July 10, 1922 



HARDWOOD RECORD 



^m 





Ueamed 



T ono-Reix 



ffar^woods 



LONG -BELL 



TRADE-MARKED 



HARDWOODS 



RED GUM 



SAP GUM 



BLACK GUM 



TUPELO 



WHITE OAK 



RED OAK 



YELLOW POPLAR 



ASH 



ELM 



HICKORY 



MAGNOLIA 



BEECH 



Long-Bell Lumber and Timbers 

 are trade-marked with the name 

 of the manufacturer. This means 

 individuality, unmistakable iden- 

 tification — the same kind of a 

 buying guide you demand on 

 other merchandise. 



Buying by brand has come to be 

 the accepted rule with practically 

 everything we use because the 

 buying public long since learned 

 that branded, identified goods are 

 dependable goods. Certainly it is 

 to the interest of the manufac- 

 turer who puts his name on his 

 wares to make them the very best 

 he can. 



