694 



HOETICULTUEE 



November 25, 1916 



horticulture: 



VOL XXIV NOVEMBER 2 5, 1916 NO. 22 



PUBLISHED WEEKLY BY 



HOR.TICULTURE PUBLISHING CO. 

 147 Summer Street, Boston. Mass. 



Telephone, Beach 292. 

 WM. J. STEW.'iBT, Editor and Manager 



Entered as second-class matter December 8, 1004, at the Post Office 

 at Boston. Mass., under the Act of Congress of March 3, IbiM. 



CONTENTS Pa^e 



COVER ILLUSTRATION— Orchid Decoration at Phil- 

 adelpliia. • 



NOTES ON CULTURE OF FLORISTS' STOCK— Cycla- 

 men— Flowering Plants for Christmas— Hybrid Per- 

 petual Roses for Easter— Poinsettias — Tulips and 

 Von Sions — Reminders — John J. M. Farrell 693 



ROSE GROWING UNDER GLASS — Disbudding — 

 Pinching Beauties — Thanksgiving — Lining Boxes— 

 Arthur C. Ruzicka 695 



CLUBS AND SOCIETIES — Gardeners' and Florists' 

 Club of Boston — Sewicicley Horticultural Society — 

 Meetings Next Week — Holyoke and Northampton 

 Florists' and Gardeners' Club— National Association 

 of Gardeners — Chrysanthemum Society of America — 

 Massachusetts Horticultural Society — Chicago Flor- 

 ists' Club — Lancaster County Florists' Association 696-697 

 Horticultural Society of Western Pennsylvania 700 



THE EXHIBITIONS— Cleveland Flower Show— Fred 

 Lautenschlager, portrait — University of Illinois — 

 Exhibition at Worcester, Mass. — Pittsburgh Flower 

 Shows, Illustrated — Co-operative Flower Show at 

 Ames, Iowa — Rhode Island Horticultural Society — 

 The Portland, Me., Exhibition 698-700 



SEED TRADE— One Week's Imports 704 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 706 



Flowers by Telegraph 707 



NEWS ITEMS FROM EVERYWHERE: 

 Chicago, Philadelphia, Washington, Boston 708-709 



OBITUARY— W. H. Donohue — John H. MuUer— T. C. 

 Jov — George C. Copp 709 



FLOWER MARKET REPORTS: 



Boston, Chicago, Cincinnati, New York, Philadelphia 711 



Pittsburgh, St. Louis 713 



Washington 717 



DURING RECESS — Boston Florists' Bowling League — 

 Washington Bowlers — Chicago Bowlers 718 



MISCELLANEOUS: 



Boxwoods in Winter Storage — W. A. Manda 700 



Proposed Tour of the National Parks and Forests.. 701 



Massachusetts Agricultural College Notes 701 



Publications Received 702-703 



Catalogues Received — Visitors' Register 704 



Greenhouses Building or Contemplated 718 



Patents Granted 718 



Perhaps the most significant feature in 



The connection with the recent successful 



newspapers' floral art exhibition of the Chicago 



help Florists' Club was the unusual amount 



of high-class newspaper publicity ac- 

 corded to the event. To get tlie large metropolitan 

 dailies, such as the Chicago Daily Tribune, to devote 

 prominent reading space and pictures to an affair con- 

 ducted by any trades people is something almost beyond 

 the limits of possibility, as is well known to an)'one who 

 has ever tried it. Just how it was accomplished in 

 Chicago we do not know, but probably Fred. Lauten- 

 schlager's generalized explanation comes clase to the 

 truth: — "It seems that it was the kind of a show that 

 the newspapers like to s]icak of and the kind of a show 

 the public prefers to visit." Mr. Lautenschlager was the 

 publicity man and he should know, if anyone does. How- 

 ever, Vie have no doubt that Mr. Fred's well-known per- 

 suasive personality was no small factor in tile achieve- 

 ment. 



There are a few straggling fall exliibi- 

 A sue- tions yet to be heard from but the great 



cessful show majority of them are now past and the 

 season industrious workers — ofBcials and ex- 



hibitors — may now rest from their 

 worry and toil and sum up their experiences with a view 

 to planning discreetly for the next series. Horticul- 

 ture has done its level best in this trying period of high 

 cost of paper and other material to give adequate space 

 for suitable record of what has been going on in the ex- 

 hibition world and it is hoped that our efforts have not 

 failed of appreciation. It is very encouraging for us all 

 to note that the reports from exhibitions everywhere are 

 so uniformly favorable. There was a time, not many 

 years ago, when the reverse was true with a regularity 

 that was disheartening. We have not lieen backward in 

 expressing our views and convictions as to the policies 

 that would make for still greater success in the present 

 attitude of the public and we have good reason to be- 

 lieve that Horticulture's zeal in that respect has not 

 been fmitless. 



Before "ye editor" has another oppor- 

 Thanksgiv'mg tunity to exchange greetings with Hor- 

 Day ticulture's readers another Thanks- 



giving Day wiU have passed into history. 

 The observance of the joyous old Xew England holiday 

 all over the land seems to increase as the years roll along 

 in its value to the flower trade and for that boon at least 

 the flower trade should be especially thankful. Any occa- 

 sion or movement which affords opportunity to enlarge 

 our business and thus realize in a more substantial man- 

 ner on the entire product of the industry is, in our hum- 

 ble opinion, wliat the American florist stands most in 

 need of today. Any such realization would be justifiable 

 cause for a day of thanksgiving such as the florist has 

 rarely experienced. How to proceed to raise the mar- 

 ket value of flowers' in the existing emergency, in keep- 

 ing with the advancement in cost of other commodities, 

 is a very serious problem and one that seems almost in- 

 surmountable. But if we cannot raise prices we can 

 increase sales and thus turn to profit the enormous waste 

 which the flower business has been standing for with 

 marvelous patience and equanimity. 



We have all heard and read considerable 

 Fire regarding "Fire Protection Day," which 



prevention ]ias recently been widely observed all over 

 the country. While it is important that 

 the cooperation of every commercial interest be given to 

 this vitally ijnportant movement yet it is true and should 

 be recorded tliat tlie greenhouse industries — meaning not 

 only those wlio operate greenhouses but those who make 

 a business of building them — have been zealously work- 

 ing for the ideals for which "Fire Prevention Day" 

 stands, insistently and persistently, for years and years. 

 In no other line of building construction has the elimina- 

 tion of fire hazard received closer attention or been 

 carried forward to a greater degree of success than in the 

 structure and equipment of the modern type greenhouse. 

 There was a time, which is still fresh in the memory of 

 many of us, wlien a greenhouse establishment was justi- 

 fiably looked upon as something of a menace to any 

 residential neighborhood because of its liability to start 

 a conflagration. But greenhouse buildings and heating 

 outfit as constructed and installed today by the leading 

 specialists in such work are no longer a source of danger 

 either to themselves or adjacent structures and from 

 being known as a vulnerable and risky proposition, 

 greenhouse property, if up to modern ideals in structure 

 and materials is well entitled to stand in the "preferred" 



