December 25, 1917 



Hardwood Record — Veneer 6c Panel Section 



31 



connections being formed. While, as indicated above, 

 the architect does not regard it as good policy to admit 

 to the general public that he is lacking in knowledge of 

 any phase of building design, he is, in practice, always 

 glad to have a source of information which can be de- 

 pended upon in certain lines. For instance, architects 

 usually have a high-grade plumber, electrical contractor, 

 heating contractor, etc., on their lists, and when specific 

 information regarding the practical details of these lines 

 is needed, these men are turned to. TTiey are glad to 

 supply the data, of course, since the service strengthens 

 their position with the architect. In the same way the 

 latter would appreciate having a source of information 

 in the person of some qualified veneer or panel man, to 

 whom he could turn when wrestling with the knotty 

 problem of what kind of wood is best suited for a par- 

 ticular interior, and how it .should be finished to get the 

 desired results. 



Sporadic work with the architects has been under- 

 taken now and then by concerns in the veneer and panel 

 field, but in too few cases has it been carried out on a 

 permanent basis, as a matter of policy. A certain manu- 

 facturer of veneered doors has succeeded, as a result of 

 effort of this kind extended over a number of years, in 

 getting the architects all over the country interested to 

 the point of calling on him for advice and suggestions in 

 regard to this feaure; and, of course, the business of his 

 company has increased, especially in connection with the 

 sale of fine doors, which are built of the best materials 

 and carry a correspondingly high price. 



A well-known manufacturer of mahogany veneers 

 started a campaign a number of years ago, the object of 

 which was to show architects that the cost of mahogany 

 was not excessive, and that this aristocratic material could 

 be used without paying too great a premium. This feature, 

 by the way, is one that could be developed to good 

 advantage for all fine cabinet woods. The labor and 

 other expenses involved in producing interior trim and 

 installing it in a building are far greater than the initial 

 cost of the material; and hence the best of hardwoods 

 can be employed without increasing the expense of the 

 job more than a trifle. 



Another veneer manufacturer has been working with 

 architects by suggesting that they ask for samples of 

 fancy veneers when they have a particular job in mind, 

 for which they desire something unusual. By getting 

 them interested in the matter of wood interiors, he has 

 succeeded in making them look to him for information 

 regarding the best to be had in the way of veneers suit- 

 able for built-up panel work. 



These are only a few instances of what is being done, 

 and it is obvious that they should be multiplied in order 

 to bring the proper amount and degree of pressure to 

 bear on the architect. If the latter were told as much 

 about wood interiors as he is told about paints, for in- 

 stance, he would be likely to specify this material much 

 more frequently, and at the same time to insist on better 

 products and higher-class panels. The whole industry 



MAHOGANY 

 LUMBER 



About ten carloads 1" No. 1 Com., 

 also other thicknesses and grades of 



MEXICAN & HONDURAS 



MAHOGANY 



dry enough to put in a kiln 

 with safety. 



If at any time we can 

 serve you better by 

 telegraphing kindly 

 wire at our expense. 



We are carrying a nice stock of 

 SAWED VENEER, 1/8", 3/16" 

 and 1/4" Mexican; also several 

 MILLION feet of SLICED 

 1/24" and 1/28" Mahogany, and 

 AMERICAN WALNUT veneer 

 ranging from plain to highly 

 figured. May we send samples 

 to you? 



Huddleston-Marsh 

 Mahogany Company 



2254 Lumber Street 

 CHICAGO 



33 West 42nd Street 

 NEW YORK CITY 



All Tbree of Us WiU Be Benefited if You Mention HARDWOOD RECORD 



