HORTICULTURE 



September 2, 1916 



CLUBS AND SOCIETIES 



SOCIETY OF AMERICAN FLORISTS 

 AND ORNAMENTAL HOR- 

 TICULTURISTS. 



Meeting of the Executive Board. 



Tlie Executive Board in session at 

 Houston, Texas, August 17th, passed 

 the following recommendation: 



Recommending the "Changing of 

 the convention date providing The 

 National Flower Show is held in the 

 spring in 1918 in St. Louis, Missouri. 

 Definite action on this recommenda- 

 tion to be taken at the Mid-Lent 

 meeting of the Executive Board to be 

 held in New York." 



JoHjf Young, Sec'y. 



Meetings Next Week 



Monday, Sept. 4. 



Itoruariisrillp Ilorticultuval So- 

 ciety. Horticultural Hall, Beruaras- 

 villc. N. J. 



Elberou Horticultural Society 

 Fire Hall, Elberon, N. J ' ' 



Houston Florists' Club. Cliambor 

 of ( ommerce Rooms, Houston. Tex 



Montreal Gardeners' and Florists- 

 Club, Montreal. Canada. 



New Bedford Horticultural So- 

 ciety, New Bedford, Mass 

 , Washington Florists' Club, Wasb- 



Tuesday, Sept. 5. 



Report of Committee on Publicity 



By Irwin Bertermann. 

 In view of the impossibility of hold- 

 ing a majority committee meeting at 

 Philadelphia oi- since that time, the 

 chairman wishes to submit the follow- 

 ing: Mr. J. H. Pepper was engaged un 

 der the supervision of Mr. Young, Sec 

 as per the instructions of the direc- 

 tors of the Society of American Flor- 

 ists. Mr, Pepper wrote and dissemin 

 ated numerous articles for Mother's 

 Day, Memorial Day and for special 

 features such as new roses, carnations 

 and other meritorious commodities. 

 These were distributed to the leading 

 papers of the country and responses 

 from the editors showed that a great 

 many of them were being used. It 

 soon became evident to the chairman 

 of the committee that as the matter of 

 publicity was such a big undertaking, 

 it was better to go slowly and not 

 waste any funds of the parent organi- 

 zation. Mr. Pepper submitted numer- 

 ous plans for national advertising but 

 as many of them were necessarily ex- 

 pensive it was deemed best to submit 

 the whole thing to the committee once 

 more for maturity. The start that has 

 been made by our national body is cer- 

 tainly along good lines. There cannot 

 be too much publicity or too much 

 thought given this important topic but 

 the amount spent must compare with 

 the returns gained therefrom Of 

 course every particular line of business 

 thinks It ought to be exploited directly 

 but IS it not true that if any one line 

 IS exploited, the others are sure to 

 benefit in proportion? Many retailers 

 in particular have expressed a desire 

 for national advertising and are will- 

 ing to contribute to a fund for this 

 purpose. Mr. Pochelon, Secretary of 

 the Florists Telegraph Delivery is at 

 this time endeavoring to raise a 

 special fund for advertising. Would 

 It not be best for the S. A. F to co- 

 operate with the Florists' Telegraph 



Horists and Gardeners' CIuli of 

 Uolyoke and N'ortbampton, Mass 



Lake Geneva Gardeners' and Fore- 

 Snn^T Association. Horticultural 

 Hall. Lake Geneva. Wis. 



Los Angeles County Horticultural 

 Society, Los Angeles. Cal. 



Paterson Floricultural Society, Y 

 „?;,•*' ^^<^S: Paterson, N. J " 

 Philadelphia Florists' Club. Hor- 

 ticultural Hall. Philadelphia Pa 

 ».?'"f?,*'"J^';, Florists' and 'Garden- 

 burgh^' Pa". ^'"■' '''" "''^'"' ''"'- 



Wednesday, Sept. 6. 



Tuxedo Horticultural Society Tuv- 

 edo Park, N. Y. 



Thursday, Sept, 7. 



n„'!,*'''j]'"^,'- ^'*- Florists' Associa- 

 tion. Reading, Pa. 



nf5"4!"J,'"P'°° Horticultural Society 

 Odd Fellows Hall, Southampton, N. 



Friday, Sept. 8. 



Connecticut Horticultural So. 

 Conn ^''"°''' Building, Hartford, 



..nmr^'?'''''^!*''". "°'' Fairfleld Horti- 

 cultural Society, Doran's Hail 

 Greenwich, Conn. 



Saturday, Sept. 9. 



