HARDWOOD RECORD 



29 



Chicago Exchange Plans Vublicity 



Campaign 



At what proved to be the most inlorosting 

 meeting of the Chicago Hardwood Lumber 

 Exchange for several months, that body went 

 on record, in the College room of the Hotel 

 La Salle on Friday, November 4, as favor- 

 ing the publicity campaign to boom the in- 

 terests of the Chicago market, as submitted 

 by the publicity committee in its regular re- 

 port. In addition to this most important 

 action various questions of greater or less 

 importance were discussed, and altogether the 

 meeting was of vast importance to the local 

 trade. 



The u.sual enjoyable luncheon preceded the 

 regular order of business, and the unusually 

 large attendance spoke well for the efforts 

 of the committee in charge, there being alto- 

 gether fifty-one present, many of whom were 

 strange to a majority of the old members. 



The regular order of business was opened 

 by the reading of the minutes of the previous 

 meeting and the calling of the roll by the 

 secretary. President Brown then announced 

 that the publicity committee had worked out 

 a very definite and, what he considered, a 

 practical scheme for putting the advantages 

 of the Chicago market before millmen all 

 over the country. He announced that the re- 

 port of that committee would be divided into 

 several sections, each section being reported 

 <pn by one member who would cover one phase 

 of the question. In the absence of Chairman 

 Charles Westcott, Vice-Chairman Holle iutro- 

 duced the subject and called upon A. W. 

 Wylie, who covered the question of ob- 

 taining suitable pamphlets to be sent out at 

 the expense of the Exchange. He recom- 

 mended earnestly that there should be no at- 

 tempt to economize in this line, as such policy 

 would be anything but economical in the end. 

 His contention was that inasmuch as suitable 

 pamphlets of the highest order could be ob- 

 tained for a few cents apiece, it would lower 

 the dignity of the Chicago Exchange to send 

 out any literature bearing the earmarks of 

 cheapness. He also expressed the belief that 

 any literature sent out should be followed up 

 diligently. 



William Eager then took up the question 

 of "Wlio to Eeach," saying that it was the 

 opinion of the committee that the pamphlets 

 should be brought to the attention of the 

 producers, particularly the small mills, which 

 line of manufacture should be covered as 

 closely as possible. Mr. Eager 's suggestion 

 that the pamphlet be sent out by the Exchange 

 as a body, rather than by the members indi- 

 vidually, as is done at southern points, seems 

 particularly wise. 



Paul Schmechcl advanced a few ideas as to 

 liow to secure a suitable list of mills. He 

 suggested getting together every available list 

 of any consequence which might be loaned 

 by the different members and also by the 



trade journals, and after compiling this in 

 one list, to eliminate such firms as did not 

 have sufficient financial stability, by means 

 of the Red Book, or by similar means, and 

 thus to eventually secure a list of the greatest 

 possible potential importance. 



In responding to the question of when and 

 how the scheme should be worked out, Mur- 

 dock MacLeod of the Oconto Company said 

 that if possible it should be done immediately, 

 and under no conditions later than the first 

 week in December. He based this contention 

 on the fact that later the mills will be flooded 

 with various kinds of advertising propaganda, 

 and that the pamphlets sent out by the Ex- 

 change would very likely be consigned to the 

 same destination as the many others received. 

 He said that unless the work could be accom- 

 plished before that date, he earnestly recom- 

 mends its postponement until after the first 

 of the year. Mr. MacLeod also suggested 

 that the services of a paid temporary secre- 

 tary might expedite matters. 



E. A. Thornton of the E. A. Thornton 

 Lumber Company heartily endorsed the pub- 

 licity movement, stating as his opinion that 

 it is time the millmen all over the country 

 were convinced that they would receive noth- 

 ing but a square deal in conducting business 

 with the Chicago market. In talking over the 

 character of the wording of the proposed 

 pamphlet, Mv. Thornton made the suggestion 

 that the services of an advertising expert to 

 get up copy for that purpose would undoubt- 

 edly prove a good investment. Mr. Holle then 

 proposed the following recommendations as 

 being the official recommendations of the pub- 

 licity committee: 



Kecommendatious of the Publicity 

 Committee 



Moved by Mr. ilcLcod and seconded b.v Mr. 

 Van Ostrand, that in the interest of further pub- 

 licity and for the purpose of placing the Chicago 

 hardwood marliet and the Chicago Hardwood 

 Limibor Exchange, with its members, in the most 

 favorable light with lumber manufacturers, this 

 committee recommends to our exchange the pur- 

 chase and distribution among the manufacturers 

 of lumber of a suitable booklet ur pamphlet ; 

 that this booklet or pamphlet contain informa- 

 tion which would tend toward establishing the 

 best possible relations between the members of 

 this exchange and the present and prospective 

 shippers of lumber to the Chicago market ; that 

 the distribution of this pamphlet be solely among 

 sawmills or manufacturers of lumber North. 

