June 25, 1922 



Hardwood Record — ^Veneer & Panel Section 



when advised that the charges had been filed. On further ques- 

 tioning he said he expected to appear at the trial of the matter 

 and expected to be represented by an attorney or attorneys. He 

 said the statement by the committee that he had been given an 

 opportunity to appear before them was correct. Under the law 

 Attorney Hawke will be given time to file an answer to the 

 charges. 



G. O. Worland Goes to Roddis Organization 

 at Marshfield 



G. O. Worland 



ignation from the 

 Evansville Veneer 

 Co., Evansville, 

 Ind., G. O. Wor- 

 land has gone to 

 Marshfield, Wis., 

 to become mana- 

 ger of the Roddis 

 Lumber & Veneer 

 Co., the headquar- 

 ters of which are 

 at Marshfield. 



In his present 

 position Mr. Wor- 

 land will have a 

 wide field for the 

 employment of his 

 very cosiderablo 

 experience in the 

 production and 

 marketing of 



veneers and panels, especially his ideas on the extension of denriand 

 for these commodities. During 1920-1921 Mr. Worlmd was 

 chairman of the Trade Extension Bureau of the National Veneer 

 & Panel association and directed the extensive research work, 

 which was done with a view to a national advertising campaign 

 to extend the market for veneer and panels. The broad mer- 

 chandising ideas gained while he was directing this endeavor will 

 be given play in his managership of the large Wisconsin company. 

 This company is one of the largest of its kind in the country. 

 The company has at Marshfield a sawmill, a veneer and panel plant 

 and a door factory. It also has a big mill at Park Falls. The 

 company owns stumpage to supply the raw materials for its plant 

 and part of its lumbering equipment is twenty-seven miles of stand- 

 ard gauge railway. 



Mr. Worland was for ten years secretary-treasurer and manager 

 of the Evansville Veneer Company and is one of the best-known 

 men in the trade. In Marshfield he will be the right-hand man of 

 Hamilton Roddis, the president of the Roddis Lumber & Veneer 

 Company. He remains a stockholder of the Evansville Veneer 

 Company. 



Mr. Worland is now arranging to sell his handsome home at 

 Evansville and as soon as this sale has been made will move his 

 family to Marshfield to reside. 



While in Chicago recently Mr. Worland reiterated his belief in 

 the possibilities of exploiting latent fields of veneer and panel 

 demand through advertising. He believes that the future prosper- 

 ity of the industry depends upon such efforts. The prosperous 

 period of phonograph manufacture caused an overorganization of 

 the industry for production, and Mr. Worland believes that new 

 fields of use must be opened up and old fields extended if this 

 surplus production capacity is to be given healthy use and not 

 merely to continue as means of depressing prices and keeping the 

 nnarket glutted with veneers and panels. 



A very slight difference in two 

 pieces of furniture will often turn 

 the sale for or against your product. 



A bit more fineness of grain or 

 -a little greater attractive- 



texture 



ness in the marking or color — turns 



the trick. 



In Iowa Walnut — grown in the 

 rich loam of Iowa corn lands — you 

 find that evidence of higher quality 

 to help lift your products from the 



mass. 



Let us prove it. Write for quota- 

 tions on some unusually fine lots of 

 lumber and veneers now in stock. 



