February 10, 1922 



HARDWOOD RECORD 



15 



Holly Ridge Stands for Superior Hardwoods 



Efficient Service, Resulting from Experience, Intelligence and High Ethical 



Standards, Combined with Naturally Fine Timber, Has Enabled Holly Ridge 



Lumber Co. to Build Up an International Reputation to Be Envied 





This Splendid Specimen of Red Gum 

 Is TypicaJ of the Superior Quality of 

 the Standing Timber That Supplies 

 the Holly Ridge Lumber Co.*s Four 

 Mill* 



PERSON oiUy casually ac- 

 cjuainted with the lumber 

 industry and the products 

 thereof might think that 

 ' ' wood is wood ' ' and 

 ' ' lumber is lumber ' ' 

 and that "thafs all 

 there is to it." But 

 there is a great deal, in fact 

 immensely more to it than this. 

 To begin with there is a great 

 deal of difTerence in trees, and 

 this is a fact so obvious that 

 a lumberman might consider it 

 foolish to mention it. But it 

 must be set down here because it 

 is part of the story. There is a 

 great deal of difference between 

 trees, even of the same species. 

 A given species will attain a finer 

 growth in one soil and one climate 

 than in another. The environ- 

 ment counts in a tree just as it 

 does in a human being. Then 

 there are a good many ways of 

 manufacturing trees into lumber, 

 the ways differing in the degrees 

 of intelligence, experience and 

 conscience put into them, and the 

 efficiency and completeness of 

 equipment used. Lumber has 

 character, and anyone who makes 



it, sells it, or uses it knows this, further than this, there are good 

 and bad methods of marketing lumber after it is made. The man 

 who has been cheated in grades will "say so." Altogether, from 

 the growth of the tree to its conversion into a utilita;rian product 

 the process is a complex and varied one. 



All this is by way of preface to a discussion of the Holly Eidge 

 Lumber Company, its timber, its lumber and its manufacturing and 

 marketing methods. This organization represents the very best that 

 can be found in these things. The company operates four mUls, at 

 each of which it specializes in the manufacture of a certain kind of 

 hardwood lumber, this in order to produce a superlative quality of 

 lumber at each. The Holly Ridge mill specializes in white oak and 

 gum, the St. Landry mill in gum, and the Meeker mill iu ash. The 

 Monroe mill also specializes in gum. All of these jdaccs mentioned 

 are in Louisiana. 



The white oak at Holly Ridge is of ridge growth and possesses the 

 fine texture of the best ridge grown oak. The oak quarter sawed 

 from these trees shows a splendid figure. It is all cow oak and a large 

 supply of these logs is now coming into the mUl. 



The excellent character of the gum available at St. Landry is 

 indicated by the fact that the mill at that place is now running 

 exclusively on gum logs 24" and up in diameter, of which about 

 10,000,000 feet is held by this company. This stock is manufac- 

 tured almost entirely into the specialty of 5/8" gum for export and 

 the furniture trade. The Holly Ridge Lumber Company has built 

 u]i an international reputation for the fine quality of this 5/8" gum 

 lumber. This gum is truly exceptional. The accumulated richness 

 of centuries that has made the soD of Louisiana so opulently fertile 

 has gone into the handsome growth and fine texture of this timber. 

 Nature has done the best it could for this gum. A recent check of 

 an average run at the St. Landry mill revealed 87 per cent common 

 and better, with 62 per cent of red gum. This would be hard to beat. 



One Method Used by the Holly Ridge Lumber Co. During the Rainy Season to Keep Its Mill Supplied 



.^ilvertiaement with Logs 



