34 



Hardwood Record — Veneer & Panel Section 



February 10. 1918 



tages, but the handling of which may develop troubles 

 which will more than offset the initial economy. 



Another reason is that, regardless of the character of 

 the finish, the customer likes to know that the wood un- 

 derneath is a product that one can be proud of. To 

 show how true this is. one of the leading Jamestown 

 manufacturers, who has been selling enameled tables for 

 a number of years, has a considerable demand for one 

 number which is made of mahogany throughout. The 

 use of mahogany for enameling might be considered ex- 

 travagance from one standpoint, and yet the man or 

 vi^oman who buys a table of this character, and who cas- 

 ually calls the attention of friends to the fact that the 

 wood underneath the enamel is mahogany, the aristocrat 



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of cabinet materials, experiences a degree of satisfaction 

 that could hardly be equaled in any other way. 



It is the same principle that makes a man buy a tailor- 

 made suit when he could get one ready-made that would 

 fit him just as well. It adds to his sense of self-respect 

 to have something a little better than necessary. Some 

 salesmen, just before they prepare to call on a particu- 

 larly tough prospect, indulge in the best possible lunch. 

 It makes them feel just a little bolder, just a little more 

 confident of their own abilities. 



So the ultimate consumer likes to buy furniture which 

 is good even in those parts which don't show. For that 

 reason mahogany is none too good for enameling, and 

 the woods which have established themselves in the regu- 

 lar work of veneering, and have been most suitable for 

 the application of the usual finishes, may be relied on 

 to continue through the vogue of enameled furniture. 

 They have qualities which make them suitable for this 

 kind of finish, and they also possess the confidence and 

 favor of the public, a factor which even the most tech- 

 nical finishing expert would hesitate to discard without 

 hesitation. — G. D. C, Jr. 



Letters from a Panel User 



ABOUT COSTS OF DIFFERENT KINDS OF POWER 



Monroe, Mich., Feb. 5. — Low cost of production is an absolute 

 necessity in every business, especially in the panel business, for 

 the reason that the margin of profit is so small. In order to get 

 low production we must analyze all departments. We must know^ 

 that w^e are manufacturing as low^ as the keenest competitors. We 

 must know^ that w^e are buying right and that the goods are being 

 produced w^ith the most modern equipment at the lowest possible 

 cost, quality considered. In order, however, to get low cost we 

 must not forget the cost of power. Every manufacturer should 

 make an investigation of the cost of producing his power. Perhaps 

 you can produce it as cheaply with your steam plant at your 

 competitors using electric drive. Ninety-nine chances out of a 

 hundred, though, are that you cannot do so. 



Therefore, I would suggest that you have an expert determine 

 this for you. Your books will show you the cost of your pow^er, 

 i. e., coal, oils, packing, firing, engineer, depreciation on power 

 equipment. Be satisfied that you know this cost absolutely. 

 Borrow or rent a motor of sufficient power to turn your load. 

 Have the central power plant connect wires to their line for the 

 test. They w^ill be glad to do so and in most cases make no 

 charge for this service, as they are after business. It is a simple 

 matter to determine the horse-power required for every machine, 

 also the power waste, due to unnecessary countershafts, line 

 shafting, etc. You have the central power rate. After you have 

 completed your tests it is a simple matter to determine the cost 

 when buying your power, compared with your present cost. 



The writer made this suggestion to a wood working manu- 

 facturer a few years ago. 1 have since been told that he paid 

 the entire cost of motor installation ten months after operating 

 w^ith electricity. The manager informed me that they needed 

 waking up. 



When the purchase of electric power is contemplated, the first 

 cost of the motor is frequently the factor which overshadows all 

 else in the mind of the panel manufacturer. 



In many panel plants some machines are operated continuously 

 ten hours per day, and in the same place there may be others 

 w^hich are run only one or two hours per day. The w^ork should 

 then be so arranged that the machines necessitating intermittent 

 operation be used without throwing all on at the same time. Under 



All Three of Us Will Be BeneBted if You Mention HARDWOOD RECORD 



