64 



THE GARDENERS' CHRONICLE OF AMERICA. 



F. R. riEKSi-I.X. 

 Chairman New York Flower Show Committee. 



NEW YORK'S SPRING FLOWER SHOW. 



Of tlie planning and j)reparation necessary to produce 

 a flower show of the scope of the one which will be held 

 in New York in March 17-23, the average person has 

 but a slight conception : for few will realize, as they visit 

 the show in the Grand Central Palace next month, that 



what they see be- 

 fore them is the re- 

 sult of the untiring 

 efforts of a small 

 body of men, who. 

 for more than a 

 \ear. have devoted 

 much of their time 

 and thought to 

 bring together the 

 vast collection of 

 beautiful plants and 

 flowers which will 

 be gathered in the 

 large auditorium 

 when the doors are 

 opened to the pufv 

 lic on March 17. 



The endless de- 

 tail which enters 

 into such an under- 

 laking — t h e mak- 

 i n g u p o f the 

 schedule to meet 

 all requirements — 

 providing the premiums — securing the exhibits — and 

 finally procuring the attendance — is a task which makes 

 big demands on the time of the members of the com- 

 mittee all of whom render their services gratuitously. It 

 necessitates the holding of an executive meeting every 

 week and regularly on Saturday afternoons the committee, 

 which is composed of F. R. Pierson, I*". R. Xewbold, T. A. 

 Havemeyer, George V. Nash, Prof, .X. P. Pritton, James 

 Stuart, Jos. A. 

 Manda, and M. G. 

 Ebel, representing 

 the Horticultural 

 Society of New 

 ^'ork and Harry A. 

 P.unvard, Wm. H. 

 Duckham. C. H. 

 Totty, Frank H. 

 Traendlv, Julius 

 Roehrs,"W. H. Sie- 

 brecht, Sr., W. R. 

 Pierson, F. P. .\t- 

 kins and John 

 Young, represent- 

 ing the New York 

 Florist Cluli, meets 

 at the Grand Cen- 

 tral Palace where 

 the various details 

 entering into flower 

 s h o w promotion 

 are worked out. 

 The prizes, $15,000. 

 which will be offer- 

 ed at the New York Flower Show, exceed in value those 

 off"ered at any other show held in the Grand Central 

 Palace and in this building the automobile and all big- 

 shows are held. A flower show at the Grand Central 

 Palace must be managed on the principles of the regular 

 show business, for, in order to draw the public to it — 



Secretary Ne 



JOHN YOUNC. 

 ■ York Flower Show Committee. 



Kli II, C. IIOIJ.OMAN, 

 I'residelU I iiterratioiial F.xposition Comijany 



and secure the necessary publicity for such a show, at- 

 tractions must be presented which do not fall far short 

 of sensational ; and, to accomplish this, the committee has 

 planned some surprises for the coming show, in the 

 nature of exhibits and arrangements which have never 

 before been attempted at a flower show. 



That the non-commercial, or private grower, is looked 

 upon as an important factor in the 1915 New York Spring 

 ITower Show is cpiite evident from the following com- 

 munications which have come to us from F. R. Pierson, 



chairman of the 

 Flower Show Com- 

 mittee, and from 

 Arthur Herring- 

 ton, General Man- 

 ager of the Show. 



It remains with 

 the gardener to 

 come to the fore 

 and do his best, for 

 the success of the 

 show will reflect 

 great credit on his 

 profession and will 

 materially aid in 

 arousing a greater 

 interest in horti- 

 culture. 



John Young, sec- 

 retar\ of the 

 Mower Show Com- 

 mittee will be glad 

 to furnish sched- 

 ules, or any other 

 information re- 

 garding the show, to all those who may be interested 

 anfl will a]jplv to him. in [lerson or by letter, at his 

 office, 53 West 28th street. New York. 



One of the most enthusia.stic workers of the Mower 

 Show Committee is Richard G. Holloman. president of 

 the International Exposition Co.. wliich cumpany con- 

 trols the (irand 

 Central P a 1 a c e. 

 Mr. Holloman rep- 

 resents his c o m - 

 pany on the Mower 

 Show Committee 

 and his association 

 with the flower 

 shows of 1913 and 

 1''14 ha\'e male 

 him an enthusiastic- 

 hiirticulturist. I t 

 is worthy of note 

 that of all the por- 

 traits published on 

 this page Mr. 

 Holloman alone 

 bears the emblem 

 of floriculture — the 

 boutonniere. Mr. 

 Holloman's slogan 

 is, "It pays to ad- 

 vertise," and he 

 constantlv urges his .\kthur iii:kri.\i:t '.\, 



fellow committee- ''<='■<'''''' Mar.aj-er New York Spring Flower Show 



men that it is as essential for those engaged in the pur- 

 suits of horticulture to advertise themselves as it is for 

 those engaged in any other vocation. 



Two of the hardest workers on the Flower Show Com- 

 u'ittee are men not affiliated with the horticultural trade — 



