M A 1 ; 1 ) VV O O D RECORD 



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Oak as Usual the Whole Show 



/'^ \.\ anv t'nniilnri' inamifacturcr need t'urtlKT aryuiiicnt tn iiro\c 

 ^-^ that nak is ilu- i»iii)ular wdikI witli all classes of l)u\(.'rs because 

 ot" the ran.u^e of prices in wliich nak ^oods can be found Jind ])ccause 

 of the air of lieauty and dii^nity of all well tinished oak furniture, 

 than the predominant part which oak goods played at the recent 

 fin-niture slmus and the In'^li percentage of oak furniture shown in 

 retailers' orders? 



Can any interior tinish manufacturer need any furilier evidence 

 that he should push oak than the fad it is going into so many 

 l)resent and prospective homes and that the natural tendency is to 

 match up furniture to finish as closely as ])ossible? 



Is there any wood which shows so much finished \alue in the 

 tinished article at so low a cost for raw material? 



Undoubtedly the icndcncx- in these serious limes is toward con 

 servatisni and in the jnirchase of furniture this is shown in the high 

 and moderate priced lines. Period furniture in oak was welcomed 

 by the buyers because of the dignified beauty which tends more lo 

 a|)])eal at present than does the more spectacular woods. 



The time t" imsh a nii\elty in furniture or any dtlier ]i')U>e furnishing i- 

 wlien the home l)uil(lers" pocket1)Ook is full and his mind more inclined toward 

 the frivolous novelty or innovation. In these days he buys because he must 

 and not because he is attracted by novelties, hence he wants what he is familiar 

 with, and surely oak answers this description l)ctter than any other wood. 



It is up to the manufacturer of and dealer in furniture to avoid dictating 

 to tlie buyer. Tie must give him what he wants in these sober limes and make 

 sales easier. 



The wise furniture manufacturer will make oak the main part of his stock 

 this year. 



For any information on this subject address 



Any Manufacturer on the Succeeding Page 



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Oak Information Bureau, 707 Ellsworth Building, Chicago 



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