34 



Hardwood Record — Veneer & Panel Section 



May 10, 1922 



JFE ARE TELLING THE 

 PUBLIC: "BE SURE YOUR 

 IFALNUTIS REAL WALNUT." 



lAMElilCAJr 



JFE ARE TELLING THE 

 PUBLIC: "BE SURE YOUR 

 WALNUT IS REAL WALNUT." 



^^The Cabinet-Wood Superlative^'' 



Insure Your Profits 



Did vou ever stop to reflect. .Mr. Manufacturer, on the fact that you are always sure of a ready sale at 

 a fair price for anything you make in WALNUT? 



The demand for American Walnut in furniture, interior trim and cal)inet work of all kinds has been 

 steady for centuries. 



There are a lot of people who know and appreciate that the value of Walnut is genuine — an inherent 

 quality and beautv that is never elYaced. And the kind of people who have that appreciation are 

 usually the people who have the money to gratify their desires. 



Incidentally, our steadily pursued policy of national advertising is constantly widening the circle of 

 those who want Walnut and is teaching them to be sure that they get real Walnut. 



It pays to use Walnut. 



Our "ll'ahiiit Book'' contains nuniy ralnablc ideas and sugges- 

 tions for the trade. JVc zcill gladly send yon a copy on request. 



AMERICAN WALNUT MANUFACTURERS' ASSOCIATION 



ROOM 1024 616 SOUTH MICHIG.AN BOULEVARD CHICAGO, U. S. A. 



1IIIIIIIII1I11II!!I11I]IIIH^^^ 



Chicago Veneer and Plywood Men Watch 



Development of Radio Cabinet Business 



with Keen Interest 



During the last thirty days there has been little change in the 

 general aspect of the veneer and plywood market in Chicago and 

 adjacent territory. Demand has continued relatively slow in all 

 quarters; the only substantial and regularly sustained business be- 

 ing in the high class figured woods and this chiefly in walnut. Build- 

 ing trades are not taking the quantities of stock usual at this 

 season of the year and this is attributed to the fact that most of 

 the considerable construction that is now going on is of the cheaper 

 kind that demands few panels. The flood situation in the South 

 has as yet caused no appreciable diminution of the supplies of gum, 

 poplar and oak stock peculiar to that region, because most of the 

 mills have log reserves upon w^hich they draw^ when the itsing 

 waters cut off their log supplies. It is expected, however, that 

 a shortage of these veneers will begin to be manifest within the 

 next thirty to sixty days. Prices have remained substantially as 

 before, in spite of the continued indifference of demand. 



The notable feature of the market is the development of demand 

 for stock for the making of radio cabinets. Chicago veneer and 

 panel makers and dealers are watching this development with keen 

 interest, and anticipate that it may become even as big a thing 

 to the industry as was the phonograph cabinet demand in the hey- 

 day of the phonograph's popularity. Most of the phonograph 

 cabinet manufacturers seem to be geting into the radio cabinet 

 game and it is exected to develop very rapidly. 



R. A. Smith of the Hardwood Mills Lumber Co. said that the 

 demand for gum, oak and poplar rotary cut veneers and cross- 

 banding continues quiet and prices are at rock bottom, having 



weakened somewhat during the last month. There has been a 

 strengthening in the prices of birch veneers, due, Mr. Smith be- 

 lieves, to the scarcity of logs at the mills in the North. 



Mr. Smith looks for a decided firming of prices for rotary gum 

 and poplar stock within the next few w^eeks because of the flood sit- 

 uation in the South. "I don't believe the consumers in the North, 

 he said, "appreciate the significance of the flood situation in the 

 South. Many southern veneer mills have had to stop operating 

 because the rising water has stopped logging; and many mills 

 now operating on a reserve of logs w^ill soon use these up. This 

 is certain to create a scarcity and make higher prices. Thus far 

 the flood situation has resulted in depiessing the prices of southern 

 veneers and lumber because of the distress sale of stocks threatened 

 by the floods. But this effect is not expected to be felt for very 

 long." 



Demand from the makers of the cheaper grades of pianos is 

 good, but makers of high priced pianos are not taking a great deal 

 of stock because their product is moving so slowly, Mr. Smith said. 



The Hardwood Mills Lumber Co. on April 24 moved its offices 

 from the Monadnock building in the Loop to 965 West Twenty- 

 second street. 



The Veneer Manufacturers Company reported that there has 

 bsen little change in the veneer and plywood situation during the 

 last thirty days. The building lines continue to lead in buying, 

 while trade with other lines, such as furniture and pianos is slow. 



H. P. Walsh, president of the Veneer Manufacturers Company, 

 ni.ide a selling trip to Grand Rapids the first week in May, and S. D. 

 Rowe, secretary-treasurer of the company, is making a trip through 

 the Eastern consuming fields, visiting Jamestown, High Point and 

 other centers of furniture making. 



1 om Dean of the Dean-Spicker Co., declared that general busi- 

 {i'liurniifi li on /xitfi 'AX> 