Doblis Ferry Gardeners' Associ-i 

 tion. Doblig Ferry, N. Y. ' 



plished by a central bureau such as 

 has been undertaken in a small way 

 which would co-operate with the Flor- 

 ists" Clubs of the country, with the in- 

 dividuals of the S. A. F. & O. H. and 

 with the editors of the leading papers 

 tor indirect advertising. The chair- 

 man, at the request of President Welch 

 undertook the work simplv for a start' 

 He mentioned at that time that he 

 would only undertake the same for a 

 limited period and as it is impossible 

 tor liim to devote the proper amount 

 of attention, he begs leave to have 

 someone else appointed in his place as 

 -hairman, but is perfectly willing to 

 do his smaller part as a member of the 

 f-ommittee. 



The amount spent— $190.00— is well 

 accounted for in the matter of pnb- 

 licit.v received and accounted for by 

 Mr. Pepper. 



MASSACHUSETTS HORTICULTUR- 

 AL SOCIETY. 

 Children's Garden Exhibition. 

 The annual exhibition of the prod- 

 nets of children's gardens, conducted 

 i;y the Massachusetts Horticultural 

 bociety, will be held at Horticultural 

 Hall, Boston, Saturday and Sunday, 

 September 2 and 3. This exhibition is 

 one of the most interesting of the hor- 

 ticultural events of the year and will 

 show the progress made in the encour- 

 agement of gardening among the chil- 

 dren of the commonwealth in recent 

 years. Xumerous school gardens as 

 well as private home gardens in east- 

 ern Massachusetts will be represented 

 with the tlowers and vegetables grown 

 by the young gardeners. Prizes to the 

 amount of $3.50 will be distributed to 

 the exhibitors. The exhibition is free 

 and will be open Saturday from 12 to 6 

 and Sunday from 1 to 6 o'clock. 

 Gladiolus Mrs. Dr. Norton Wins Silver 

 Medal. 

 On Saturday, August 26, L. Merton 

 Gage, of Natick, Mass., exhibited at 

 Horticultural Hall a vase of the new 

 Kunderd seedling gladiolus Mrs Dr 

 Norton. It is a magnificent flower of 

 a delicate pink tint shading into yel- 

 low and so much imiiressed the com- 

 mittee on plants and flowers that thev 

 awarded it a silver medal. 



CLUB AND SOcTetY NOTES. 



The third annual exhibition of the 

 Gardeners' Union of Bangor, Me., was 

 lield this week in the City Hall. There 

 were over 100 exhibitors 



The Florists' Club of Washington, 

 I'. C, will hold its regular monthly 

 meeting at 1214 P street. Northwest 

 "M Tuesday evening, September 5. 



'The St. Louis Florists' Association 

 held on August 21 one of the largest 

 meetings the association ever had 

 The membership committee expects 

 by the next meeting to have a mem- 

 bership of seventy-five. 



The Rocliester (N. Y.) Exposition 

 opens on Monday, September 4, and 

 continues throiigli the week The 

 Flower Section ,-omes under Depart- 



T',".,.'^; '""' -''"'sing will commence 

 at 1.30 P. ,\l. on Monday 



A CORRECTION. 



Delivery and each of them devote a 

 certain amount, say fifteen hundred to 

 two thousand dollars for a common 

 purpose? There is much doubt a" to 

 the advisibihty of direct advertising 



^L^V'^'"^'"' '^ *°° ^'e^t' I'ut an un- 

 limited amount of good can be accom- 



Secretary Young informs us that 



XJX °' ?"% "'''' Internatioim 

 ^lo^^er Show, to be held at the Grand 

 Central Palace, New York, was men- 

 tioned in the first Preliminary Sched- 



oLItT' '''''.'',''"'■ This is an 

 eiror. The correct dates of the com- 

 ing exhilution are March 15th to 22nd, 



The annual exhibition of the Ando- 

 ver (Mass) Florists' and Gardeners 

 Club will be held in the town hall on 

 September 8 and 9. G. D Millet 

 George Piddington, J. H. Playdon and 

 other florists of Andover and neigh- 

 boring towns are active in promoting 

 the show. 



The Worcester County (Mass.) 

 Horticultural Society had an exten- 

 sive gladiolus show on August 24 

 -Among the prominent exhibitors were 

 K. W. Swett of Saxonville, L Merton 

 Gage of Natick. S. E. Spencer of Wo- 

 iuirn, Montague Chamberlain of Mill- 

 bury and Allen Jenkins, gardener at 

 Insthorpe, Shrewsbury, Mass 



The exhibition of the Gardeners' 

 Inion at City Hall, Lewiston, Me., 



