20 



THE HARDWOOD RECORD. 



NEW SINGLE CYLINDER PLANER. 



The picture we are pleased to show our 

 readers represents an entirely new and im- 

 proved planing machine with a single 

 cylinder. Planing and smoothing ma- 

 chinery is one of the most successful 

 specialties of the makers of this tool, and 

 this one is the latest and one of tlie best. 

 It is designed for lumber mills, sash, door 

 and blind factories, and wood workers in 

 general, and is introduced on the market 

 with the confidence that it will prove Ijone- 

 ficial to those for whom it is intended, both 

 as regards quality and quantity of work 

 turned out. 



It was patented December 19. 1S09. and 

 February 6, 1900, and attention is invited 

 to these featiu-es: 



1. Planes 2-1. 27 or .30 inches wide and 

 6 inches thick. The feed is driven from" 

 the cylinder; is powerful, steady and uni- 



be had by applying to the makers, J, A. 

 Fay & Egan Company of No. 414 to No. 434 

 West Front street, Cincinnati, Ohio, who 

 will also send free to those interested their 

 new and complete catalogue. 



ADVERTISING PAYS. 



The power and effectiveness of adver- 

 tising has never received a more compact, 

 unequivocal illustration than in the short 

 but startling history of the house of Wal- 

 ter A. Zelnicker. 40S North Fourth street. 

 That is the only railway supply house in 

 the world that has a regular advertising 

 department, with a force organized to ex- 

 ploit the business of the concern in print- 

 er's ink. It is the fastest growing railway, 

 factory and mill supply house in the 

 United States. Quite a coincidence, isn't 

 it? 



Zelnicker believes in advertising. He not 



NO 3.S. SINGLE CYLINDER I'LANEB. 



form, and under instant control of friction 

 clutch, convenient to operator. Kate of 

 feed can be furnished as desired. 



2. Patent sectional feeding-in roll in four 

 sections, with each section center-geared 

 and gear driving downward. Each section 

 is independently raised and lowered for 

 variation in thickness of stock. This in- 

 genious arrangement allows stock varying 

 Yi of an inch in thickness of being worked. 



3. Four powerfully driven feed rolls, 

 upper feeding-out one raising and lower- 

 ing parallel for different thicknesses. Rolls 

 have sectional weights, insuring at all 

 times perfect pressure on material. 



4. Bar before cut is .sectional to corre- 

 spond with feeding-in roll; bar after cut 

 is adjustable by hand wheel. Bed is sub- 

 stantial and easily raises and lowers on 

 screws. Cylinder is of improved construc- 

 tion for insuring smooth even work. All 

 adjustments are easily, quickly and accur- 

 ately made. 



Further particulars, cuts and terms can 



only has I'aitli in it, but he has put money 

 into it. He has pu.shed it wath vigor, with 

 intelligence and with enterprise. He uses 

 every form of publicity to promote his 

 business. He knows his goods, what they 

 are worth and where they are needed. He 

 knows how to call the attention of buyers 

 to him and his goods. He puts money, 

 lots of it, into direct communication with 

 the people he is after. His mail is enor- 

 mous. Just one item— he sends out 

 twenty-five thousand price lists every 

 month. Then he mails thousands of leaf- 

 lets, pamphlets: booklets and odds and 

 ends of printed matter every week. He 

 distributes novelties that are talked about. 

 His First Building of the "World's Fair cre- 

 atetl laughing enthusiasm all over the coun- 

 try and to-day. long after the supply had 

 been exhausted, Zelnicker's mail is loaded 

 with money offers for the little edifices. 

 He plunges into trade journals. Full-page 

 "ads." are his standard. Entire covers are 

 what he wants when the occasion war- 



rants. Nothing is too big for him when 

 he wants to talk loud. He eats newspaper 

 space. He uses a myriad of mediums to 

 tell the buyers in his line what he has for 

 them. 



What is the consequence? Well, Zel- 

 nicker has only been in the business three 

 years. He is as well known in the trade 

 as if he had founded it. His progress has 

 been marvelous. His growth has been un- 

 precedented and tinsurpassed. He came to 

 St. Lotiis from Mobile, Ala., and started 

 in with three employes. He planted his 

 banner at 208 North Third sti'eet, next door 

 to a competitor who had the largest simi- 

 lar establishment in tlie city. Hustling be- 

 gan on the instant and tliere has been no 

 pause to the push. Now there are sixty 

 people on Zelnicker's payroll. He has three 

 city salesmen and a dozen traveling repre- 

 sentatives. Four large branch offices look 

 after his interest.^. They are in the Rook- 

 ery building, Cliicago; Townsend building, 

 New York; Godchaux building. New Or- 

 leans and the Pioneer Press building, St. 

 Paul. He did more btisiness last month 

 than he ever did before. He is building 

 in East St. Louis the largest factory of its 

 kind in this vicinity. 



Zelnicker accomplisheil all this in three 

 years. What a tiibute that is to intelli- 

 gent management and persevering advertis- 

 ing! AVhat a glorious example of St. Louis 

 enterprise and wide-awake hustling.— St. 

 Louis Star. 



MISSISSIPPI NE'WS. 

 Meridian, Miss., April 8. 1905. 



There is a Hoo-Hoo Co-concatenation 

 announced under the auspices of J. H. 

 Baird. Scrivenoter, for this place Satur- 

 day, the 19th. and from the present indi- 

 cations there will be a class of 20 or more 

 initiates. 



Owing to the rapidly increasing demand 

 for their special machinery, the Soule 

 Steam Feed Works of this place, manu- 

 facturers of saw mill specialties, are in- 

 stalling a large amount of new machine 

 tools and building an addition to their 

 shop, 30x60 feet. 



The increase in trade is specially marked 

 from distant territory, noticeably Cali- 

 fornia, Washington and Canada. Recent 

 sales in California have been nine steam 

 feeds, in W^ashington eight, and in Canada 

 three, with a corresponding increase over 

 most of the United States. 



Their lumber stacker business, as well 

 as all other lines, is increasing somewhat 

 in proportion. 



The lumber trade all over this district 

 is in a very flourishing condition. The 

 local builders here are anding it trouble- 

 some to secure lumber for their demand. 

 The recent heavy rains have interfered 

 seriouslj' with railroad traffic and to a 

 considerable extent with the saw mill in- 

 terest. The Brookpark Lumber Company 

 mill at Enterprise, Jliss., experienced 

 about two weeks' del.-iy through high 

 water. 



