April 10, 1922 



HARDWOOD RECORD 



33 



''Build of Lumber— Accept No Substitute 



99 



THE above is the slogan of 

 the National Lumber Manu- 

 facturers Association in its 

 campaign of national advertising. 

 It is intended to help the retail 

 lumberman to sell Lumber. 



For nearly a year this adver- 

 tising campaign has been con- 

 ducted in seventy-five American 

 newspapers in sixteen cities— the 

 centers of population through- 

 out the country. 



The National Lumber Manu- 

 facturers Association wants 

 to move in active co-operation 

 with the retail lumber dealer 

 everyw^here. 



To that end many thousands 

 of dollars have been spent in 

 creating business for the whole 

 industry — for those who sell 

 lumber as well as those who 

 make it 



More than 15,000,000 people are being given a Build of 

 Lumber message once a month by the National Association 



Build of Lumber— Accept No Substitute 



National Lumber Manufacturers 



Association 



Harris Trust Building 

 Chicago 



International Building 

 Washington, D. C. 



