HARDWOOD RECORD 



43 



"In no instance that I can recall have we sold Interior 

 Finish for the Home, or Wallboard for any job, or Doors, 

 that the samples received from 

 you were not brought into use." 



So said Mr. H. R. Ishcrwood, jormerly (ieiierul Manager of Sawyer Lumber Company, 

 Sawyer, IVis., now with The National Lumber Manufacturers' Association. 



The day has gone by when the Uve retail lumber merchant 

 can sell just so much lumber at a price and let it go at that. 

 Price, delivery, courteous treatment are important, of course, 

 but they are taken for granted. 



Lumber must give satisfaction in the finished job. If inferior finishing materials are used, if the wrong ma- 

 terials are applied, if lack of care or skill are shown in finishing the lumber — all of these things mean dissatisfaction 

 to the owner and, to an appreciable degree, they work to the disadvantage of the lumber dealer. The purchaser is apt 

 to assume that he was wrongly advised — that he was sold a wood that was hard to finish. 



Department, Sawyer Lumber Co., Sawyer, Wis. 



The Sawyer Lumber Co., Sav/yer, Wis., has a 



STAN PAR D 



SERVICE DEPARTMENT 



Listen to what Mr. H. R. Isherwood. formerly General Manager of that concern, said about the advantage to a lumber dealer in 

 being in position to show his customers how to correctly, beautifully and artistically finish the wood which he sells them. His letter is 

 a fine exposition of the advantages of a Bridgeport Standard Service Department to a Lumber Dealer who wants to break away from 

 conventional methods and do business on a modern Service Basis, 



The Bridgeport Wood Finishing Co., 



Xew Milford, Conn, 



Gentlemen; 



It is quite impossible for me to inform you of the benefits 

 finished with Bridgeport Standard Wood Finishes which you 

 we have sold interior finish for the home or wallboard for an 

 and it is surprising the interest our customers take in havin 

 wood properly, and how easy it is to get them to carry out th 

 the opportunity of taking advantage of your proposition, if h 

 tion. 



I hope in the near future to have a selection ofphotos of s 

 terial but the finished result. I wish to thank you again fo 

 carry out our ideas, which have been not only a direct bene 



derived from the set of Model Morgan Doors and house tr m 

 furnished to us. There is no instance that I can recall where 

 y job, or doors, .that these samples were not brought into use, 

 g this opportunity of viewing the latest methods of finishing 

 ese ideas. There is no retail lumber dealer who would pass up 

 e only knew the advantages to be derived from such co-opera- 



ome of the jobs which we have furnished, not only the ma- 

 r your excellent samples and co-operation in helping us to 

 fit to our customers but to our business as well. 

 Yours very truly, 

 SAWYER LITMBER COMPANY. 

 (Signed) H. R. Isherwood, General Manager. 



After you have read this letter from a man who is enthusiastically making good on the SERVICE idea— why not a Bridgeport Standard 

 Service Department for you? It will mean increased lumber sales through satisfaction to lumber purchasers; a handsome profit on the 

 finishing materials; a boost to your business that will naturally come through furnishing service that lumber buyers in your territory 

 can get only from you. Our plan has the endorsement and co-operation of leading lumber associations. 



w 



. * 7p^'/^,j;f;^.-. ; ■ 



Authorities 

 on the Cor- 

 rect Finish- 

 ing and 

 Painting of 

 Woods; 

 Write Us 

 About Your 

 Problems 



AMress, D. E. BREINIO, F reside nt 



QTze IVRUDGEPOET Wood Finishing 



cJVew o/^f'/forc/. Conn. 



NEW YORK 

 6 East 59th Sti^et 



BOSTON CHICAGO 



i Portland Street 78 West Lake Street 



T 



Write today 

 and be 

 among the 

 first in your 

 locality to 

 take 



advantage 

 of this 

 proposition 



AU Three of U. Will Be Benefited if You Mention HARDWOOD RECORD 



