50 



Hardwood Record — Veneer & Panel Section 



April 10. 1922 



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irZ ARE TELLING THE 

 PUBLIC: "BE SURE YOUR 

 IFALNUTIS REAL WALNUT." 



LAjobricAi^ 



WE ARE TELLING THE 

 PUBLIC: "BE SURE YOUR 

 WALNUT IS REAL WALNUT." 



'The Cabinet-wood of the Ages' 



In Constant Demand 



Evcrx maker of furniture, interior trim and cabinet icork knoi<.'s that there are times of "cra::e" for 

 particular kinds of tvood — periods of "peak" demands for certain varieties. 



These swings of popular taste go from wood to wood, with mote or less regularity. But you never 

 saw a time when there was not a steady, regular demand for Wahnit furniture of the better class, did 

 you? 



Isn't that the best evidence that whatever you make in "Real American Walnut" is certain of a ready 

 sale? 



Partly from tradition and history and partly because of our national advertising, there are more people 

 who appreciate the values in Walnut and are demanding its use than ever before. 



You never have an\ trouble in selling anything that you make from "Real American Walnut," be- 

 cause the VALUE of it is readily recognized and fully appreciated. 



Real Walnut is ahvays a "sure fire" seller. 



You will find some valuable marketing data in our Walnut Book. 

 U'c Ti'i// filddly send you a copy Zi.'itlwut charge or obligation. 



AMERICAN WALNUT MANUFACTURERS' ASSOCIATION 



ROOM 1024 616 SOUTH MICHIGAN BOULEVARD CHICAGO, U. S. A. 



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FURCELD 



Are You Interested in the 



Following Exceptional Values 



in High Grade Walnut? 



ls&2s, all6'&7'long. 



4/4, 5/4 & 6/4 



ls&2s, alI8'&9'long 



4 4, 5 4, 6/4 & 8/4 



Selects 4/4, 5 4, 6 4, 8/4 



No. 1 Com.. .3 8, 1 2, 5 8, 

 3 4, 4 4, 5 4, 6 4 & 8/4 



No. 2 Common 



4/4, 5/4, 6 4 & 8/4 



ALL STEAMED AND 10 

 MONTHS ON STICKS 



Mm^^., FRANK PURCELL 



WALNUT LUMBER CO. 



Kanssis 



City, 

 Kansas 



A Ranking Name in Walnut 

 for Many Years 



WALNUT^ 



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iContinuei Jrom page 40) 



it possible to avoid confusion of any sort. Clarity is as important, 

 in one realm of thought as in the other, and of course such clarity 

 will be destroyed if conflicting influences are allowed to express 

 themselves in the furnishings or in the general environment. 



"Business men, as in Mr. Armour's case, are showing increased 

 tolerance for color, certainly in rugs and upholstering. Not long 

 ago it was believed that man's favorite hue was red. but inquiry 

 has proved that while men in general might think they like red 

 best, they always wear blue in preference. Blue, then, is the great 

 rug in this spacious office, and blue Spanish leather covers his com- 

 fortable chairs. The shade is that of the early evening sky. and 

 it is suitably framed in American walnut, used not only in the desk 

 and chairs, but in the wainscoting. At one time misguided deco- 

 rators smeared out the natural tints of this admirable wood, de- 

 stroying also the beauty of the grain by using an ugly brown stain. 

 This practice has been outlived. Here, today, the eye passes grate- 

 fully over the dim and faintly clouded surfaces, relieved at intervals 

 by pilasters carved in the manner of the Italian Renaissance. 



"This office reflects the character of the respect Mr. Armour 

 holds for his work and for the people with whom he comes in con- 

 tact. It is dignified in a sincere way, rich in the atmosphere of 

 permanence, and never fatiguing in its appearance. It does not 

 possess an atmosphere of austerity. It is fundamentally a back- 

 ground, and not an overwhelming or even a very noticeable thing 

 in itself. It has the gracious quality of being able to leave the mind 

 of its occupant free for other thoughts. 



"Simple, serviceable, and unostentatious; useful, comfortable, 

 and with an air of entire correctness; this sums up the qualities of 

 Mr. Armour's desirable office. 



