HA R DWOOD RECORD 



Every Sale an Advertisement 



It has been well and truly said that every time a transaction 

 is completed that is satisfactory in every way to the customer, a 

 living advertisement has been created that will do more to bring- 

 resuhs than any other kind. 



It is equally true, of course, that the ad on the printed page, 

 even in so good a medium as this, can do but one thing: arouse 

 interest and get inquiries. If the sales following them do not turn 

 out satisfactorily, then the advertising ceases to have effect. 



That emphasizes the necessity, as a matter of business and 

 as a condition of permanent advertising, of fair treatment of 

 customers and adherence to a high standard of business deal- 

 ings. Xo advertiser can long remain successful unless his goods 

 are right and unless he handles his customers right. 



We desire to call the attention of the trade to the fact that 

 we have been advertising, as a club, for over four years : that we 

 believe in advertising more than ever before, and that our pub- 

 licity work is getting more results than ever before. 



You can guess the answer. 



The Louisville Hardwood Club 



OHIO RIVER SAWMILL COMPANY 

 THE LOUISVILLE VENEER MILLS 

 LOUISVILLE POINT LUMBER CO. 



EDWARD L. DAVIS LUMBER COMPANY 



NORMAN LUMBER COMPANY 



Mills and Sales Office : Holly Hidge, La. 



BOOKER-CECIL COMPANY 



W. P. BROWN & SONS LUMBER CO. 



