December 10, 1918 



HARDWOOD RECORD 



Bait 



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THE most relentless fisherman in the world is the salesman. His study of his 

 customers is unceasing. He must be able to offer his proposition so that it will 

 appeal. The most popular bait among that element of salesmen who are not com- 

 petent to sell on a merit basis, is price. But the man who knows through years of 

 experience that the very quality of his goods and his ability to give right service will 

 make and hold customers, thinks more of what his lumber costs him than he does 

 of what the other man sells for. 



Our lumber is of that description. It is sold absolutely as it is cut without any 

 board of any kind picked out of any grade. It comes from a large, solid tract of 

 St. Francis Basin timber and is manufactured and yarded with scientifically designed 

 equipment. In short, it is exactly as represented — the best procurable at any price. 



The New Idea Stock List describing it gives valuable information. Write for it. 



LUT^ryS-ER 



Sincerely, 



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AU Three of Us WUl Be Benefited if You Mention HARDWOOD RECORD 