 South, East and West — the quantity estimated 

 at about 5,000 ; that the estimated cost of this 

 pamphlet for distribution is not to' exceed $200. 



E. A. Thornton put his suggestion for im- 

 mediate action in the form of a motion, 

 placing the latest date for the completion of 

 the proposition as December 10, and stating 

 that the jiroposal should be subject to the 

 approval of the board of governors and also 

 that the com.mittee is authorized to employ 

 an advertising expert. President Brown then 

 put the question, which was carried without 



a dissenting vote. 



Chairman .Joseph Dion of the membership 

 committee, before making his report of new 

 members, introduced the members accepted 

 by the Exchange at the last meeting, namely, 

 George D. Griffith of the George D. Griffith 

 Lumber Company, Lewis Starr of the Starr 

 Lumber Company and John Hanson of the 

 .J<ilin Hanson Lumber Company, all of whom 

 responded with brief speeches. Three new 

 applications for membership from Quixley & 

 Buliirin, H. K. Poster and the Christiansen 

 Lumber Company were favorably acted upon, 

 and these concerns duly made members of 

 the Exchange. 



In the absence of Chairman O. O. Agler 

 of the trade relations committee there was 

 no formal report of that body. President 

 Brown then called on W. M. Stephenson of 

 St. Paul, traveling representative of Hoo-Hoo. 

 Mr. Stephenson talked along the lines of the 

 objects and usefulness of that body, and 

 touched on the various beneficial funds main- 

 tained. 



Secretary F. D. MeMullcn brought tfce 

 regular business before the meeting to a close 

 Ijy reading a report from W. R. Cavanaugh 

 of the Lakes-to-the-Gulf Deep Waterway Asso- 

 ciation, in which he stated that there would be 

 a convention of that body at St. Louis on 

 November 25 and 26, and that they were 

 iuixious to have representatives from as many 

 commercial associations throughout the coun- 

 try as possible. They asked if the Chicago 

 Hardwood Lumber Exchange could be per- 

 sonally represented. As T. A. Moore of the 

 T. A. Moore Lumber Company stated that 

 he expects to be in the city at that time, he 

 was appointed a delegate and instructed to 

 absorb as much of the discussion as possible in 

 order to make a report on his return. Fol- 

 lowing this the motion to adjourn was in 

 order. 



The attendance was as follows: 



' .T. D. Attley, J. M. Attley & Co. 



Sidney J. Austin, C. L. Willey. 



F. M. Baker, Hardwood Mills Lumber Com- 

 pany. 



Fred \V. Black, Fred W. Black Lumber Com- 

 jiany. 



.M. Bratz, Empire Lumber Company. 



F. L. Brown. Crandall & Brown. 



(i. H. Bulgrin, Quixley & Bulgrln. 



C. M. Christiansen, Christiansen Lumber Com- 

 pany. 



A. ,7. Cross. C. L. Cross. 



II. B. Darlington. American Lumberman. 



.Joseph Dion, Maisey & Dion. 



lOdmond F. Dodge. 



William A. Eager. 



II. U. Foster. 



Ccorge D. Griffith. George D. Griffith & Co. 



Frederick Gustorf. Frederick Gustorf & Co. 



F. W. Handley. Williamson-Kuny Mill & Lum- 

 ber Company. Mound City, 111. 



.lohn T. Hansen, John Hansen Lumber Com- 

 pauv. 



(• F. Holle, Heath-Witbeck Company, 



S. P. C. Hostler. 



<•. C. Hubbard, George D. Griffith & Co. 



K. H. Klann. 



.lasner Lane. 



.1. L. Lane. J. L. Lane & Co. 



G. .\. Larson, Fink-IIeidler Compan.v. 



F,. P. Leech, Paepcke-I.elcht Lumber Company. 



.Murdock McLeod. Oconto Company. 



Laurence A. McIIall. Lumber World. 



II. 11. McLaughlin, McLaughlin Lumber Com- 

 pany. 



F B. McMullen, FuUerton-Powell Hardwood 

 Lumber Company. 



v.. \\. Meeker. H.^liDWooD Uecokd. 



Tom .\. Moore, T. A. Jloorc Ltnnber Company. 



K. H. Ostrander, D. K. .lefTrls & Co. 



G. C. Pratt, G. C. Pratt Lumber & Tie Com- 

 pany. 



