June 28. 1919 IT II T I f ! IT L T TJ R E 607 



ARE YOU IN IT? 



As evidence of the influence which the "Say it with 

 Flowers" campaign is having upon the thoughts and senti- 

 ment of the people, have you noticed the numerous mag- 

 azine covers with their displays of flowers? And in other 

 lines of advertising, have you noticed that flowers are 

 being worked into the drawings? No room is shown, where 

 the artist desires to create an impression of correct taste, 

 that cut flowers or plants are not depicted. 



iimimimiiiiimllMlMimilMlluillllllllllllt 



Yes, and because one success is sure to attract attention 

 and followers, there is an attempt every once in a while to 

 cash in on the "Say it with Flowers" popularity, and we 

 have candy people trying to make the public "Say it with 

 Candy," greeting card people want them to "Say it with 

 cards" and jewelry people attempt to use it for jewelry, 

 going so far as to copy our calendar idea for birth stones. 



limilllilimillilllllllllMllliilMlNilllllliliiinimi 



All of this attracts more attention to the advertising and 

 centres the public attention on flowers. 



IMIIiniMIIIIIIMIIMIIIIIIUIIIIIMIIIHIMMMIIIMIMlinillllMIIMII' 



Are you doing your share in defraying the cost of this ad- 

 vertising? You are getting a direct benefit from it. Do 

 you think it fair to allow the full burden of cost to fall 

 upon a few of the florists? If you have done so up to 

 now, come across. Don't put it off any longer. We know 

 that it is merely a case of forgetfulness in most cases, or 

 thoughtlessness. 



Do Something About It 



