32 



HARDWOOD RECORD 



September 10. 1922 



Pertinent Information 



Clubs and Associations 



Vanished Forests Imperil Michigan's Wood Industries 



Of Michigan's wood-using industries only those manufacturing the 

 higher priced products have been able to withstand the local timber 

 famine resulting from the rapid cutting of the State's timberlands, 

 says the Forest Service, United States Department of Agriculture, 

 which is investigating the economic effects of forest devastation there. 



Manufactures dependent on a local timber supply have dwindled 

 as Michigan's forests have disappeared. The State's consumption of 

 wood for agricultural implements fell from 16,500,000 board feet, in 

 1910, to less than 7,000,000 in 1920. Woodenware, handle, and novelty 

 outputs have decreased sharply as the manufacturers have been 

 forced to localities where wood is close at hand. Over 516,000,000 

 board feet, or forty-three per cent of the total lumber consumed by 

 all factories in 1910, went to plants making planing-mill products, 

 sashes, and doors; during the following ten-year period this amount 

 was reduced by more than one-third. 



Each year Michigan's wood users become more and more dependent 

 on other States. In 1910, 62 per cent of the wood used by these 

 industries was grown locally; in 1920, the home-grown wood had 

 dropped to 40 per cent. 



Production of furniture and musical instruments, on the other hand, 

 has increased, partly because, the Forest Service points out. these 

 Industries use only high-grade stock and can afford to pay the freight 

 charges for importing their raw material from distant regions. 



Even the automobile manufacturers, consuming 313,000,000 feet 

 annually and ranking first among the wood users of the State, must 

 go far and pay high for their lumber. 



Meanwhile the timberlands of other regions, says the Forest Serv- 

 ice, are being depleted as swiftly as were those of the Lake States, 

 and if Michigan's great wood-using industries are to be permanent 

 the State must grow its own timber instead of depending on importa- 

 tions from other States whose own wood supply is fast vanishing. 



An Interesting Accessory to Caterpillar Tractors 



The Holt Manufacturing Company, Peoria. 111., has recently perfected 

 a very practical and useful accessory in the form of a rotary pump 

 which can be quickly attached to any five-ton Caterpillar tractor. 

 The illustration shows the operation of this machine and its method 

 of attachment to the tractors. 



The pump is capable of delivering 220 gallons of water per minute 

 under a working pressure of 100 pounds per square inch. At normal 

 speed of lOCO R. P. M. it throws an Inch and an eighth stream 100 

 feet in the air and requires but twenty-six H. P., which is only about 

 two-thirds of normal motor capacity of the five-ton Caterpillar, thus 

 providing a large reserve for overloading. 



This reserve capacity makes the equipment useful in patrol work 

 In state foiests, timber districts and smiilar work as it makes possible 

 the use of a long hose for intake and discharge. The combined equip- 

 ment should prove an innovation tor such work as the Caterpillar 

 can penetrate from any points inaccessible to other vehicles and travel 

 at an active speed. 



Holt ''Caterpillar" in the Role of Pump 



A. W. L. A. Party Starts West After Chicago Meeting 

 The official party of the American Wholesale Lumber Association whose 

 itinerary has beeb noted in the trade papers, gathered in Chicago on the 

 first and discussed matters of importance to the association as well as 

 those relating to the immediate tour of the West. General trade conditions 

 were discussed and it was felt that with the cleaning up of the coal strike, 

 and the firm stand being taken by the United States government with ref- 

 erence to the railroad strike, better traffic conditions might be expected 

 in the near future. Recent reports indicated a considerable number of 

 empty cars available for traffic. However, It was the feeling of all, that 

 tlie closest possible co-operation by the members should be given to the 

 railroads in attempting to keep cars moving with as little delay as pos- 

 sible. 



Word has been received all along the line regarding the western trip 

 ami those who are going anticipate a valuable as well as a pleasant journey. 

 The association officers in the party consist of Ben S. Woodhead, president ; 

 Dwight Hinckley, regional vice-president and wholesale representative on 

 tile National Standardization Committee ; R. K. McLeod, director ; Joseph 

 E. Davies. general counsel, and L. R. Putman, directing manager. Mrs. 

 McLeod will also accompany the party. In addition, members and officers 

 will join the party at points along the line. 



Extension of Transit Time Demand 



Failure of carriers to furnish sufficient equipment for outbound ship- 

 ments during a pi riod of car shortage is not sufficient ground to extend 

 the transit time limit or to justify reparation, according to a formal 

 decision of the Interstate Conimrrce Commission as pul)Iished by the 

 Southern Hardwood Traffic Associatica-.. The decision grew out of n case 

 arising during Federal control of the railroads. The connnission held that 

 re shipment (or shipment of the outbound product) could have been made 

 at some time within the time limit but that it was not made because of 

 lack of demand or other commercial rrasons. 



The association has had little difficulty in socnring extension of time 

 limits where these have not actually expired but it has oiever beim able to 

 secure such extensions where the limit had expired. It is now working 

 on a permanent extension of the transit time limit for the future so as to 

 avoid repetition of conditions where the time limit has expired. 



Putman Speaks on "Co-operative Advertising" 



Some 300 secretaries of Chamber of Commerce and trade associations were 

 i!i session the last weels of August and first of September at the North- 

 western University in Evanston, 111., for a training course. Some very 

 interesting progiams have been given to the secretaries and on each day 

 an expert or specialist on some particular line addressed the body. 



Ou the morning of August 30, L. R. Putmnn, Directing Manager of 

 tile American Wholesale Lumber Association, addressed the body on the 

 suliject of "Co-operative Advertising." He put before them many different 

 national campaigns as carried on by various industries and discussed some 

 oi" the successful efforts made in the lumber business. 



Mr. Putman admitted that the lumber people bad not taken full ad- 

 vantage of the opportunity to push their goods before the .American buying 

 put'lic as has been done by some of the other industries. Giving his views 

 as to what constitutes real cash value advertising, Mr. Putman said : 



"Probably the most outstanding success so far as general advertising is 

 concerned, has been attained by the Southern Cypress Manufacturers' 

 -Xssriciation. The late George E. Watson, I think, conceived the idea of 

 advertising lumber to the general public, and during his fifteen years or 

 more as Secretary-Manager of that organization, he did more to establish 

 Cypress in the minds of the American wood users, than has been done by 

 any man in the lumber trade. 



".\dvertising for any product has a tendency to standardize the product; 

 to stabilize the price ; to create a more constant demand ; to familiarize 

 and thereby gain the confidence of the public for the product and Its 

 manufacture. Arkansas Soft Pine is another wood product which has 

 demonstrated the al)solute practicability of creating a constant demand 

 at a fair price. Arkansas Soft Pine does not materially differ from other 

 short leaf pine as grown in northern Mississippi and Louisiana, yet Ar- 

 kansas Soft Pine brings a larger price on the market than any of the 

 other products which the laymen could not distinguish from the advertised 

 article. 



■•.Advertising for the trade association has a tendency to sell the mem- 

 bers on the product. By that I mean cause them to think more of their 

 Iiroduct and that, it seems to me, is the one legal way of enhancing the 

 price without a violation of any anti-trust law. 



"Patience is the most necessary requisite that a co-operative or any 

 other advertising plan nmst have in mind, because as I have heard said 

 by Cyrus H. K. Curtis of the Curtis Publishing Company, as well as by 

 .lobn Wanamaker tbe Pbiladelphia merchant, advertising is no place for 

 tlie quitter and unless an organization, whether It be a private corporation 

 <ir an association, expects to stay with it, advertising should be left alone. 

 The fallacy that some short-sighted concerns make Is to believe that a 



