THE GARDENERS' CHRONICLE OF AMERICA. 



Herp s a griss test. Aipnano Hrimns was spread on the terraced part, and the customary barnyard manure 

 on the rest. The Alphano bein^ in powrtpred form, was raked in. The manure being characteristically lumpy 

 and full of litter, evenfally had to be raked otF, carrying along much of its worth. Three days before this 

 photograph was taken, all the grass was cut. The very marked contrast in the height and evident depth of 

 color of the grass between the two portions, tells its own story of the real worth of Alphano Humus. 



Reasons for Our Slow Deliveries on Early Spring 



Orders of ALPHANO HUMUS 



A Frank Statement 



LlvT us lell you exactly what llie uncontrollaljle 

 conditions were, under which we have been 

 laljoring; and then we will leave it entirely to 

 your sense of fairness if we haven't done all possi- 

 ble, under the circuinslances. 



For ten years our salesmen, personally, have been 

 selling large quantities of this Alphano. but last 

 season w-as" practically our first direct advertising of 

 it. The way the responses came and orders fol- 

 lowed, it was abundantly evident that we had a 

 Plant Food and Soil Builder that was welcomed and 

 wanted. 



We sold bags. tons, carloads, and barge loads of 

 it. as never before. Last Winter we figured that this 

 season, a large number of these satisfied customers 

 would come back for i.-.ore. and that also many of 

 their friends learning of the results secured by usiiig 

 .\lphano on lawns, shrubs, trees, and gardening in 

 general, would likewise become customers: so based 

 on this we spent many thousands of dollars increas- 

 ing our facilities so that deliveries could be made 

 promptly. 



As sanguine as we were we frankly admit having 

 under-estimated the amount of the orders that 

 developed. 



To add to our embarrassment, the late snows and 

 cold weather made people think Spring was never 

 coming, and so they put ofif ordering three to four 

 weeks later than usual. Then when the first warm 

 days did come, in came the rush orders. As a result 

 we but naturally became way behind on shipments. 



In the face of all this we received 

 some pretty stiflf letters and rather 

 dynamic phone calls demanding 

 explanations. 



To show our absolute good faith, 

 we voluntarily returned a .good many 

 didlars to those who not knowing 



$12 a ten in bags— $8 by the carload in 

 bulk. F. O. B. Alphano. N. J. 



what we were struggling against, felt we were negli- 

 gent. Today. June 1st. our reports show that we 

 have caught up on deliveries and although the plant 

 is working full tilt, and overtime, our shipments from 

 now- will be prompt. 



Those of you who wanteil the .\lphano for gar- 

 dening, and it came too late to spade directly in the 

 soil, will find it works wonders when dug around 

 the plants after they are up two or three inches. 



.•\s for shruljs, now is as good a time as any to 

 use it. When it comes to lawns, any time is a good 

 time. Put it on now and it will prevent the soil 

 from baking, and the grass from burning this Sum- 

 mer. It will induce a strong growth of fine, fibrous, 

 dry weather-resisting roots. The Alphano absorb- 

 ing and holding as it does such large quantities of 

 moisture, further fortifies the grass against the com- 

 ing hot sun and the drying winds. Being in pow- 

 dered form the .-Mphano is easy to apply. Being 

 odorless it's at all times free from objection. To 

 apply now, cut the grass, spread on the Alphano. 

 rake it in, and in two weeks' time you will be sur- 

 prised at the results. 



Our records show that during each month of 

 June, July, August and September of last year, we 

 sold more Alphano Humus for lawns than during 

 any one of the Spring months. Let us know about 

 how large your lawn is and we will advise how 

 much you better order. 



if you have your .\lphano. use it at once. If you 

 haven't any left for your lawns, shrubs, and garden 

 — order some. 



If you have never had any. and 

 are interested, but still unconvinced 

 of its merits, send for our book of 

 CONVINCEMENT, It tells what 

 it will do for you, by telling and 

 showing what it has done for others. 



ALPHANO HUMUS CO 



17G BATTERY PLACE, NEW YORK CITY 



