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Hardwood Record — Veneer & Panel Section 



December 10, 1917 



Why This Trade-Mark 

 Was Selected 



TRADE MARK 



EARLY in 1911, foreseeing the 

 great possibilities of Figured 

 Red Gum, — we had been supply- 

 ing veneers and panels in this 

 wood in moderate quantities 

 previously — we inaugurated our 

 extensive advertising campaign, 

 endeavoring to enlighten the cab- 

 inet trade of the thorough adapt- 

 ability of Figured Red Gum, its 

 easy working and finishing quali- 

 ties, etc. 



We then began the manufac- 

 ture of Figured Red Gum veneers 

 on a greatly increased scale, cut- 

 ting only the ver}^ choicest fig- 

 ured logs into veneers, knowing 

 that we had a reputation to make 

 for Louisville Figured Red Gum. 



It is generally conceded that a 

 trademark — that important asset 

 by which many manufacturers 

 are best known — should be in- 

 dicative of the nature of one's 

 particular business, and "Figured 

 Red Gum" (in circular symbol) 

 was selected, as we had l3ecome 

 and still are nationally known as 

 the Figured Red Gum specialists 

 and leading producers. 



We shall be pleased to serve you. 

 Full sized samples on request. 



The Louisville 

 Veneer Mills, Inc. 



Operating Slicers, Saws, Rotary Machines 



Louisville, Ky. 



AU Three of Us Will Be Benefited if 



more will be contracted for, and that each calls for 500 

 feet of veneer panels; but these figures are not official. 



EFFICIENCY OF AMERICAN PANELS 



The question came up whether panels made in this 

 country and shipped across seas stand the weather condi- 

 tions and meet requirements on the other side. A number 

 of manufacturers, who were present, have shipped panels 

 to foreign countries, some as far away as South Africa, and 

 since not one of those shipments brought complaints, it 

 was assumed that the panels met requirements. Some of 

 these panels were made with animal glue and others with 

 vegetable. Panels made in Europe and shipped to this 

 country have not always stood up. Sometimes they have 

 gone to pieces. It was the conclusion from this experi- 

 ence that American glue is as good as the foreign article. 



Figures were given by Mr. Hicks to show the relative 

 strength of several woods commonly used in this country 

 for veneers; but these strength figures related to wood in 

 the solid form and not to veneer; and there was no in- 

 formation as to whether the same figures w^ould hold 

 when the wood is reduced to thin sheets, for that point has 

 not yet been determined by adequate tests. 



It v^^as pointed out by members who took part in the 

 discussion that the enoimous expansion of the uses of 

 veneers for w^ar purposes, especially in airplane construc- 

 tion, must have great effect upon the uses of this product 

 after the war. New uses are found every day in the manu- 

 facture of war material, and when peace comes, the 

 knowledge acquired in war can be put to use in many 

 ways. Nothing but war could have so quickly expanded 

 the employment of panels and other forms of veneers, 

 and manufacturers v/ill not be taking advantage of their 

 opportunities if they do not make use of this expansion 

 after the war demand ceases. 



DISCUSSION OF UNIFORM COSTS 



An address on uniform costs was given by W. P. Flint, 

 secretary of the Millwork Cost Information Bureau, Chi- 

 cago. He explained how the door and sash manufac- 

 turers had solved the problem of arriving at fairly uniform 

 cost of production in factories of various sizes and work- 

 ing under different conditions. It was accomplished by 

 employing accountants and experts to work out a sys- 

 tem based on actual costs in many plants; but the scheme 

 went further. The figures ai rived at by the accountants 

 were tested and compared with later figures from similar 

 factories, and in course of time reliable results were ob- 

 tained, and were found of great value in planning busi- 

 ness and submitting bids. The association, represented 

 by Mr. Flint, has 235 members, and is not yet three years 

 old. 



MANUFACTURERS FACING WAR PROBLEMS 



It was decidedly a war meeting and the address by 

 E. B. Saunders, of Boston, representing the Simonds 

 Manufacturing Company, took as his subject, "How 

 Manufacturers Are Facing War Problems." He stated 

 it as his opinion that before the war ends, unless the end 

 is nearer than most people believe, the manufacturers of 



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