50 



Hardwood Record — Veneer & Panel Section 



January 10, 1922 



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ffE ARE TELLING THE 

 PUBLIC: "BE SURE YOUR 

 ir.ILNUT IS REJL JVJLXUT." 



"The Cabinet-wood Superhithe." 



irE ARE TELLING THE 

 PUBLIC: "BE SURE YOUR 

 WALNUT IS REAL WALNUT." 



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The "ylmerican fValnut Period. 



Are You Duly Capitalizing It? 



The fact that American Wahiut is so firmly established in its supremacy as "The 



Cabinet-wood Superlative," is of great significance to alert manufacturers. The "up- 



and-comers"are making preparations to cash in on the "trend of the times," ingrowing 



measure. They must do so to keep pace with the sweep of American Walnut into 



universal public favor. 



Of course, you are among this "lucky" number? 



Due to American Walnut's superior characteristics the home-loving public now thinks 



in terms of Walnut. The steady and healthy demand for American Walnut furniture 



proves the truth of this assertion. 



Our IVahiut Brochure, de luxe, is filled Kith ideas and suggestions of in/erest 

 and value to the trade A request «•///' brtng it, with our compliments. 



AMERICAN WALNUT MANUFACTURERS' ASSOCIATION 



ROOM 1024 616 SOUTH MICHIGAN BOULF.VARD CHICAGO, U. S. A. 



PURCELD 



Are You Interested in the 



Following Exceptional Values 



in High Grade Walnut? 



ls&2s, all6'&7 long. . . . 

 4 4, 5/4 & 6/4 



Is & 2s, all 8' & 9' long. . . . 

 4 4, 5 4, 6 4 & 8/4 



Selects 4/4, 5 4, 6 4, 8/4 



No. 1 Com. . . 3 8, 1 2, 5 8, 

 3 4, 4 4, 5 4, 6 4 & 8 4 



No. 2 Common 



4 4, 5 4,6 4&8/4 



ALL STEAMED AND 10 

 MONTHS ON STICKS 



Mills and 

 Offices 



Kansas 



City, 

 Kansas 



FRANK PURCELL 

 WALNUT LUMBER CO. 



A Ranking Name in Walnut 

 for Many Years 



WALNUT: 



I i'ftntiiiHt d Jrom poffc .)! j 

 maple and some others of the less used cabinet woods. Panels of 

 these less common woods are frequently seen and are being used 

 very effectively in the better grades of furniture. This, too, is 

 probably a result of the confidence of the dealers in the designers 

 of the better lines, and will increasingly afford relief from the 

 narrow range of color schemes which have been open to the deco- 

 rators, while the public was clinging to the better know^n cabinet- 

 woods. There does not seem to be enough of this as yet to war- 

 rant one in saying that it is a feature in the Market: but, judging 

 from the lines that are employing it, it may certainly be charac- 

 terized as a tendency, and if this furniture meets with a good re- 

 ception we may look for much more of it in the July season. This 

 handling of combinations of cabinet woods requires far more 

 skilled taste than the handling of the reliable mahogany and walnut 

 and it may very easily become bizarre and freakish in the hands 

 of the unskillful or the novelty manufacturer. From w^hat we 

 have seen of it, however, it seems to have been taken up by sound 

 designers in an earnest effort to extend their range of woods and 

 colors and will probably have a thorough tryout before another 

 season passes. 



No one can write adequately of this Market at the present time; 

 no one could write adequately of it if he should spend the entire 

 market period here. It is too big for one person to cover and this 

 is the reason perhaps that it satisfies the requirements of buyers 

 from every part of the country and satisfies the expectations of 

 the manufacturers from all parts of the country who hav ebrought 

 their lines here. Two million feet of floor space, covered with 

 exhibits, is too large for anybody, but not too large for everybody, 

 and everybody is making the most of the opportunity. The happy 

 combination with this Exposition of the program which the Na- 

 tional Retail Furniture Dealers' Association has arranged, is making 

 the exposition a university for the furniture trade; and it is sur- 

 prising to note the number of buyers who are giving one or more 

 of the salesmen in their stores an opportunity to come to Grand 

 Rapids to acquaint themselves with the lines and to familiarize 

 themselves with the values, by comparison. 



Optimism, and then more optimism, seems to be the spirit of 

 the Market, and room, and then more room, is the demand of both 

 exhibitors and buyers, and the whole industry is hopeful in the 

 year 1922 of realizing the visions of the one and satisfying the 

 demands of the other. 



