52 



Hardwood Record — Veneer & Panel Section 



January 25, 1922 



■American Walnut 



We manufacture both lumber and veneers 

 from selected logs grown in the famous 

 Iowa walnut district. The result is our 

 product possesses unusual merit, being 

 favored by Nature with a most beautiful 

 grain and color. We will appreciate a list 

 of your needs in both lumber and veneers 

 of walnut. 



DES MOINES 



10th and Murphy Streets 



SAWMILL CO. 



Des Moines. Iowa 



J 



Geo. L. Waetjen 8C Co. 



Plywood and VenecY 



IN STOCK FOR IMMEDIATE SHIPMENT 



for 



Wainscoting 



One and Two 



Panel Doors 



and 



Cabinet Work 



If It's 

 VENEERED 

 We Make It 



BIRCH RED BIRCH 



RED OAK WHITE OAK 



YELLOW PINE 



CYPRESS 



QTD. SAWN WHITE OAK 



QTD. SAWN RED OAK 



MAHOGANY 



QTD. FIG. RED GUM 



SAP GUM 



RED GUM 



RED OAK l/s, BIRCH I /s 



RED OAK I, s, YEL. PINE 1 



RED OAK 1 s, CYPRESS I , 



WHITE OAK I s. BIRCH 1 



YEL. PINE 1, s, BIRCH I /s 



FIR DOOR PANELS 



FIR DRAWER BOTTOMS 



A Complete Stock of Veneer 



ARE YOU RECEIVING OUR LISTS? 



110-120 REED STREET 



MILWAUKEE WISCONSIN 



H'tnitmiftil Uoiii It'll/' :V.n 



more considering attendance at the market an obligation. It is an 

 obligation not easily discharged, for when we consider the number 

 of lines, the variety of designes. and the array of woods shown we 

 realize that a buyer must be alert to do justice to his house. The 

 buyer must bear in mind also the progress of the "Ameican Homes 

 movement and with it the general advertising of the manufacturers 

 of cabinet woods. The buying public is becoming trained to know 

 values and is discriminating in its purchases. The buyer must buy 

 for a public which is ever increasing in intelligence and he should 

 do more than keep apace with his public. 



An intensive study of design, of woods, and of appropriateness 

 of wood to design is becoming an essential for the buyer in every 

 community where a progressive woman club is showing its mebers 

 something about good taste in home furnishing- This market, 

 acknowledged leader in the furniture world should and will become 

 the "Buyers* University," giving a practical short course twice 

 in each year to buyers, for the benefit of the American Home. 



This suggests the next logical step for the manufacturer of 

 hardw^oods, and that is, the establishment of booths or space at 

 the Grand Rapids market to help the buyers to know the character- 

 istics, qualities, and appropriate uses of their various woods. Such 

 an innovation would be welcomed most of all by the buyers, but 

 would incidentally prove a valuable aid to the manufacturer and 

 designer. 



Let the hardwood manufacturers think it over. 



Veneer Company Incorporated at One Million 



The Tidew^ater Lumber and V^eneer Company has been incorpor- 

 ated under the laws of Maryland with a capital stock of $1,000,000. 

 The office of the corporation is in Baltimore in the Calvert build- 

 ing, and the incorporators are Thomas L. Lloyd, D. C. Frank and 

 John S. Hornack. 



