June 14, 1919 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS AND 

 ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 

 Our Maryland State Vice-President, 

 W. F. Ekas of Baltimore, has sent us 

 clippings from the Baltimore news- 

 papers covering a proclamation by 

 Mayor Broening in regard to the 

 parade of home-coming troops on May 

 31. The proclamation is remarkable 

 for the fact that liberal use is made 

 of our slogan, "Say it with Flowers." 

 It was as follows: — 



'•Say it With Flowers," Urges Mayor 



Broening, Calling on People of 



City to Decorate Liberally for 



Returning Heroes 



Mayor's Office, Baltimore, Md., 



May 28. 

 To the People of Baltimore: 



To the end that the home-coming 

 troops may have every physical evi- 

 dence of the joy in the hearts of 

 Baltimoreans over their safe return, 

 I call on everybody along the route of 

 the parade on Saturday, May 31, as 

 well as throughout the city generally, 

 to decorate liberally. 



"Say it with Flowers" is particularly 

 applicable to the present home-com- 

 ing, and it would be a splendid idea 

 if potted plants and flowers are placed 

 in front of dwellings, as expressing 

 the love we bear our heroes, who 

 translated patriotism into service, and 

 as honoring the memory of those 

 brave boys who gave the last full 

 measure of devotion. 



Every home in Baltimore should fly 

 a flag and enter into the spirit of this 

 great occasion. 



William F. Broening, 

 Mayor of Baltimore. 



It is suggested that as there will un- 

 doubtedly be many home-coming 

 troops parades in various cities and 

 towns throughout the country, the 

 florists in such communities bring to 

 the notice of their mayors the action 

 of the Baltimore Mayor with the idea 

 of getting over similar messages, the 

 beneficial effect of which for the 

 florists' business would be incalcu- 

 lable. It may be that they could also 

 be induced to issue similar proclama- 

 tions for "Armistice Day." 



And yet the florists themselves are 

 not using the slogan nearly as much 

 as they might. From the newspaper 

 clippings which come to our Promo- 

 tion Bureau, and which cover very 



largely the newspaper advertising 

 done by retail florists throughout the 

 country, it is evident that the per- 

 centage of florists who incorporate the 

 slogan in their copy is small. What a 

 wilful waste of prestige! Advertising 

 experts assert that the value of this 

 slogan today could not be estimated 

 at less than a million dollars — and the 

 use of it is free as air. 



Why not see to it that the slogan 

 is used in every piece of advertising 

 sent out, or advertisement placed? 

 And get the proper electrotype lines 

 from our Promotion Bureau. These 

 lines are in the familiar script form 

 used in the magazines and in our dis- 

 play signs. There are seven sizes 

 available, W 2 in. to 9 in. long, cover- 

 ing practically all requirements. 



Our committees are now formulat- 

 ing plans for speeding up the Cam- 

 paign. As we have before stated, 

 many times, the committees must pre- 

 pare months ahead for the insertion 

 of magazine advertisements. They 

 spend as they go, and it is quite obvi- 

 ous that unless the money is forth- 

 coming they cannot proceed with then- 

 publicity plans. Marvelous results 

 have been secured for what generally 

 is admitted to be a very small sum. 

 A fund of $100,000 is required to ex- 

 tend these results and make them per- 

 manent. It is not a great sum. If 

 the 20,000 florists believed to be in 

 business paid per head assessments 

 it would only cost them $5.00 a piece. 

 And yet we are obliged to stick 

 around the $40,000 mark, even when 

 some of our liberal minded florists 

 have given as much as $200, $300, and 

 $500 cash this year. 



We are sure that many intended to 

 subscribe, but do not seem to get to 

 the point of writing a cheque. The 

 consummation of Fall publicity ar- 

 rangements is highly important in the 

 month of June. 



Will you, Mr. Nonsubscriber, help 

 to make this possible? Just remem- 

 ber that our work is all done in your 

 interests — you share in the resulting 

 benefit equally with your brother 

 florists. It is for all of us, and that is 

 why we use purely national mediums. 

 Out of the millions of magazine read- 

 ers we reach there is a proportionate 

 number in your locality. If we arouse 

 their interest in flowers, as we must 



surely do, are you not going to derive 

 advantage from it? 



Think the matter over, seriously, 

 and your conscience should prompt 

 you to make a contribution — and make 

 it quickly. 



John Young, Secretary. 



NEW YORK TO DETROIT. 



S. A. F. & O. H. Convention, August 



19, 20, 21. 



The New York Florist Club has de- 

 cided to travel by the way of the D 

 L. & W. railroad to Buffalo, then by 

 boat to Detroit. The party will leave 

 New York August 17, 8.30 p. m.; Ho- 

 boken, 8.55 p. m., arriving at Buffalo 

 7.30 the following a. m.; spending the 

 day in Buffalo, leaving there on the 

 6.00 p. m. boat that night and arriv- 

 ing at Detroit Tuesday morning. 



The railroad fare New York to Buf- 

 falo, is $12.83; berths, $2.16 including 

 war tax. 



On boat, Buffalo to Detroit, $4.32, 

 state room accommodating two per- 

 sons, $3.78. 



The committee has already applica- 

 tions enough to fill two cars and it is 

 most important for those who are go- 

 ing to travel with the New York Flor- 

 ist Club Party, to notify the commit- 

 tee at once so they can make the 

 necessary reservations. This is going 

 to be the banner convention, so make 

 your reservations at your earliest op- 

 portunity. 



The committee consists of Messrs. 

 John J. Esler, P. W. Popp and A. L. 

 Miller, chairman, Jamaica, New York. 



Should any further information be 

 desired, communicate with the chair- 

 man. 



PATENTS GRANTED. 

 Copies of any of these patents can 

 be obtained by sending fifteen cents in 

 stamps to Siggers & Siggers, patent 

 lawyers. Box No. 9, N. U. Bldg., 918 F. 

 St., Washington, D. C, by mentioning 



HniiTH ri.TlRE. 



1,304,631. Cultivator Attachment. An- 

 drew J. Tower, Mendota, 111. 



1,304,838. Soil-Preparer and Culti- 

 vator. Thomas M. Weston, Chicago, 

 111. 



1.304,871. Soil-Surface Pulverizer. 

 Stephen H. Garst, Moline, 111. 



1,304,910. Checking Attachment for 

 Planters. William L. Sprowl, Van 

 Alstyne, Tex. 



