806 



HORTICULTUEE 



December 16, 1916 



HORTICULTURE. 



VOL XXIV DECEMBER 16, 1916 NO. 25 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 l^? Summer Street, Boston, Mass. 



Telephone, Beach 292. 

 WM. J. STEWART, Editor and Manager 



SUBSCRIPTION BATES: 



One Tear, in advance, $1.00; To Foreign Countries, $3.00; To 

 Canada, $1.50. 



ADVEBXISISG BATES: 



Per inch, 30 inches to page $1.00 



Discounts on Contracts for consecutive insertions, as follows: 



One month (4 times), 5 per cent.; three months <13 times), 10 

 per cent.; six months <2G times), 20 per cent.; one year (52 times), 

 30 per cent. 



Page and half page space, special rates on application. 



Entered as second-class matter December 8, 1904, at the Poet Office 

 at Boston, Mass., under the Act of Congress of March 3, 1ST9. 



CONTENTS Page 



COVER ILLUSTRATION— New Rose Los Angeles. 



NOTES ON CULTURE OF FLORISTS' STOCK— Callas 

 — Easter Lilies — Mignonette — Orchids — Start Propa- 

 gating — Shamrocks — Reminders — John J. M. Farrell 805 



OBITUARY — Jerone Jones, portrait — Edward Manning 

 Bigelow — Frank S. Howard — Herbert W. .lohnson — 

 Albert L. Muller— William C. Barry, portrait 807 



CLUBS AND SOCIETIES— New York Florists' Club- 

 Worcester County Horticultural Society — Meetings 



Next Week— Florists' Club of Washington . . . , 80S 



Pittsburgh Florists' and Gardeners' Club 816 



Chicago Florists' Club — Connecticut Horticultural 

 Society 817 



Westchester and Fairfield Horticultural Society — 

 Chrysanthemum Society of America — Horticultural 



Society of Western Pennsylvania 818 



Holyoke and Northampton Florists' and Gardeners' 

 Club 828 



SEED TRADE— One Week's Imports— Notes 810 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 812 



Flowers by Telegraph 813 



NEWS ITEMS FROM EVERYWHERE: 

 Chicago, Washington, St. Louis, Pittsburgh, Bos- 

 ton 814, 815, 816 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, Cincinnati 821 



New York, Philadelphia, Pittsburgh 823 



St. Louis, Washington 827 



DURING RECESS— Boston Florists' Bowling League 827 



MISCELLANEOUS: 



New Corporations 810 



Visitors' Register 812 



Publications Received 828 



Flathead Borers on Forest Trees 828 



Massachusetts Agricultural College Notes 829 



Greenhouses Building or Contemplated 829 



The uncertainties and perils of sea trans- 

 Who portation between European ports and thLs 

 is to country are known to all our readers and it 

 blame? pouj^i surprise nobody that the azaleas and 

 plants destined for the American trade had 

 a very close call and suffered many grievous delays en 

 route this season. But where can one find words suf- 

 ficiently strong to condemn the demoralization existing 

 right at home — as for instance the taking of five weeks 

 to get these Belgian shipments to Boston after tliey had 

 been safely landed in New York? One importer says 

 that the spectacle he saw on the docks at New York was 

 simply sickening. Who is to blame? 



Outside of the Barnum type of showmen. 

 Words, probaljly the first prize in a test for volu- 

 words. bility in the use of grandiloquent .adjectives 

 words and extravagant descriptive phrases in the 



conduct' of their business would be easily 

 won by the seed and plant catalogue men and novelty 

 introducers. So universal, indeed, has this habit of 

 dealing in the marvelous become that our inflated de- 

 scriptions are no longer taken seriously. They impress 

 nobody and why continue the absurd practice? We 

 believe the time has now arrived when the dealer with 

 sufficient backbone to eliminate all this superfluous 

 boasting and stick to moderate language in his trade 

 literature will meet witli the greater confidence on the 

 part of the buying public. 



f'nmmeiiting in approval of our edi- 

 ts the torial note of last week in reference to 

 florist certain conditions which appertain in 

 'on his job" jjjg gy^ flower industry at the present 

 time a reader of Horticultuue writes, 

 "is the florist on his job?" Our correspondent proceeds 

 to intimate that in his opinion the average retailer, 

 whether a "store florist" or doing business at his green- 

 liouses has yet a long way to go before he shall have 

 attained to that degree of efficiency in the conduct of 

 liis business, as a business, which men in other and 

 often less important commercial lines have long since 

 reached. Our friend is perhaps not far astray in his 

 conclusions, especially as to the primitive and inade- 

 quate publicity methods in vogue and the faulty finan- 

 cial habits of many of the craft but, however that may 

 be, Horticultuue feels pleased whenever its editorial 

 remarks on matters affecting the repute and welfare of 

 the trade are taken in the spirit in which they are 

 offered and thus accomplish their intended purpose — 

 to set people athinking. That is, after all, a para- 

 mount function of the press. 



The very noticeable tendency in the retail 



All florist trade toward a greater interest in 



lining up the associated bodies, local and national, 



is one of the most hopeful signs of the 

 jjresent era in the growth of the florist business. Dur- 

 ing the thirty years in which the "get-together" spirit 

 has been working so effectively among all other classes 

 in tlie horticultural world, the retail store florists, with 

 the exception of a comparative few have, until quite 

 recently, maintained a conspicuously indifferent and at 

 times almost repellant attitude. Efforts to interest 

 them in organization aims and induce their participa- 

 tion in club and society activities were signal failures, 

 usually. It is a good thing for the associations that 

 the retail dealers are, at last, disposed to line up and 

 take a part in the excellent work which these institu- 

 tions are doing and the augmented active membership 

 and larger official responsibility which is thus acquired 

 is certainly a valuable acquisition. On the other hand, 

 the effect of the movement on the retail store element 

 as a whole, especially in tlie large cities where they are 

 numerous, cannot fail to be salutary and uplifting. We 

 feel that the revival li^s come to stay and, as thorough 

 believers in the efficiency and progressive influence of 

 class organization, we are more than pleased over tlie 

 outlook as it now looms up. 



