596 HORTICULTURE 



June 21, 1919 



"I'll be Hanged if I Ever Buy 

 from that = arm Again," he said 





WHEN CREDIT \. aS REFUSED HIM. But whose fault 

 was it that credit had been refused him. Let us dig into 

 the facts, let's analyze. 



First we find the florist purchased flowers of a given value 

 That he gave his promise to PAY PROMPTLY. 



We also find that the florist's reputation for PROMPT 

 PAYMENT of BILLS entitled him to credit. That is, he 

 had always paid PROMPTLY. 



He received merchandise that he needed at a time when 

 he needed it most. No long waits or delays. 



He also understood at the time the purchase was made 

 that the account was to be paid promptly — when due. No 

 other arrangement was made at the time of purchase re- 

 garding payment. 



Thirty, sixty, ninety days have passed and several state- 

 ments have been mailed — but with no response. While 

 stamps and time in the one individual case do not amount 

 to much — collectively — they become quite a big item to 

 be reckoned with, when a number of accounts are taken 

 into consideration. 



It makes an expense item to be reckoned with instead of 

 an item which should have produced an additional profit. 

 As a matter of fact it isn't good business. It isn't the kind 

 of a business transaction you would tolerate in your own 

 business, and still tender credit. 



Now the question for you to decide is — 



Is any florist justified in his statement, "I'll be hanged if 

 I ever buy from that firm again." 



What would you have done? 



S. A. F. & 0. H. Credit and Collection Committee 



