30 ° 



H. E. Reimers, Spokane, Wash. 



Add. Sub.) l ft0 ** 



Loyd C. Bunch, Freedonla, Kans 5.00 



Tb'eo. F. Kienahs, La Crosse, Wis. 



(1 vr.) 500 



Schmid's Greenhouse, Winlield, Kan. 5.00 

 Mrs. B. Paseler, W. Hoboken, N. J. 



(Add. Sub.) 2.00 



Slebrecht Floral Co., Winona, Minn. 20.00 



$245.00 

 Previously reported 36.550.50 



Total $36,795.50 



John Yovnc. Secy. 

 1170 Broadway, New York. 

 May 31st, 1919. 



CUTTING DOWN PRODUCTION 

 COSTS. 



Every business concern today faces 

 the problem of cutting down produc- 

 tion costs. If the thought "Save!" 

 can be brought home to every employe 

 every few minutes every day for one 

 year, says Percy H. Whiting in Print- 

 ers' Ink, it should be possible to reduce 

 expenses through economy in material 

 and time, the prevention of waste and 

 like methods. 



Mr. Whiting suggests a dozen ways 

 to secure, inside the organization, the 

 publicity needed for a thrift movement 

 of this character. He believes it is a 

 job for the advertising man. 



First, send each employe, attached 

 to his weekly pay check, a request that 

 he answer two questions: One, What 

 can and will you do to cut down the 

 operating expense of the company? 

 Second, What ways can you suggest 

 that others can cut down expenses? 

 Department heads might be held re- 

 sponsible for an answer from every 

 employe, and a record of answers kept. 

 "Second, each employe might fill in 

 a simple blank weekly, stating how he 

 was able to cut down operating ex- 

 penses by some short-cut to saving of 

 material and time. Many employes 

 are able to improve methods, but no 

 way of bringing such achievements to 

 the employer's notice has been pro- 

 vided. Employes naturally like credit 

 in such cases, and an opportunity to 

 bring their own good work to light 

 Pay envelopes should contain practi- 

 cal economy talks, and where a busi- 

 ness concern publishes a house organ 

 that should contain economy articles 

 by department heads, showing ways of 

 saving. 



To show employes that their efforts 

 are appreciated articles should be pub- 

 lished telling what individuals have 

 done along this line.. 



In every workrooom, stockroom, 

 salesroom, department and branch, 

 posters should be put up making defin- 

 ite appeals for economy, and these 

 should be frequently changed. Little 

 hangers may be put over telephones 

 with such questions as: "Before you 

 put in that telephone call, answer this 

 question — Would it be just as well to 

 write?" Little signs over stamp 

 drawers would ask: "Are you using 

 just as few stamps as the law allows? 

 Are you bunching district stuff? Are 



