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Hardwood Record — Veneer & Panel Section 



June 10, 1917 



Samples of 

 Louisville Figured 

 Red Gum Veneers 

 with Any Others 



Their superiority of figure 

 & color will be apparent. 



There's a reason for our being 

 nationally known as leading 

 producers of Figured Red Gum 

 Veneers and Panels. 



Let Us Show You the Samples 



Now pleased to offer Veneers 

 of choice figure and color from 

 our present cutting — the 

 largest we have ever made. 



Excellent Selections Are Assured 



THE LOUISVILLE 

 VENEER MILLS 



OPERATING SLICERS. SAWS AND 

 ROTARY VENEER MACHINES 



LOUISVILLE, KENTUCKY 



which soon sets its own mark for quaHty, the patentee 

 w^as quickly confronted by conditions w^hich usually must 

 be met by the originator of any product of merit, i. e., 

 it soon had its imitations and as it has so often happened 

 under similar conditions, the sale of inferior products 

 naturally retarded the development of the recognized 

 article. It is the same story that has been told many 



times before unsatisfactory results with an imperfectly 



developed substitute gave a black eye to the whole trade 

 until the very quality of the patentee's product forced a 

 growing recognition of the fact that the claims in its 

 behalf were in reality conservative as compared to its 

 possible accomplishments. 



Good Veneer Talk 



Some of the best advertising of veneer has been done by those 

 outside the industry proper and incidental to something else, to 

 build up business of some other kind. In many instances, too, 

 this veneer talk might well be taken up by the veneer people them- 

 selves even though they have not thought to take the initiative in 

 the matter. They might at least push it after seeing that it is 

 good. 



Here is an instance : A progressive retail lumber dealer 

 down East sent a letter to a select list of the women in his com- 

 munity, which read in part as follows: 



Dear Madam: We are enclosing a small sample of Tennessee 

 aromatic cedar. Are you in need of a chest for furs and winter 

 clothing? We w^ill build it to fit any space you have. If you have 

 a draw^er which you wish made moth-proof w^e can veneer the 

 cedar to the inside. Telephone us and we w^ill call for the 

 drawer and fix it for you. 



It is a safe bet that not a panel manufacturer in the country has 

 thought to introduce a proposition of this kind or make a bid for 

 business in his way. Indeed, the chances are that if some w^oman 

 who had thought of the matter herself, and wanted to get a dresser 

 drawer lined with cedar veneer, the average veneer or panel man 

 would have said that it couldn't very well be done, that the ma- 

 terial for a new^ drawer could be gotten out and put up for her 

 by some local cabinet maker, but that it would not be practical 

 to put a face veneer on the inside of a drawer already made up. 



While the w^riter of the letter in this instance did not give any 

 idea of the method of applying the veneer, it may be presumed 

 from the reading of the letter that it was a very thin veneer — 



something like that used for veneering cigar box lumber and 



would be cut to dimensions and applied to the inside of a drawer 

 with hand brushes pretty much as the drawer would be lined with 

 paper. 



The most interesting thing about it all, how^ever, is this con- 

 stitutes good veneer boosting. It is only one item, but it is an 

 inspiring example which ought to suggest to the minds of many 

 veneer manufacturers other items which can be developed by talk 

 of this kind, until the many incidental developments will amount 

 to a big thing in the aggregate. 



The Price Veneer & Lumber Company has been incorporated 

 at Columbia, Miss. 



The capital stock of the Memphis Veneer & Lumber Company, 

 Memphis, Tenn., is announced as having been decreased. 



John L. Moore has succeeded the Jackson Lumber, Veneer & 

 Box Company at Jackson, Miss. 



The Norfolk Veneer Company, Norfolk, Va., is reported as hav- 

 ing sustained a loss by fire. 



Praoticnlly every num is trying to linil tlic y\^\\\ dofiiiition of tlirift 

 these (lays, but soinoliow, so far we have not fouml one wliich apjioals 

 more than the suj^^estion that thrift consists in doinjr things ratlier 

 tlian in (loiii^ without things. 



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