672 



llOItTICULTURE 



November 18, 1916 



under the former name with the same 

 advertising. 



Now, we all recognize there is a 

 great deal in a name, but we believe 

 the most careful thought should be 

 given this matter in the beginning so 

 that changes will not be necessary. 

 A firm concerted policy by members 

 of the American Seed Trade Asso. to- 

 ward retaining a name without change 

 would prove beneficial to them in 

 other directions that would more than 

 offset any loss in advertising value 

 because of having selected in the be- 

 ginning a name that did not prove out 

 well. 



Your committee believes that mul- 

 tiplicitv of names is in most cases 

 brought about in the following man- 

 ner. One seedsman introduces a new 

 variety. It proves to be valuable. 

 Other' seed firms recognize its value 

 and desire to profit by it. But they 

 hesitate to put it out under the or- 

 iginal name, not wishing to appear to 

 follov/ in the other firms footsteps 

 so thev secure seed of the variety and 

 sell it under a new name. In fact, we 

 have been told by seedsmen that this 

 practice is often followed. The better 

 the varietv the more abuses of this 

 kind occur. While it may mean the 

 sale of some seed at high prices for 

 a time, we believe that the other 

 policv would be the better one. for 

 plain business reasons, in the long 

 run since it would tend to reestablish 

 the confidence of the growers in seeds- 

 men, which we must admit is not the 

 best at present. 



Your committee has pointed out to 

 the members of the American Seed 

 Trade the advantage of advertising 

 under a special strain name of a va- 

 riety, rather than renaming. Take the 

 Earliana tomato, for instance. It is 

 probably sold under thirty or forty 

 different names. On the other hand, 

 there are a few firm> who have not 

 changed the name at all. but who have 

 emphasized in their advertising their 

 particular strain of this variety, using 

 such names as Adirondack. Flora- 

 croft and Sunnybrook to designate 

 the s'rain named. This method not 

 only gives the vegetable grower some 

 assurance as to what he is likelv to 

 get. but would seem to be better ad- 

 vertising policy for the seedsmen as 

 well. The firm which emphasizes a 

 particilar strain of a variety has 

 somethin.s; tangible to build upon, 

 whereas the firm which changes the 

 name entirely has first to make the 

 new name known and then must es- 

 tablish a reputation for the variety 

 under that name. Being the onlv firm 

 which is selling the variety under the 

 name, it has an uphill job on its hand. 



A number of other points hrfe re- 

 ceived consideration in the discus- 

 sions and corresi'ondence between the 

 two committees, but it is not possible 

 to discuss all of them here. To sum- 

 marize, your committee has asked 

 that the superfluous descriptive ad- 

 jectives be dropped; it has insisted 

 that the practice of renaming be dis- 

 continued: and it has contended for 

 grea'^r uniformity in the catalogues 

 of different seedsmen. So far as pres- 

 ent nomenclature is concerned, we are 

 not pnlcrtaining hopes of accomplish- 

 ing a great deal, since too much fric- 

 tion would probably follow tor the re- 

 sults likely to be attained. For the 

 future, however, we are hopeful that 

 a system of procedure can be worked 



received sexeral late shipments of bulbs, all in fine fontlition. 



HVACINTH9 



First Size Named. Single and Double. 

 Second Size Named. Single. 

 Third Size Named. Single. 



TULIPS 



single Early, Double Early, Cottage 

 Oarden and Darwin. In named 

 varieties and inixturea. 



NARCISSUS 



single and I>ouble. A large variety. 

 LILIUM FORMOSUM 



(ireen Stem Type. For early flower- 

 ing. 



Dark Stem Type. For Ea.ster bloom- 

 ing. 



Lll. Longlflorum Gigsnteum 

 Lil. Longlflorum Multlflorum 



Write us your retjiitrcnipnts on any 

 f'f the above or any other Seasonable 

 Rulbs. 



LILIUM FORMOSUIVl 



OVR WHOLESALE CATA- 



LOr.l E OF BILBS, SEEDS AND 

 FLORISTS' SirrHES FREE. 



HENRY F.MICHELL CO., 



518 IMirket St 

 PHILADELPHIA 



"Seeds with a Lineage" All Varieties 



Thorouglily tested at our trial grounds, Rayne« 



Park, London, Elngland. Send for CateiJogue 



CARTERS I tMLD •jLlDS, Inc., c«ni«r« BidgTB«'«ion, m..^ 



out that will prevent further confu- 

 sion. Mistakes of the past, we be- 

 lieve, will remedv themselves in due 

 t me if allowed to follow their nat- 

 ural course. If the seedsmen will 

 adopt a system along the lines pro- 

 posed with modifications, perhaps, as 

 further experience will suggest, we 

 feel certain that it still serve the in- 

 terests of both parties. For the vege- 

 table growers, it will mean easier buy- 

 ing and fewer disapiointments, while 

 ior the seedsmen it will simplify busi- 

 ness, decrease mistilres. and prove to 

 be better policy from a business and 

 advertising standpoint. The result 

 would be a feeling of confidence be- 

 tween the groviers and seedsmen, 

 which is absolutely necessary for com- 

 plete success in any business. 



Buffalo — Buffalo's first free muni- 

 cipal flower show opened on Saturday 

 evening. Nov. 11, at Elm wood Music 

 Hall, the products of the various park 

 conservatories maintained by the city 

 being here assembled in a magnificent 

 galaxy of color, which gave delight 

 to thousands of enthu-jiastic visitors. 

 The show continues all through the 

 l)resent weeif. 



SEED TRADE. 



One Week's Imports. 



Imports at the port of New York, 

 of horticultural material, for the week 

 c nding Nov. 3, were recorded as fol- 

 lows: 



Bnlbs — France. ?710; Netherlands, 

 ?29,111: England. $484; Hongkong, 

 S!i9: .Japan. $3, .50.') 



Plants — Belgium. $.^2,072; France, 

 ^7; Netherlands ,*21.6?,.":.; E'igl?,nd. 

 ?2,395; Ireland, $lii8; Bermuda, $272. 



Red clover seed -France, ?7,204. 



Clover seed — France. $4,183; Can- 

 ada, $3,617. 



Grass seed — Ireland, $3,5.S3. 



Other seeds — Belgium, $10; France, 

 $23,117; Italy. $6.^13; Netherlands, 

 $104; England. .'?2.741; China. $1.3.59; 

 Japan. $19,323; .Argencine. $902; 

 Hongkong. $22. 



Fertilizers — England. $428; .Tapan, 



$8,000 



PATENTS GRANTED. 



1.204,297. I awn Sprinkler. .loseph 

 .Johanson .Miller, Ouluth, Minn 



